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  • THE ROI GUY  |  FRIDAY, APRIL 21, 2017
    [Personalization] Three Value Perspectives: Business, Functional and Personal
    Personal Value - Simply put, “What’s in it for me”, how your solution makes the champion and other key stakeholders lives better on a personal rather than business basis. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness.
  • REACHFORCE  |  TUESDAY, AUGUST 11, 2015
    [Personalization] Personalized Marketing Using Data Segmentation
    Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation PersonalizationYou can create a unique, fully customized customer experience that blows the competition out of the water. Studies back up the fact that customers appreciate it when a company goes out of their way to […].
  • MODERN MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Personalization] How to Generate Sales Leads Using Personality Quizzes
    Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on. Results : Each quiz result is personalized to the person who took the quiz based on how they answered the questions.
  • MODERN MARKETING  |  SUNDAY, JULY 24, 2011
    [Personalization] [Chart] How Personalization Increases Email Open Rates
    We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. Using this type of custom personalization leads to an almost 10% increase. 2 – Personalized with company – Presentation for “Company” –> 2.4% by Egan Cheung | Tweet this What’s in a name?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Personalization] Life Enrichment: Personal Performance
    Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. There are many key elements in achieving high levels of personal performance and without counting them; I would estimate there are thousands of books written on the topic.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Personalization] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content and ultimately, to grow their personal brand. What is Personal Branding? To get the best answer, I turned to personal branding expert Dan Schawbel.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 5, 2017
    [Personalization] How Personalization Takes Interactive Content to the Next Level
    The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group. When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Personalization] What the $200 Million Tweet Can Teach You About Personal Influence
    I’ve been thinking about what makes a person influential. Howard Stern isn’t personally relevant to me and only marginally influential (if at all). Relevance is built when a business or person focuses relentlessly on being indispensable to their audience. Search for problems that need unique solutions and you will quickly become the “go-to” person in your niche. Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Personalization] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” Find the Right Balance of Overt and Subtle Personalization.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, JULY 9, 2014
    [Personalization] Direct Mail Personalization – knowing the options and costs
    Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Maybe today, but that wasn’t always case. Not that long ago, mailers were routinely sent out with Cheshire labels glued on the outside. The address label [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Personalization] 6 Personal best practices for content creation success
    The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Marketers today must understand whom their audience is to determine how personalized to get.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Personalization] Split personality. A {growtoon}.
    The post Split personality. by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}. Interactive television. A {growtoon}. Surprisism. A {growtoon}. A {growtoon}.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Personalization] Businesses See 500% Lift in Email Conversion with Personalized Video
    Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video. Personalized video allows marketers to reach each member of their audience on a one-to-one basis at a mass scale. With Personalized video, the viewer becomes part of the story itself.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Key to 2016: Personalize Marketing with the ICE Formula
    The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Marketing/Business b2b marketing PersonalizedWhat will successful B2B marketers to be doing more of or differently in 2016?
  • CONTENT STANDARD  |  TUESDAY, MARCH 8, 2016
    [Personalization] Digital Marketing Trends: Does Personalization Matter Anymore?
    Personalization is one of the biggest digital marketing trends brands are targeting today. According to a recent report from Litmus , a panel of 20 email marketing experts deemed increased personalization as one of the biggest trends to affect email between now and 2020. But as businesses of all sizes harness the ability to programmatically insert consumer names into emails, this little personal touch loses its impact. Now, almost every brand is sending personalized emails.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. As a marketer, you need to be prepared to offer personalized experiences to your audiences -- and we''re not talking about adding someone''s first name in the greeting of your next email send. How else are you using personalization?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! I mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Personalization] Connecting personal branding, your online network, and business value
    Do you nurture your online personal brand? Or is your brand simply your personality? Does your personality create your brand or does your brand create your personality? In fact, Tom characterizes personal branding as a “load of crap.” ” What is the role of personality containment? Is there a formula for a personal brand? Creating transferable assets with a personal brand Are skills more important than “brand”?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 20, 2013
    [Personalization] The essential guide to hiring a marketing specialist … when you’re not a marketing person!
    How do you find the right person to lead this charge? A very common recruiting mistake that non-marketing leaders make is assuming that one person is willing and able to do everything needed by the business. Five ideas to re-build your personal brand after a move Is it time to choose a social media specialty? How do you find the right person to lead this charge? By Debra Andrews, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. But it’s not my list, so I decided I’d have a different list -- not attributes, per se, but rather, personality traits, or types, or … 21 Interchangeable Characters. Here we have a favorite personality of the best copywriters: the ability to tell stories. Let me introduce myself.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. The executives at the event were honest about how segmentation and personalization are some of the most difficult challenges they currently face. Author: Phillip Chen The challenge executives face is clear.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Personalization] The 14 Best Personal Productivity Tools
    The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Get insights into exactly what is going on with your business, or use Time Doctor for your own personal productivity. Personal Organization and Scheduling Apps. 30: The 14 Best Personal Productivity Tools.
  • REACHFORCE  |  FRIDAY, OCTOBER 2, 2015
    [Personalization] 4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level
    The essence of big data for marketing is that you can personalize your customer relationships. Big Data Marketing Digital Marketing Lead Segmentation and Scoring Product Marketing data driven marketing PersonalizationWhen you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 10, 2016
    [Personalization] Using A Personal Brand To Sell
    For me, building my personal brand is integral to everything I do. My personal brand is how I sell. The post Using A Personal Brand To Sell appeared first on Marketing Insider Group. My brand is how I get traction for the tools I build and the projects I’m invested in. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […]. Content Marketing
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Personalization] Lead Nurturing and Personalization
    Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. In other words, you need to personalize your lead nurturing. Messaging must be as effective as possible to keep your leads converting into clients, so let’s take a brief look at the ways personalization can work as a powerful lead nurture strategy. Personalization starts with buildling strong buyer persona profiles.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Personalization] 8 Personalities to Look for When Assembling a Content Team
    We’ve identified eight personalities that can strengthen your team. Check out more about these personalities below -- they’ll help bring your content strategy to fruition. 8 Personalities to Look for When Assembling a Content Team. This person is your project manager -- the one responsible for the successful execution of your projects and campaigns. After all, this person is your closer, or as we like to say around here, the overseer of getting stuff done.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Personalization] 3 Steps to Mobile App Personalization
    Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization. While you can certainly put some of your previous experience in targeting, testing, and personalization to use, apps behave differently than other mediums, so you need to shift your digital marketing strategy to tackle them.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.
  • MODERN MARKETING  |  MONDAY, APRIL 11, 2016
    [Personalization] Video Interactivity and Personalization for Effective Content Engagement
    In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy. Personalization. Hyper-personalization. Website Personalization.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Personalization] Turn social into your own personal media empire
    If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. But my underlying point here is that people prefer -- and often crave -- personalized experiences. In contrast, non-personalization is like someone giving you a one-size-fits-all baseball cap with some team you hate’s logo on the front.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it? One of the ground rules for personalization -- and it spans from email to website -- is that you've got to be sure you've got good data fueling it.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Personalization] 5 Tips to Infuse More Personality into Your Content
    The fastest and easiest way to boost engagement is to infuse each piece of content that you write with personality. The story is fictional, humorous, and created to communicate the company’s unique selling proposition, but also to infuse personality into its story. That’s all right, because there are other creative ways to infuse personality into your content. It’s dry; has no personality; and doesn’t feel relatable. How do you infuse personality into your content?
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 3 Simple Strategies for Establishing Brand Personality
    If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. What is often more effective for building a strong consumer base, however, is to define your brand personality and then inject your core values into everything you do.
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Personalization Makes Programmatic Advertising a Win-Win
    Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization. D oing programmatic personalization properly calls for significant shifts in the way advertisers build their creatives and how they determine who sees what. The time for companies to augment programmatic with personalization is now.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Personalization] 5 Personal Assistant Tools That Actually Make Life Easier
    But which personal assistant tools are the most helpful? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task. Today, consider us your digital personal assistant. 5 Personal Assistant Tools That Actually Make Life Easier. Here’s a chat that I had with a real person -- Holly -- when I needed help finding some decorative lights for that party. I think it becomes a personal preference.”.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 11, 2016
    [Personalization] Personal Traits Versus Business Skills: Creating the CMO Fit for the Future
    When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Personalization] Personal business lessons from 2015 and what you can learn from them
    Today, I want to share the most important personal business lessons from my online career in 2015. I draw personal b-day and ‘thank you’ notes to let them know how much I value them. The post Personal business lessons from 2015 and what you can learn from them appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today, I want to share the most important personal business lessons from my online career in 2015.
  • HIVE9  |  THURSDAY, NOVEMBER 3, 2016
    [Personalization] Make Marketing Personalization a Reality
    Buyer's journey Hive9 Marketing PersonalizationGetting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Personalization] 18 of the Best Personal Websites We've Ever Seen
    But there are better ways to stand out against your competition, and building a personal website is one of them. A personal website can serve different goals, but perhaps what it does best is provide you with an opportunity to tell your story. If you're thinking about creating a personal website of your very own, check out the examples below that hit the nail on the head. 18 of the Best Personal Websites We've Ever Seen. Ah, the job search.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far. Personalized Homepage (After Converting as a Lead).
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Personalization] Make Personalization Work by Starting with the Right Data
    In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. Of course, it makes sense that the year expected to be the “year of personalization” would be followed by a year hyper-focused on data.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 27, 2015
    [Personalization] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
    In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial. The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. The personalized mailings had 29 percent higher unique open rates and 41 percent higher unique click rates. Email Marketing personalization Segmentation
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 4 Things Holding Back Your Use of Personalized Data
    Personalizing the customer service with data — it’s the new gold standard of marketing. A personalized customer experience fosters loyalty and brand ambassadorship and assures a long and mutually beneficial relationship with your customer base, right? You can’t get the personalization part right if you haven’t nailed […].
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Personalization] How to Sell to 4 Different Personality Types
    Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. 4 Personality Types (And How to Sell To Them). Who they are: Assertive personality types are goal-oriented and competitive. Results are more important than personal relationships to these prospects.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [Personalization] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". This evolution begs the question: How does all of this personalization change our experience as consumers and our strategies as marketers? Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • MODERN MARKETING  |  MONDAY, APRIL 8, 2013
    [Personalization] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the Sterling Cooper Draper Pryce agency clearly outshine the rest, because they understand how to deliver on a dime. He understands the basic principles of effective marketing and his old-school attitude keeps him from ever taking things too personally.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Personalization] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand. Step 3: Make Personal (and Professional) Connections. Author: Marissa Lyman It’s college graduation season!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Personalization] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Personalization] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For example, some sports teams can experiment having communications personalized from their players.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Personalization] The Importance of Personalization
    As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. The post The Importance of Personalization appeared first on Opentopic. – You’ve seen them in retail store fridges, on TV, in customers’ hands: bottles of Coca-Cola embellished with names like Rachel, Laura, and Dan. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Personalization] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Instead of telling you what KNOWN is all about, I’m going to share what I personally learned from writing this book. Arguably, I’ve earned the equivalent of a master’s degree in personal branding! And here are five big lessons I personally learned from what turned out to be an epic journey.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Based on a survey of 3,000 B2B buyers, the researchers conclude that those who perceive personal value in doing business with a supplier are more than 3x more likely to make a purchase from that supplier, and about 8x more likely to pay a premium for the product or service.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Personalization] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Personally, I don’t really care “What’s mandatory for spring”. It might sound counter-intuitive, but enlisting the help of technology can actually make your emails feel a lot more personal – especially when you’re sending emails to huge lists. So in all of those ways (and others), retailers can use technology to make their marketing feel more human, relevant, and personal.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 7, 2016
    [Personalization] Create relevant content based on personality profiles
    So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […].
  • MODERN MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Our analysis shows that, even though personal addresses are typically a small portion of a B2B marketing database, those who willingly give you their personal email address may actually be far more engaged than other folks sitting in your database.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] What You Need To Know About Content Personalization (And The Technology Behind It)
    The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group. Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […].
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Personalization] How to Build Effective Teams Based on Personality Type
    However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.). Only a team that fully understands and savors its members’ personality styles is likely to be genuinely productive.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. At some point in our lives, we have to just accept who we are. For me, I''ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n'' cheese (trust me, it''s delicious), and most importantly, I''m forgetful. I forget names pretty much immediately after I meet people. I forget where I parked my car.
  • MODERN MARKETING  |  FRIDAY, MARCH 20, 2015
    [Personalization] Using Customer Data to Inform Your Personalization Strategy
    Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Personalization involves understanding buyer intent and characteristics and dynamically delivering highly relevant content to them depending on their interests, profile or stage in the buyer’s journey.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Fast Forward: Video Content Goes Interactive and Personal
    From generic to personal. Video content will get personal with more and more marketers using automated video personalization to bring viewers into the story (and boost conversion rates as a result). As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] 5 Ways To Engage Customers Using Personalized Marketing
    The post 5 Ways To Engage Customers Using Personalized Marketing appeared first on Marketing Insider Group. These days in the business world, it’s really not enough to simply reach customers with your marketing message, because more often than not, your message will bounce off the customer just like raindrops on a freshly waxed sports car – or something like that. It’s far better to try to engage customers via marketing that’s […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 17, 2013
    [Personalization] Unusual writing advice from a person who shouldn’t give writing advice
    So you might not think I am the best person to give you writing advice. two years) described a basic concept of amplifying your personal foibles and traits. The post Unusual writing advice from a person who shouldn’t give writing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So you might not think I am the best person to give you writing advice. By Mars Dorian, {grow} Contributing Columnist.
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Personalization] Time to Surf the Wave of the Personal Brand
    For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. The Perils of Corporate-Personal Twitter Names. Personal Branding blogging ESPN Jeff Jarvis Mathew Ingram Nate Silver new media New York Times personal branding
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Personalization] 7 Tips for Making Your Transactional Emails More Personal
    While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones. 1) Actually personalize the email.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Blog Content: Are you personal… or all business?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Once you’ve decided to make your website as personalized as your email, you’ll have to determine how you will segment and target visitors. Targeting and Personalization
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Personalization] A more personal approach to content marketing
    One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. So it’s surprising that many firms – large and small – overlook the personal approach in the content marketing. The former can be more powerful in that you’re building a brand around a single personality (or small handful of personalities) that is easily identified with the firm.
  • MARKETING ACTION  |  TUESDAY, JANUARY 21, 2014
    [Personalization] Online Personal Privacy Update
    Here, for a very pertinent example, is this great resource (it’s an awesome personal privacy convenience tool) that allows you to view and change the privacy and security settings for your online devices or services. There’s no longer a bright line between our personal and professional lives; increasingly they’re becoming grey and intertwined. The post Online Personal Privacy Update appeared first on Marketing Action Blog - Act-On. Would you walk naked down the road?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. This marketing personality can’t let go. But at a certain point, this personality will get in the way of progress and growth. There is no way one person can control all marketing details for a dynamic organization.
  • MODERN MARKETING  |  TUESDAY, JUNE 21, 2016
    [Personalization] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    Not So Personal. Then there's the subject of personalization. You remember personalization, right? It's where you as a marketer get, oh I don't know - personal with your customer. The amount of statistical data that supports the benefits of personalization is mind-blowing. The question that is begging, if not screaming, to be asked is: “Why aren’t more companies utilizing and benefitting from testing and personalization?”
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Personalization] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. There’s a reason we still make phone calls, after all: they’re personal and one-to-one, and there’s still tremendous power in hearing the human voice. The power of personal video. Click. Trash. Click. Trash.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Personalization] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? While it may have saved time initially, there were costs in the long run.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 4 Things Online Dating Has Taught Me about Personalized Marketing
    Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are. So, here it is—4 things that online dating has taught me about personalized marketing : 1. I think that this person clearly doesn’t care, doesn’t actually have any interest in getting to know me, and frankly, is an idiot.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Personalization] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. In the end, the goal is to enrich marketing agencies that know so much about its clients’ customers and are so predictive – hence predictive personalization – that they can always satisfy customer desires and make them happy. A truly personal, one-on-one experience is what it’s all about.
  • KAPOST  |  FRIDAY, FEBRUARY 3, 2017
    [Personalization] Why Relevance Outsmarts Personalization in B2B Marketing
    Personalization is all the rage in marketing, and for good reason. Personalization in the B2B world is a completely different animal. Automated personalization (like creating a custom greeting on your website based on the time of day, or targeting a message based on geo-location) can be effective to a point. But these lightweight personalization tactics are merely conversation starters for a B2B buyer. The more personalized our experience, the happier we are.
  • MODERN MARKETING  |  TUESDAY, JULY 26, 2016
    [Personalization] How the Personality of a CMO Compares To Others In the C Suite
    I can tell you from the hundreds and hundreds of CMOs that I have interviewed and gotten to know personally over the past 10 years as a contributor to the Forbes CMO Network, these findings do not surprise me in the least. Personally I happen to love the fact that CMOs are 33% more unconventional than CEOs and 32% more like to eschew structure and guidelines.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [Personalization] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 10, 2016
    [Personalization] 3 Simple Steps To Bring Content Personalization To Life
    Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The post 3 Simple Steps To Bring Content Personalization To Life appeared first on Marketing Insider Group.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Personalization means giving readers the information they want. As I’ve suggested, these three tactics are neither the only nor the required ways to make content more personal.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Research from Econsultancy , in fact, shows a wide gap between the percentage of marketers who like personalization, and those who actually use it. 9 Marketing Benefits of Personalized Content.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. Less than one-quarter reported personalizing paid search marketing .
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Personalization] 5 Personalization Tips to Grow Your Ecommerce Business
    We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. Speaking of the buyer's journey , personalization helps you guide those buyers through every point from awareness to delight.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Personalization] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. How to think about fixing your personal branding.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 25, 2014
    [Personalization] Create a Winning Business Personality to Standout from the Crowd
    Sometimes, taking a step back and considering the personality of your business can be a game-changer. In today’s modern small business marketing environment, companies with a consistent and compelling personality have seen greater success when it comes to enhancing their brand image. Another excellent example of a strong brand personality can been seen in the South African discount flight provider, Kulula Airlines. ” Want to see more of the personality of Kulula?
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Personalization] Free Ebook: How to Master Personalized Marketing
    Personalization to the Rescue. Personalization technology allows us to treat the people we''re marketing to more like individuals. The goal of personalization isn''t to engage with one audience of many, but to engage with infinite audiences of one. Click to Tweet : Learn how to master personalized marketing with @HubSpot''s latest ebook! . Have any marketing personalization tips or tricks you''d like to share?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 20, 2012
    [Personalization] Sales and Marketing Alignment: How to Sell To A Sales Person
    Get to know your sales colleagues on a personal level and it will make the rough conversations much easier. So if you want to sell to a sales person, you have stop focusing on marketing activities, help them understand that it is your job to develop demand together and you have to be more like a sales person: speak to customers, demo products, carry a quota and go on sales calls. Sales and Marketing alignment continues to be a major issue for both sides.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Personalization] Lead Nurturing: Market to personality and behavior, not job title
    The key to navigating your way to a sales-ready lead is navigating through individual personalities. Lead nurturing based on personality. The person you are talking to in a lead’s organization might be: 1. As you communicate with each of these three levels, try to identify which of these characteristics are prominent in the person: 1. How assertive and controlling is the person? ?
  • MODERN MARKETING  |  THURSDAY, MAY 5, 2016
    [Personalization] Managing Customer Identity Guarantees the Right Message to the Right Person
    An identity system pulls together the many identities across devices and marketing channels that comprise a given person, enabling marketers to tie their interactions together to resolve to a singular, actionable, customer identity. With an identity or ID Graph, you can connect identifiers across desktop, mobile, offline sources, and in-store interactions to give you the highest degree of certainty that you’re reaching the right person.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Personalization] Pinterest Launches 'Interests': Personalized Pins for Users
    Compared to Pinterest''s pre-populated broader categories, Interests is much more personalized and specific: It''s essentially a recommended content feature that suggests pins to users based on the content they''ve already shown interest in. Chances are, Pinterest will present you with a "small dogs" category on your personal Interests page. Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called "Interests."
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Clearly, business is now personal. And without personalization, there is no business. Is there a better, more cost-effective way to approach personalization?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 6, 2016
    [Personalization] What Personality Assessments Reveal About Your Customers
    Personality assessments are fun. The post What Personality Assessments Reveal About Your Customers appeared first on Marketing Insider Group. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more […].
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Personalization] 3 Simple Ways to Personalize Content by Referral Source
    But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales. To help you get started, here are a few simple methods to personalizing content by referral source that your customers will love.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Personalization] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Let’s take a look at how four social media platforms are stepping up their personalization capabilities and gamifying their platforms to stay relevant in the ever-changing social landscape: 1. You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. With the addition of stickers, brands have a new medium to create the personalized, fun content they’ve previously had to hire digital graphic artists to produce.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 7, 2014
    [Personalization] Why personalized content is just better advertising
    I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. Now that I am not so full of myself, more people are listening to the real message of how personalization helps their marketing, and fewer are resisting.
  • VIDYARD  |  THURSDAY, JANUARY 14, 2016
    [Personalization] Video Marketing How-To: Personalizing Your Video
    This week we want to talk about how you can personalize your video content in a variety of ways. The Guide to More Pipeline with Personalized Video. Personalizing your content at any level is a great way of engaging better with customers, and creating more memorable experiences for the people you market to. The first level of personalization is tied to your buyer personas. Personalizing the video itself. Welcome to another episode of Video Marketing How-To!
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