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  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 3, 2017
    [Personalization] The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope
    Since just a handful of people will see the slides in person, I figured I’d share them here as well. The first is the “personal network effect” that I’ve described previously. The point that’s missing from the discussions I’ve seen about walled gardens is that personal networks create a monopoly on the individual level. Remember that the personal network effect makes it really inconvenient to have more than one primary network provider.
  • CONTENT STANDARD  |  TUESDAY, MARCH 8, 2016
    [Personalization] Digital Marketing Trends: Does Personalization Matter Anymore?
    Personalization is one of the biggest digital marketing trends brands are targeting today. According to a recent report from Litmus , a panel of 20 email marketing experts deemed increased personalization as one of the biggest trends to affect email between now and 2020. But as businesses of all sizes harness the ability to programmatically insert consumer names into emails, this little personal touch loses its impact. Now, almost every brand is sending personalized emails.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Personalization] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Using personalization in your email campaigns is a great way to jumpstart long-term relationships with your customers. There’s a reason your inbox is filled with messages that call you by name and ask you how the weather is in your city: personalization works. In fact, according to Econsultancy , 74% of marketers say targeted personalization increases customer engagement. But what does it take to find the right level of email personalization?
  • AMBAL'S AMUSINGS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Key to 2016: Personalize Marketing with the ICE Formula
    The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Marketing/Business b2b marketing PersonalizedWhat will successful B2B marketers to be doing more of or differently in 2016?
  • BOUND  |  WEDNESDAY, AUGUST 23, 2017
    [Personalization] [Infographic] The Payoffs of End-to-End Personalization
    Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals. Infographic Personalization Uncategorized
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 5, 2017
    [Personalization] How Personalization Takes Interactive Content to the Next Level
    The post How Personalization Takes Interactive Content to the Next Level appeared first on Marketing Insider Group. When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Personalization] The 14 Best Personal Productivity Tools
    The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Get insights into exactly what is going on with your business, or use Time Doctor for your own personal productivity. Personal Organization and Scheduling Apps. 30: The 14 Best Personal Productivity Tools.
  • ACTIVEDEMAND  |  THURSDAY, AUGUST 24, 2017
    [Personalization] Real-Time Personalization and Data Silos
    So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? When the message is personalized for them and received when they want to see it, they respond. This makes implementing real-time personalization challenging and providing a seamless user experience difficult. Data Needs a Personal Touch.
  • REACHFORCE  |  FRIDAY, OCTOBER 2, 2015
    [Personalization] 4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level
    The essence of big data for marketing is that you can personalize your customer relationships. Big Data Marketing Digital Marketing Lead Segmentation and Scoring Product Marketing data driven marketing PersonalizationWhen you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Personalization] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. It can also mislead brands into thinking they are achieving personalization when they’ve only bucketed buyers into a broad segment like “millennials” or “empty nesters.” Find the Right Balance of Overt and Subtle Personalization.
  • HUBSPOT  |  SATURDAY, MARCH 7, 2015
    [Personalization] Is Personalization Creepy? 6 Experts Weigh In
    You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Marketers today must understand whom their audience is to determine how personalized to get.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Personalization] 4 Creative Ways to Make Your Website More Personalized
    We''re now encountering more personalized experiences than ever before. It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. As a marketer, you need to be prepared to offer personalized experiences to your audiences -- and we''re not talking about adding someone''s first name in the greeting of your next email send. How else are you using personalization?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Personalization] 7 Excellent Examples of Email Personalization in Action
    Personalized email marketing : We have the technology! I mean, I think we've all received the email that seems to be relying on "Hi [$$FIRSTNAME$$]" to totally nail it with email personalization. Thing is, email personalization doesn't need to be insanely complicated to resonate with recipients. Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful.
  • MODERN MARKETING  |  MONDAY, APRIL 11, 2016
    [Personalization] Video Interactivity and Personalization for Effective Content Engagement
    In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. This is achieved by adding a combination of interactivity and personalization to your video marketing strategy. Personalization. Hyper-personalization. Website Personalization.
  • BOUND  |  THURSDAY, APRIL 6, 2017
    [Personalization] A/B Testing is NOT Personalization
    Or is personalization the better approach? Personalization is the process of understanding who your audience is, figuring out what they want, and putting the best content or visual element in front of them. How is personalization different from A/B testing? Personalization uses data to segment audiences, serves content for each segment and reports on an audience’s engagement with specific content. A/B Testing Personalization
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Personalization] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    At Vidyard, we’ve created a more impactful, personal way to communicate via email by harnessing the power of video. ViewedIt is a unique tool to create, send and track personalized videos via email — one that’s so easy, anyone can use it in a couple of clicks. There’s a reason we still make phone calls, after all: they’re personal and one-to-one, and there’s still tremendous power in hearing the human voice. The power of personal video. Click. Trash. Click. Trash.
  • THE ROI GUY  |  FRIDAY, APRIL 21, 2017
    [Personalization] Three Value Perspectives: Business, Functional and Personal
    Personal Value - Simply put, “What’s in it for me”, how your solution makes the champion and other key stakeholders lives better on a personal rather than business basis. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Personalization] The 21 Different Personalities of Brilliant Copywriters
    But suddenly I’m a different person. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. But it’s not my list, so I decided I’d have a different list -- not attributes, per se, but rather, personality traits, or types, or … 21 Interchangeable Characters. Here we have a favorite personality of the best copywriters: the ability to tell stories. Let me introduce myself.
  • VIDYARD  |  THURSDAY, JANUARY 14, 2016
    [Personalization] Video Marketing How-To: Personalizing Your Video
    This week we want to talk about how you can personalize your video content in a variety of ways. The Guide to More Pipeline with Personalized Video. Personalizing your content at any level is a great way of engaging better with customers, and creating more memorable experiences for the people you market to. The first level of personalization is tied to your buyer personas. Personalizing the video itself. Welcome to another episode of Video Marketing How-To!
  • BRANDPOINT  |  TUESDAY, APRIL 19, 2016
    [Personalization] 3 Simple Strategies for Establishing Brand Personality
    If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. What is often more effective for building a strong consumer base, however, is to define your brand personality and then inject your core values into everything you do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Personalization] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account.
  • MODERN MARKETING  |  MONDAY, APRIL 8, 2013
    [Personalization] 4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team
    While the marketing edge in the campaigns we see on Mad Men aren’t all that, well, ‘modern,’ some particular personalities at the Sterling Cooper Draper Pryce agency clearly outshine the rest, because they understand how to deliver on a dime. He understands the basic principles of effective marketing and his old-school attitude keeps him from ever taking things too personally.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    [Personalization] How to Master Non-Awkward, Effective In-Person Networking
    Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Personalization] 3 Ways To Research Companies For Personalized Video Sales Outreach
    If you want to get noticed by your prospects today, your outreach must be highly personalized. That is, it’s simply not personalized enough, and prospects aren’t going to bite! The idea behind it is that sales professionals waste too much time “researching” their prospects: what school they went to, what their favorite football team might be, or what their personal hobbies are. Personalizing your messaging is absolutely essential when trying to get in front of your prospects.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JUNE 5, 2016
    [Personalization] Content Personalization Comes of Age
    For the past several years, experts have been urging B2B marketers to use marketing content that is tailored or personalized for specific audiences. Most astute marketers now recognize that personalized content increases relevance and boosts marketing effectiveness. A new research study by Demand Metric provides an interesting snapshot of the state of content personalization in B2B companies. Demand Metric found that the use of personalized content is widespread.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Personalization] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. Thanks to their insights and generosity, I put together a eight-step road map for developing your personal brand on Twitter.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 31, 2016
    [Personalization] Understanding brand personality through projective techniques
    Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Personalization] The Psychology of Personalization: Why We Crave Customized Experiences
    During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. But my underlying point here is that people prefer -- and often crave -- personalized experiences. In contrast, non-personalization is like someone giving you a one-size-fits-all baseball cap with some team you hate’s logo on the front.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Personalization] Lead Nurturing and Personalization
    Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. In other words, you need to personalize your lead nurturing. Messaging must be as effective as possible to keep your leads converting into clients, so let’s take a brief look at the ways personalization can work as a powerful lead nurture strategy. Personalization starts with buildling strong buyer persona profiles.
  • MARKETING INSIDER GROUP  |  FRIDAY, JUNE 10, 2016
    [Personalization] Using A Personal Brand To Sell
    For me, building my personal brand is integral to everything I do. My personal brand is how I sell. The post Using A Personal Brand To Sell appeared first on Marketing Insider Group. My brand is how I get traction for the tools I build and the projects I’m invested in. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […]. Content Marketing
  • CRIMSON MARKETING  |  MONDAY, JANUARY 27, 2014
    [Personalization] Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]
    Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on. There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Personalization] The CMO Challenge: Personalized Conversations at Scale
    How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. The executives at the event were honest about how segmentation and personalization are some of the most difficult challenges they currently face. Author: Phillip Chen The challenge executives face is clear.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Personalization] Turn social into your own personal media empire
    If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Personalization] The Dangers of Premature Marketing Personalization
    Wanting to provide website visitors with a personalized experience, the site has likely leveraged our company IP address or Whois data to integrate tidbits of visitor-specific information into our experience. Don't personalize before you've got good data. Who hasn't ever received a personalized email with errors in it? One of the ground rules for personalization -- and it spans from email to website -- is that you've got to be sure you've got good data fueling it.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Personalization] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML -based markup language for documenting a person’s interests and dislikes) to that coffee cup with your name on it. Personalized Emails Deliver 6X Higher Transaction Rates , MarketingLand). What is personalization? I like to think of it from the customer’s point of view; what feels personal to them ?
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Personalization] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    Personalization is a hot topic in the worlds of marketing and sales. How do we personalize the content journey? How do we help our sales team personalize their outreach to better connect with prospects as individuals? There are tons of ways to create personalized experiences for your customers and prospects, but therein lies the challenge: where do you start, and how will you show a material impact? From Personalization to Individualization.
  • VIDYARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Why Personalized Video Excels at Breaking Through to Buyers
    In order to break through and be heard many are turning to personalized video —and are overjoyed to find that it can be more effective than a truckload of kryptonite. Just remember, it’s nothing personal. As a marketer, if you want to break through that superhuman filter, be like your buyer’s friends and create a personal connection. Personalized video is your kryptonite for every stage of the funnel.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Personalization] Make Personalization Work by Starting with the Right Data
    In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. Of course, it makes sense that the year expected to be the “year of personalization” would be followed by a year hyper-focused on data.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Personalization] 3 Cutting-Edge Examples of Website Personalization
    Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far. Personalized Homepage (After Converting as a Lead).
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Personalization] 4 Things Holding Back Your Use of Personalized Data
    Personalizing the customer service with data — it’s the new gold standard of marketing. A personalized customer experience fosters loyalty and brand ambassadorship and assures a long and mutually beneficial relationship with your customer base, right? You can’t get the personalization part right if you haven’t nailed […].
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Personalization] How to Sell to 4 Different Personality Types
    Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. 4 Personality Types (And How to Sell To Them). Who they are: Assertive personality types are goal-oriented and competitive. Results are more important than personal relationships to these prospects.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Personalization] Content Personalization: How Much Is Too Much?
    The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". This evolution begs the question: How does all of this personalization change our experience as consumers and our strategies as marketers? Some welcome a more personalized web in which irrelevant noise begins to fall away from our line of sight.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Personalization] 8 Personalities to Look for When Assembling a Content Team
    We’ve identified eight personalities that can strengthen your team. Check out more about these personalities below -- they’ll help bring your content strategy to fruition. 8 Personalities to Look for When Assembling a Content Team. This person is your project manager -- the one responsible for the successful execution of your projects and campaigns. After all, this person is your closer, or as we like to say around here, the overseer of getting stuff done.
  • HIVE9  |  THURSDAY, NOVEMBER 3, 2016
    [Personalization] Make Marketing Personalization a Reality
    Buyer's journey Hive9 Marketing PersonalizationGetting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.
  • ANYTHING GOES MARKETING  |  MONDAY, JUNE 29, 2009
    [Personalization] Top Automated Marketing Personalization Tactics
    There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For example, some sports teams can experiment having communications personalized from their players.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Personalization] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand. Step 3: Make Personal (and Professional) Connections. Author: Marissa Lyman It’s college graduation season!
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Personalization] Time to Surf the Wave of the Personal Brand
    For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Personal vs. Corporate: Six New-Media Principles, No. The Perils of Corporate-Personal Twitter Names. Personal Branding blogging ESPN Jeff Jarvis Mathew Ingram Nate Silver new media New York Times personal branding
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Personalization] Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails
    Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! It must be: personalized. It gives you “face-to-face” time, and adds a personality to your sales message in a way that email or phone calls just can’t.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 30, 2016
    [Personalization] 5 Ways To Engage Customers Using Personalized Marketing
    The post 5 Ways To Engage Customers Using Personalized Marketing appeared first on Marketing Insider Group. These days in the business world, it’s really not enough to simply reach customers with your marketing message, because more often than not, your message will bounce off the customer just like raindrops on a freshly waxed sports car – or something like that. It’s far better to try to engage customers via marketing that’s […].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 17, 2017
    [Personalization] What Personalized Search Results Mean for SEO
    Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. Personalization Factors. How to Optimize for Personalized Search Results.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Personalization] 18 of the Best Personal Websites We've Ever Seen
    But there are better ways to stand out against your competition, and building a personal website is one of them. A personal website can serve different goals, but perhaps what it does best is provide you with an opportunity to tell your story. If you're thinking about creating a personal website of your very own, check out the examples below that hit the nail on the head. 18 of the Best Personal Websites We've Ever Seen. Ah, the job search.
  • MODERN MARKETING  |  MONDAY, NOVEMBER 19, 2012
    [Personalization] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Our analysis shows that, even though personal addresses are typically a small portion of a B2B marketing database, those who willingly give you their personal email address may actually be far more engaged than other folks sitting in your database.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Personalization] 5 Personal Assistant Tools That Actually Make Life Easier
    But which personal assistant tools are the most helpful? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task. Today, consider us your digital personal assistant. 5 Personal Assistant Tools That Actually Make Life Easier. Here’s a chat that I had with a real person -- Holly -- when I needed help finding some decorative lights for that party. I think it becomes a personal preference.”.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 11, 2016
    [Personalization] Personal Traits Versus Business Skills: Creating the CMO Fit for the Future
    When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 26, 2011
    [Personalization] Get Personal: 5 Tips for Putting YOU in Your Blog
    How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Blog Content: Are you personal… or all business?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Personalization] 3 Steps to Mobile App Personalization
    Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web personalization. While you can certainly put some of your previous experience in targeting, testing, and personalization to use, apps behave differently than other mediums, so you need to shift your digital marketing strategy to tackle them.
  • MODERN MARKETING  |  FRIDAY, MARCH 20, 2015
    [Personalization] Using Customer Data to Inform Your Personalization Strategy
    Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Personalization involves understanding buyer intent and characteristics and dynamically delivering highly relevant content to them depending on their interests, profile or stage in the buyer’s journey.
  • VIDYARD  |  TUESDAY, DECEMBER 29, 2015
    [Personalization] The Guide to More Pipeline with Personalized Video
    With video personalized for every single one of your prospects. And one that stemmed the development of “ Kickin’ Butt and Taking Names: How B2B Marketers Can Drive More Pipeline with Personalized Video ”; so you can learn how to connect on an individual level to grab attention, engage, and ultimately drive more pipeline from the marketing activities you work so hard on. See a live personalized video campaign and its results.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Personalization] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Based on a survey of 3,000 B2B buyers, the researchers conclude that those who perceive personal value in doing business with a supplier are more than 3x more likely to make a purchase from that supplier, and about 8x more likely to pay a premium for the product or service.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Personalization] How to Build Effective Teams Based on Personality Type
    However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.). Only a team that fully understands and savors its members’ personality styles is likely to be genuinely productive.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [Personalization] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    They come from a recent white paper from The CMO Council and Microsoft entitled Making Personalization Possible. The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Personalization] How to Hire the Perfect Person to Run Your SEO
    Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in. These are all ways to filter out the good candidates, the ones worthy of a phone or in-person interview. Words sprinkled throughout resumes can be a great indicator of a person’s keyword sensibility and fit for your SEO needs.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Personalization] The Forgetful Person's Guide to Staying Organized at Work
    Hopefully, if you''re a forgetful person, they can help you, too. At some point in our lives, we have to just accept who we are. For me, I''ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n'' cheese (trust me, it''s delicious), and most importantly, I''m forgetful. I forget names pretty much immediately after I meet people. I forget where I parked my car.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 7, 2016
    [Personalization] Create relevant content based on personality profiles
    So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Personalization] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Personally, I don’t really care “What’s mandatory for spring”. It might sound counter-intuitive, but enlisting the help of technology can actually make your emails feel a lot more personal – especially when you’re sending emails to huge lists. So in all of those ways (and others), retailers can use technology to make their marketing feel more human, relevant, and personal.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Personalization] Fast Forward: Video Content Goes Interactive and Personal
    From generic to personal. Video content will get personal with more and more marketers using automated video personalization to bring viewers into the story (and boost conversion rates as a result). As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Personalization] Personalization Makes Programmatic Advertising a Win-Win
    Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization. D oing programmatic personalization properly calls for significant shifts in the way advertisers build their creatives and how they determine who sees what. The time for companies to augment programmatic with personalization is now.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Personalization] 7 Tips for Making Your Transactional Emails More Personal
    While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones. 1) Actually personalize the email.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MAY 3, 2017
    [Personalization] What Marketing Communications Should You Personalize?
    The post What Marketing Communications Should You Personalize? The post What Marketing Communications Should You Personalize? Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Personalization] A more personal approach to content marketing
    One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. So it’s surprising that many firms – large and small – overlook the personal approach in the content marketing. The former can be more powerful in that you’re building a brand around a single personality (or small handful of personalities) that is easily identified with the firm.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 9, 2017
    [Personalization] Retailers, Personalize Your Way to the Future
    If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in. Building a personalization initiative begins with data. Leveraging a shopper’s personal context is, of course, the best way to personalize an email. With relatively small investments, Chico’s personalizes email content for 100% of its subscribers based on live customer context.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Personalization] What You Need To Know About Content Personalization (And The Technology Behind It)
    The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group. Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […].
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Personalization] The Importance of Personalization
    As part of its “Share a Coke” campaign, the brand personalized its labels with some 250 popular names. The post The Importance of Personalization appeared first on Opentopic. – You’ve seen them in retail store fridges, on TV, in customers’ hands: bottles of Coca-Cola embellished with names like Rachel, Laura, and Dan. And according to The Wall Street Journal, the effort “reversed a decade-long decline in U.S. Coke consumption.”
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Personalization] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. In the end, the goal is to enrich marketing agencies that know so much about its clients’ customers and are so predictive – hence predictive personalization – that they can always satisfy customer desires and make them happy. A truly personal, one-on-one experience is what it’s all about.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Personalization] Here’s How to Make Your Website As Personalized as Your Email
    But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails. Once you’ve decided to make your website as personalized as your email, you’ll have to determine how you will segment and target visitors. Targeting and Personalization
  • MARKETING ACTION  |  WEDNESDAY, MARCH 4, 2015
    [Personalization] Email Evolution Conference Recap: Deliverability Is Personal
    The message the Gmail, Microsoft, Comcast, and AOL professionals are giving us is that email and the inbox have changed: Deliverability is now increasingly personal. The post Email Evolution Conference Recap: Deliverability Is Personal appeared first on Marketing Action Blog - Act-On. After this year’s Email Evolution Conference in Miami, the last panel left the email marketing and deliverability communities with plenty to talk about.
  • B2B MEMES  |  SUNDAY, NOVEMBER 20, 2011
    [Personalization] Three Ways to Make Media More Personal
    world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Personalization means giving readers the information they want. As I’ve suggested, these three tactics are neither the only nor the required ways to make content more personal.
  • BOUND  |  THURSDAY, AUGUST 3, 2017
    [Personalization] Is Email Your Trojan Horse to Web Personalization?
    Web personalization answers the call. Modern web personalization solutions such as Get Smart Content, can connect to your marketing automation platform and leverage your existing segmented email lists. Conversely, email programs extended through web personalization have no unsubscribe problem, so you only have an upside on your program adoption. Could you engage clients further with email programs and web personalization? Personalization
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Personalization] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. This marketing personality can’t let go. But at a certain point, this personality will get in the way of progress and growth. There is no way one person can control all marketing details for a dynamic organization.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Personalization] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. Here are a few key points you don’t want to miss: Personalized content is incredibly vital for today’s marketers.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Personalization] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    You cannot personalize the content. This goes hand-in-hand with personalizing your status update. Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? While it may have saved time initially, there were costs in the long run.
  • MARKETING INSIDER GROUP  |  MONDAY, DECEMBER 11, 2017
    [Personalization] How AI Will Make Marketing More Personalized in 2018
    What’s tomorrow’s secret to better personalization? AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group. To more human content and more authentic brand-consumer relationships? Artificial intelligence.
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 28, 2015
    [Personalization] 15 Resources To Help Improve Your Personal Branding
    Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. How to think about fixing your personal branding.
  • ACT-ON  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story
    Want to Create a Personalized Buyer Journey? Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingSee how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
  • VIDYARD  |  WEDNESDAY, NOVEMBER 29, 2017
    [Personalization] Is Personalized Content Worth The Hype?
    webinar where we focused on how to Drive B2B Engagement with Personalized Content. It appears that many marketing teams, focused on delivering personalized experiences, tend to over-index on creating noise rather than essential moments for their prospects. Personal video messaging is one of these tactics that industry-leading organizations like HubSpot and Terminus are finding success with. The post Is Personalized Content Worth The Hype?
  • LISTENLOOP  |  TUESDAY, SEPTEMBER 5, 2017
    [Personalization] What is Ad Personalization? [Video]
    A user recently asked, what is ad personalization? So let’s jump into ad personalization , what it means for your campaigns, and why you should deploy this as part of your ongoing digital marketing strategy for ABM. What is Ad Personalization? Let’s start with a definition: ad personalization refers dynamically changing ad units for each visitor based on some demographic, behavioral, or psychographic information. That is the promise of ad personalization.
  • MODERN MARKETING  |  THURSDAY, MARCH 26, 2015
    [Personalization] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • LEADERSHIP  |  WEDNESDAY, MARCH 12, 2014
    [Personalization] Business Is Personal …And If It’s Not, There Is No Business!
    G one are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behaviour and mindset. Clearly, business is now personal. And without personalization, there is no business. Is there a better, more cost-effective way to approach personalization?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 23, 2014
    [Personalization] What’s Your Type? Personality Tests in the Workplace
    What can managers do to create functional – and harmonious – teams, and how do personality traits fit in? Cults of Personalities. According to consulting firm Bersin by Deloitte , use of personality tests during the hiring process is on the rise. There are thousands of personality and screening tests in the marketplace today, and for many organizations, they’re a useful way to automate the hiring process. Putting Personalities to Work.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 20, 2012
    [Personalization] Sales and Marketing Alignment: How to Sell To A Sales Person
    Get to know your sales colleagues on a personal level and it will make the rough conversations much easier. So if you want to sell to a sales person, you have stop focusing on marketing activities, help them understand that it is your job to develop demand together and you have to be more like a sales person: speak to customers, demo products, carry a quota and go on sales calls. Sales and Marketing alignment continues to be a major issue for both sides.
  • EVERYONESOCIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Personalization] Personal Branding Examples From Instagram
    But by night I have my own personal brand. Like many in the working world, the lines between my professional brand and personal brand are blurring. They’re both, after all, an intrinsic part of my personality, and my personality can’t be split into categories. Our personal life can absolutely benefit when we share our professional life. And our professional life can benefit when we share our personal life. It’s complicated.
  • NUSPARK  |  WEDNESDAY, APRIL 12, 2017
    [Personalization] 5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing
    He has the personal touch and is a pro at engaging executives on the phone. Instead, they want him to create personal emails to each person he’s targeting. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails. Section 1 : Mention a personal reference that you learned about from your research, perhaps by delving into an individual’s LinkedIn profile.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Personalization] Hiring the Perfect Person to Run Your Social Media
    Or at least the right person. I’m going to assume you’re up to speed on general hiring practices, so we can just focus on the issues specific to hiring a social media person. You are certain you could increase this trickle, but either you can’t get to it personally, or your existing social media staff is already maxed out. Example 2: You’ve already got an intern part-time and a social media person who works full time. How much does a full-time social media person cost?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Personalization] 4 Things Online Dating Has Taught Me about Personalized Marketing
    Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are. So, here it is—4 things that online dating has taught me about personalized marketing : 1. I think that this person clearly doesn’t care, doesn’t actually have any interest in getting to know me, and frankly, is an idiot.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [Personalization] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    In order to successfully personalize marketing communications across mobile devices, brands need to target the customer and device through device identifiers and a large data network. This is done by seamlessly pulling together the many IDs across marketing channels and devices that comprise of a given person, enabling marketers to tie their interactions to an actionable customer profile.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Personalization] 9 Personality Quiz Examples For Content Marketing
    Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine our personal understanding, giving us an opportunity to share who we are with the world. As a marketer, you can harness the influence of personality quizzes to strengthen your bond with a community and gain valuable feedback on your audience. What Kind of Morning Person Are You? What's Your Shark Personality? . Takeaway: Honor your brand personality.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Personalization] How Big Data Helps To Personalize Marketing and Impact ROI
    Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. Less than one-quarter reported personalizing paid search marketing .
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 2, 2018
    [Personalization] The Personalization Challenge (and Why Tech Alone Can’t Solve It)
    Personalization is powerful stuff—when it’s authentically human. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create. Instead, business leaders and marketers need to acknowledge what personalization tools do well and what they don’t—and then adjust accordingly. In this blog, I’ll tell you about three tactics that worked for us when it comes to personalization and how you can apply those to your business.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Personalization] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Research from Econsultancy , in fact, shows a wide gap between the percentage of marketers who like personalization, and those who actually use it. 9 Marketing Benefits of Personalized Content.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 20, 2016
    [Personalization] The Most Effective Personalization is Invisible
    Most marketers now recognize that the ability to personalize marketing messages and other marketing content is an essential requirement for providing great customer experiences. The authors of a 2016 report by the Economist Intelligence Unit (EIU) used a quotation from Kristin Limkau, the CMO of JPMorgan Chase, to highlight the importance that marketers place on personalization: "Achieving personalisation at scale is the biggest and most important challenge for us to get right."
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