Webbiquity

MAY 12, 2020

That’s where opportunity lies for B2B marketers today. According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Conditions are changing quickly, and marketers need to keep up. And a (small) majority are still actively buying.

Research 346

Research B2B Marketing Terms and Conditions Planning 346

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. The Internet of Things and Marketing.

Internet Marketing 361

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 361

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape.

Enterprise Management 256

Enterprise Management Work Management Purchase Marketing Management 256

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 158

B2B Case Study Case Studies Content 158

Contently

DECEMBER 14, 2022

You likely heard this term if you spent more than 30 minutes online this summer. It started as a whisper on social media , then became headline material toward the end of the summer. How do I keep my marketing team engaged? With increasing demands on marketing departments, your team may feel more pressure. Quiet quitting.

Lead Ranking 158

Lead Ranking Work Management Content Marketing Marketing Management 158

Tony Zambito

JANUARY 12, 2022

Qualitatively interviewing business buyers and consumers. In these various engagements over the past few years, I interviewed a few hundred business buyers in different parts of the world. Whereby Thailand was about setting trends and being a part of the latest trends. Both B2C and B2B types of engagements.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Zoominfo

SEPTEMBER 6, 2022

It’s been a summer full of contradictions for the US economy. An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. It could be that the gains we’ve seen in the labor market are self-perpetuating. in June to 62.1%

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Walker Sands

MAY 20, 2024

As you plan your event attendance for the summer and fall season, now is a great time to think about how you can make the most of your scheduled events. However, you can also leverage your existing marketing partnerships to maximize the value of every conference. can make the conversation worth a reporter’s time.

Conference 98

Conference PR Demand Thought Leadership 98

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry.

Forecasting 322

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 322

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. The best way to do that – and statistics back it up – is content marketing.

Startups 325

Startups Marketing & Strategy Marketing Strategy Content Marketing 325

Sprout Social

APRIL 16, 2024

Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co. Get clear on what will drive value for your business You know the phrase, “there’s nothing more intimidating than a blank canvas”? This can take a lot of shapes.

Keywords 97

Keywords Template Analysis Barriers 97

Zoominfo

JULY 27, 2021

States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. In a word—uncertainty.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. In short: people like to feel special, and through personalized email marketing you can provide special experiences for your subscribers.

Top of Funnel 359

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 359

Zoominfo

JULY 27, 2021

States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. In a word—uncertainty.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Barnes and Noble BookTok: The Summer I Turned Pretty by Jenny Han. The Summer I Turned Pretty” is a YA romance that follows a pivotal summer in the life of Isabel Conklin. “The

Brand Identity 106

Brand Identity Branding Work Management Landing Pages 106

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. million consumers.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Salesforce Marketing Cloud

OCTOBER 18, 2022

Larry Summers is a perfect example of a leader who knows when to relinquish control. Hear more from Larry Summers on the past and future of the global economy at Dreamforce. Summers told Dreamforce attendees about the trusting relationship he developed with Sheryl Sandberg, who recently stepped down as chief operating officer of Meta.

Ad Exchange 98

Ad Exchange Thought Leadership Budget Programs Lead Scoring 98

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. .

Viral Marketing 116

Viral Marketing Network Marketing Fulfillment eCommerce 116

Martech

AUGUST 17, 2023

Here are some of the top trends across the big five European leagues. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. billion, there are also many business decision-makers. marketers take note. Business email address Subscribe Processing.

Brand Identity 98

Brand Identity Branding Buzz Marketing Report 98

Hubspot

JUNE 8, 2022

Even the most prolific salespeople aren't immune to the summer slump. But if you're in the midst of a summer slump, the worst thing you can do is panic. A Data-Backed History of Summer Slumps. How will this summer compare to past, pre-pandemic summers? Prospects are on vacation. Calls go unanswered. Web Traffic.

Tips 88

Tips Eye-Tracking Marketing Management Trigger Marketing 88

Martech

JULY 13, 2023

The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Business email address Subscribe Processing. In 2022, Prime Day sales reached $11.9

eCommerce 98

eCommerce Pricing Price Amazon 98

chiefmartech

NOVEMBER 29, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. It’s not just risk from start-ups or large, adjacent competitors that might someday threaten our business.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Bandwidth Digital Transformation 110

Digilant

APRIL 29, 2021

More specifically, experts project this influx of travel to peak in the summer months. TripAdvisor’s latest report, “ 2021 Summer Travel Index ,” states that 67% of Americans are planning to travel this summer (June-August). What are travelers’ expectations and trends for the summer?

Planning 52

Planning Tips Opt-out Opt-in 52

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Google Trends.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Creating video content isn’t a novel concept.

B2B Marketing 123

B2B Marketing B2B Enterprise Management Paid Search Agency 123

Magisto

JUNE 13, 2019

Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates. We have five new summer video marketing templates that are ready to download here. Available for Magisto professional and business users only. Enhance Your Videos With Our Summer Editing Style. Happy creating!

Video Marketing 70

Video Marketing Template Communities Creativity 70

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Now, these personal connections are essential to modern business success.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

MARCH 22, 2018

Guest post by Rachel Summers. Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. It’s well worth following the latest trends and stories in your industry. Here’s how you can improve your sales and get ahead on Facebook. Run Competitions.

Facebook 254

Facebook Tips Work Management Social Media 254

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our Summer Collection,” an urgent headline would be “Our Summer Collection: Only Available for 48 Hours!”

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. As a marketer, you need to ensure you’re delivering the right message to the right audience.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Now, these personal connections are essential to modern business success.

Activities 130

Activities Brand Identity Branding Sample 130

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Setting Realistic Expectations You’ll hear a wide range of opinions about AI’s role in marketing.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69