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B2B email marketing: 3 strategies for advanced personalization

Martech

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Demographic data.

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. But email still converts better.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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5 Simple Ways AI Boosts Email Open Rates: An Easy Guide for Email Marketers

SendX

Did you know that AI can increase email open rates by up to 50% ? It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

Personalization has moved beyond segmentation. It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Personalized Mass Emails: The Key to Realizing Mass Customization in Email Marketing

SendX

The digital landscape offers businesses a wide range of marketing techniques and tools. From social media marketing to search engine optimization (SEO), even small enterprises have the potential to reach global audiences.

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8 Email Marketing Personalization Techniques for Every Marketer

SendX

Your customers open their email. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them. Personalizing your email marketing creates an abundance of benefits.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.