article thumbnail

How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

article thumbnail

Top loyalty management software solutions: Forrester report by Comarch

Martech

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software?

article thumbnail

10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. The most important thing is to understand why you are using the solution in the first place. “It’s Customer support and service.

article thumbnail

Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

article thumbnail

Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

article thumbnail

The service model evolving around CDPs

Martech

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

article thumbnail

What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? Do they select a reward that is personal to them, their family, etc. Do they select a reward that is personal to them, their family, etc.