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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Gain Recognition.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 269
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Interactive Content Marketing Makes Your Brand the Life of the Digital Party

Contently

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This information is invaluable as brands strive to create more personalized and meaningful experiences. While first-party data is valuable, brands often collect it passively.

Ethics 311
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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns.

CRM 283
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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Humanizing their experience on your website. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Multichannel and omnichannel marketing are not the same. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. What it takes to create winning buyer-driven experiences.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!