Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Digital Marketing Funnels Planning 177

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Congratulations! So where’s the disconnect? Be Patient.

Contact Marketing 83

Contact Marketing B2B Marketing Top of Funnel Content Marketing 83

Martech

SEPTEMBER 21, 2023

In business, we often assess contacts based on how they will — or will not — support what we’re promoting. With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling B2B 110

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. And that is where email personalization comes in. What is Email Personalization?

Personalization 79

Personalization Email Marketing Trigger Marketing Marketing Prospects 79

Martech

MAY 30, 2023

No personalization, no leads. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? How granular should personalization be?

Paid Search Agency 121

Paid Search Agency Cost per Acquisition Personalization Marketing & Strategy 121

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Account Based Marketing 101

Account Based Marketing Marketing Strategy Marketing & Strategy ABM 101

Adobe Experience Cloud Blog

JULY 10, 2019

And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. But first, let’s talk about the concept of buying groups for account-based marketing strategies. And that’s where contact discovery comes in.

Account Based Marketing 115

Account Based Marketing Contact Marketing Marketing & Strategy Marketing Strategy 115

Marketing Insider Group

MARCH 14, 2021

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). The Personalized Sales Experience.

Sales Qualified Leads 250

Sales Qualified Leads Marketing AI High Quality Lead Top of Funnel 250

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Ideally, you want to find a balance between personalized marketing and relevant law compliance.

Planning 199

Planning Privacy Marketing Management Marketing Analytics Tools 199

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Content Marketing 98

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

B2B Marketing 103

B2B Marketing Top of Funnel Paid Search Agency Work Management 103

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. The benefits of personalization are clear.

B2B Marketing 102

B2B Marketing Planning Account Based Marketing B2B 102

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. 2) Manually assign contacts to an SDR team. (3) 3) Ask sales reps to research and complete the contact record. (4) 4) Send a mass email to all contacts asking them if they want to schedule a demo. And it’s not just the booth space.

Trade Show 98

Trade Show ROI Cost per Lead Buy 98

DealSignal

SEPTEMBER 20, 2021

Capturing Accurate Contact Data Contact data is a constantly-moving target—and when you’re off-target, you can see big drops in team efficiency. For example, the more popular data vendor solutions on the market today operate as B2B contact databases, where you gain access to a database filled with millions of B2B contact records.

B2B Sales 103

B2B Sales B2B Marketing Contact Marketing Work Management 103

xiQ

OCTOBER 16, 2023

The Secret Sauce in B2B Sales: xiQ's Personality-Driven Buyer Groups Explained In the ever-evolving landscape of B2B sales and marketing, staying ahead of the curve is not just an advantage; it’s a necessity. The graphic depiction of how my personality matches with the client. But it’s more than that.

B2B Sales 62

B2B Sales B2B Personalization B2B Marketing 62

Martech

OCTOBER 12, 2022

Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Register today for “Steps to Deliver Highly Personalized Experiences With Quality Data,” presented by Redpoint Global.

Webinar Metrics 113

Webinar Metrics Personalization Contact Marketing ROI 113

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. It’s all about having a personalized selling strategy. What Is Personalized Selling? What Is Personalized Selling? Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel.

B2B Sales 130

B2B Sales Top of Funnel B2B Personalization 130

Sword and the Script | B2B

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. And most B2B marketing writers are indeed making it up. Need an extra pair of hands?

B2B Marketing 86

B2B Marketing Contact Marketing B2B Customer Surveys 86

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. As technology continues to advance, chatbots have evolved from simple automated messaging systems into sophisticated tools capable of delivering personalized experiences.

Lead Generation 81

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 81

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Personalization 96

Personalization Design Ad Exchange Ethics 96

Zoominfo

SEPTEMBER 18, 2018

Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Keep reading!

Paid Search Agency 206

Paid Search Agency Personalization Marketing & Strategy Marketing 206

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Personalization 117

Personalization Marketing Marketing Prospects Opt-out 117

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter, personalization. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept.

Marketing AI 194

Marketing AI Work Management Marketing Management Personalization 194

The Point

DECEMBER 5, 2023

House lists (customers, leads, and other opted-in contacts) are not immune. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Basic, token-based personalization (e.g. “Hi

Deliverability 130

Deliverability Purchase Rules Google 130

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. Your Guide to Personalized Marketing [Infographic].

Marketing & Strategy 133

Marketing & Strategy Personalization Paid Search Agency B2B Marketing 133

Martech

NOVEMBER 19, 2021

And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. The sheer volume of channels within the digital space has made it difficult for marketers to implement a unified strategy. ” Providing customers with personal, unified experiences can help increase positive interactions.

Paid Search Agency 130

Paid Search Agency Marketing & Strategy Work Management Personalization 130

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 256

Paid Content Content Marketing Planning Marketing Analytics Tools 256

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 246

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 222

Marketing Automation Services B2B Marketing Marketing Automation Marketing Strategy 222

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Top of Funnel 123

Top of Funnel Sales Qualified Leads Content Lead Scoring 123

Act-On

NOVEMBER 27, 2023

The opposite end of the spectrum is highly personalized email nurturing that guides prospects throughout their journey. For instance, start by outlining your nurture marketing goals for leads. For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. From a particular titled contact?

Sales Qualified Leads 192

Sales Qualified Leads Campaigns Marketing Automation Services Practices 192

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing. B2B Marketing Personalization. Segment Your Audience.

B2B Marketing 117

B2B Marketing Lead Generation Planning B2B 117

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. Great Expectations.

Personalization 167

Personalization Marketing & Strategy Paid Search Agency Marketing 167

SmartBug Media

FEBRUARY 25, 2022

One efficient way to close the deal is to use personalization for sales enablement. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages. Here are some ways to personalize your sales process.

Top of Funnel 98

Top of Funnel Personalization Effectiveness B2B Sales 98