Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaigns 91

Campaigns Work Management Content Transparency 91

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 114

Marketing AI Content Marketing Enterprise Management Planning 114

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Stevens & Tate

AUGUST 9, 2022

Social listening is all about looking into your industry’s trends, comments, and content in order to gain insights into your brand experience. Sprout Social. Sprout Social is a premium service that helps brands and companies monitor data and trends on all social media platforms you are active on. What is Social listening?

Tools 122

Tools Brand Identity Branding Hubspot 122

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. Research how the market has changed since last year: Do you have the same competitors? How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

AUGUST 16, 2023

In a recent webinar, Sprout Social CFO Joe Del Preto explains how listening can help brands facing a crisis: “Identify the crisis before you have a bigger problem on you hands, and respond appropriately, ensuring your team is empowered with the correct information. That’s why social listening is the most valuable way to mitigate risk.

Work Management 75

Work Management Marketing Management Social Media Service 75

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Messagepoint has added AI-powered content generation to its AI engine, MARCIE (Messagepoint Advanced Rationalization and Content Intelligence Engine). While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Features 102

Features Product Landing Pages Mobile Advertising 102

Stevens & Tate

AUGUST 26, 2022

Social listening is all about looking into your industry’s trends, comments, and content in order to gain insights into your brand experience. Sprout Social. Sprout Social is a premium service that helps brands and companies monitor data and trends on all social media platforms you are active on. What is Social listening?

Tools 100

Tools Brand Identity Branding Hubspot 100

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. The integration will improve product matching and recommendations while making the insights more accessible through conversational modes in a language aligned with user personas. With so many new AI products coming out, it can be hard to keep track of them.

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. It provides an at-a-glance method of sharing key insights with C-suite leadership on a regular basis.

Social Media 65

Social Media Template Work Management Marketing Management 65

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Full video views vs. partial. Story metrics.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. Everyday, your audience is scouring through the search engine to find relevant information. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Brandpoint

JULY 11, 2022

Daily Dive Author: Marketing Dive Topic focus: Daily news and insights for marketing leaders Frequency: Daily Why read: Even if you aren’t a marketing leader, this email newsletter is great for catching up on industry news and staying informed on what other companies are doing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. It’s only then that you will fully utilize your AI tool and get the insights and ideas you need. These are mostly used to draw insights from data or in image or video creation.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Social analytics.

Word of Mouth 90

Word of Mouth Work Management Social Media Marketing Management 90

Sprout Social

NOVEMBER 2, 2023

In fact, The Sprout Social Index™ shows 51% of customers believe the most memorable brands on social respond to customers. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Enhance customer communication. What’s the trick?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. Search engine results. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Comparing your month-over-month performance will provide the most meaningful insight on how you’re tracking toward goals.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Sprout Social

APRIL 20, 2020

At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube. Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Did you know that YouTube is the world’s second largest search engine?

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Sprout Social

SEPTEMBER 30, 2020

Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Sprout Social

OCTOBER 14, 2021

Last week at Untapped , Waldman sat down with Sprout Social’s Chief Marketing Officer Jamie Gilpin to share how Universal Standard stands out from its contemporaries by capitalizing on opportunities that match their focus and audience. Relying on these insights proved to be successful. And so we just really threw ourselves into it.”.

Brand Identity 137

Brand Identity Branding Social Media Opt-out 137

Sprout Social

JUNE 29, 2020

"I realised there was so much power in engineering… to really change the world." With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Part branding opportunity, part interest-grabber, custom thumbnails like the ones for these two Sprout series tie each collection of videos together. YouTube is considered the second largest search engine behind Google.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. A post shared by Sprout Social (@sproutsocial). Tweets with video get 2.5

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Start your free Sprout trial. — Sprout Social (@SproutSocial) October 18, 2022. — Sprout Social (@SproutSocial) November 14, 2022.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

SEPTEMBER 15, 2016

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests. Intern Projects at Sprout.

Bandwidth 92

Bandwidth Custom Publishing Software Spending 92

Sprout Social

APRIL 30, 2020

Luckily, Sprout Social provides both the tools and data to inform your next move. While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well. Sprout Queue with ViralPost®.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. It’s time to put all of these insights into action. Ongoing audience insights. Have a clear goal.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Sprout Social

OCTOBER 29, 2020

In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And Sprout Social makes that easier with a new feature to post directly to your GMB profile. Make the most of the Sprout GMB feature to update your customers with what’s new and share details about upcoming events.

SEO 111

SEO Mobile Advertising Work Management Domain 111

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Time is a limited resource for executives,” Hannah told Sprout. “So As Hannah puts it, “Executives are incredibly busy, so when their insights live in a vacuum, you’ve missed an opportunity.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87