20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data
KoMarketing Associates
MAY 3, 2022
As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Improving Upon the Management of Marketing Data.
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