Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Marketing Insider Group

JANUARY 21, 2025

Using numbers, questions, and emotional triggers in your headlines can capture attention and increase clicks and shares. Asking questions can pique curiosity, and emotional triggers encourage engagement by appealing to readers’ desires or fears. Videos can provide dynamic explanations or add a personal touch.

Social Media 275

Social Media Media Content Work Management 275

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter.

Email Marketing 132

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 132

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Ranking 293

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 273

CRM Email Marketing Click Rate Work Management 273

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Webbiquity

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. Yulia Lapynina is a market research executive. Image credit: Sigmund on Unsplash.

Conversion 283

Conversion Marketing Websites Work Management Marketing Management 283

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. The way that you present your brand to the public can determine the success of your marketing. Here are a few suggestions for ways to refresh your brand without the need to pull the trigger on a complete rebrand. This can be helpful at times. Check Your Message.

Branding 359

Branding Brand Identity Multi-Channel Ethics 359

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

Lead Nurturing 279

Lead Nurturing Autoresponders Marketing Qualified Leads Lead 279

SendX

JULY 1, 2021

You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Which company are you more likely to buy from?

Business 370

Business Template Customer Satisfaction Customer Surveys 370

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

JULY 27, 2020

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. Curious what they are and how your marketing team can use them in their lead nurturing strategies? Personalizing Based on Intent. Let’s dive in.

Lead Nurturing 261

Lead Nurturing Sales Management Tactics Sales Qualified Leads 261

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

SendX

MARCH 5, 2024

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

Email Marketing 221

Email Marketing Automation Tools Trigger Marketing 221

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 177

Marketing Automation Services Ideal Customer Profiles Marketing Automation Efficiency 177

Marketing Insider Group

OCTOBER 25, 2021

Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. But you know from your own email account that inboxes get flooded with marketing emails every single day. Use personalization. Personalize your emails. Image Source.

ROI 352

ROI Email Marketing Planning CAN-SPAM 352

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. There are so many spam trigger words, someone could write a nice thick book about them.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

KoMarketing Associates

JUNE 10, 2020

As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. Of the three most fundamental types of content – in-person, audio, text, and visual – which content channel communicates best?

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. One size fits all is not a sustainable strategy in email marketing.

Email Campaigns 256

Email Campaigns Email Marketing Work Management Campaigns 256

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. A study suggests that emails with personalized subject lines get 26% more opens. In the past, marketers would send batches of emails to subscribers and get great results.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. The Benefits of Email Automation.

Marketing Automation Services 278

Marketing Automation Services Marketing Automation Email Marketing Automation 278

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

SendX

SEPTEMBER 21, 2020

Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate the most profit. Although email marketing has been around for quite a while, it hasn’t become obsolete. What is Email Marketing? You can also attach files.

Paid Search Agency 273

Paid Search Agency Email Marketing Work Management Marketing Management 273

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Relevance and personal connection We all seek to feel understood as individuals.

Loyalty 112

Loyalty Personalization Peer-to-peer Planning 112

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. She accounted for how each person entered our database. Hardly seems fair, right? Ask for feedback.

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Martech

AUGUST 8, 2024

The allure of a personalized shopping experience is undeniable. Unsure of what to choose, a personal shopper comes up to you. When it comes to outstanding customer experiences, face-to-face personalization works like magic. The science behind the magic Personalized attention inspires loyalty, higher spending and revenues.

Positioning 113

Positioning Personalization Work Management Customer Satisfaction 113

Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. What is personalized marketing? But then, just as quickly as the sparks fly, they fizzle out.

Marketing AI 122

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 122

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Recognize any anxiety triggers you may have and find ways to calm down. Plan for time to answer questions and create an environment that feels personal. Guest post by Dylan Berger. Prep Right Before the Meeting.

B2B Sales 326

B2B Sales Planning Tips B2B 326

SendX

DECEMBER 17, 2019

Email marketing is probably one of the most efficient, high-return marketing strategies. Of course, before you can launch your email marketing strategy you’ll first need the actual email addresses, right? Here the use of triggers is really helpful. A trigger is a specific circumstance that gets the bot to work.

Ad Building 243

Ad Building Work Management Marketing Management Trigger Marketing 243

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. You can’t really avoid this except to be sure that you’re sending genuinely helpful, valuable, personalized email content. But this isn’t always the case, especially in email marketing.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370