Heinz Marketing

APRIL 14, 2022

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. Their initial interactions are on-line and they may already have eliminated your brand from consideration without you ever knowing. Relevant Content.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Seismic

AUGUST 31, 2020

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too. Interactive content can help.

Top of Funnel 116

Top of Funnel Content Buyer's Journey B2B Sales 116

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Martech

JANUARY 19, 2023

Use those insights to help inform the messages you send. Customers aren’t alerted to this information that you’re sending immediately, but instead this information is being stored in a place that customers can check on their own time,” said Smith. Don’t abuse that ability by sending out too many notifications.

Loyalty 112

Loyalty Relevance Ad Building Mobile Marketing 112

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Marketing Insider Group

APRIL 8, 2024

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. Personalized Interactions CustomGPT can be tailored to understand and replicate your business’s unique style and preferences.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Mine sure is! But this post is about a bigger category – technology.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

MARCH 11, 2024

Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales. How do you know?

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? The quality of the content matters.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Content4Demand

SEPTEMBER 10, 2021

In addition, interactive content has proven again and again to perform better than static assets in a wide range of cases. The same piece of content in interactive format increased read times 73% versus a PDF file , DGR says. Add new information, put it in front of new audiences or re-imagine it in a new format.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Siemens: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. We’ve experienced a huge spike in interactions across all social networks,” says Scott Jones, CEO of 123 Internet Group , a UK-based digital marketing agency. “We You just need to gut-check your strategy against the right data.

Social Media 100

Social Media Stats Webinar Metrics Media 100

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Meet Seismic Interactive Content. Buyer insights.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

DECEMBER 17, 2021

Where Uncertainty Lurks In Sales Interactions. Bringing Certainty — and Accuracy — to Sales Interactions. Revenue team members can access account-relevant talking points at any time — and at any stage of a buyer’s bespoke buyer journey — to ensure online and offline messages are always aligned. . That’s impressive. . Conclusion.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

Hubspot

DECEMBER 1, 2020

If you're asking yourself those questions, you might want to consider making your infographics interactive. Here, we'll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own. How to Make an Interactive Infographic.

Process 89

Process Enterprise Management Tools Work Management 89

BuzzSumo

APRIL 1, 2019

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform ( check out this list from Lilach Bullock ) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Outgrow

NOVEMBER 8, 2022

How to Nurture Email List- A Complete Guide [Interactive Ways]. In addition to this, email nurturing also ensures that all the content in your emails is relevant. You need to make sure that you write a short, sweet email with content that’s relevant and valuable. . Most don’t know how to nurture an email list.

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Interactive content maximizes reader engagement by ensuring that your reader isn’t just visually engaged, but that they’re also physically engaged using their keyboard or mouse.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Brightedge

JUNE 15, 2020

Optimize your site with a form fill or a consultation request on a home page, at the end of a blog, or near an attorney’s bio in order to get the potential clients’ information. For each service you offer, detail what your legal teams offer clients and link to other pages on your site that include more information.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Marketing Interactions

JULY 25, 2019

A funny thing happened with the growth of information availability. Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation.

Relevance 73

Relevance Work Management Marketing Management B2B Sales 73

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. What is Intent Data?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Outgrow is an interactive content creation tool that helps you generate leads.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel. Interactive content is content types that demand engagement from your users. Try it out here !

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage. The Evaluation Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

Marketing Interactions

MAY 21, 2018

It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Informing Your Content Marketing Strategy to Create Connected Experiences. Don’t Let Your Content Become a Dead End.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Why did they choose interactive content, and specifically Outgrow? How Did Castelazo Content Use Interactive Content? Let’s find out.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Their team wanted to better target their leads with personalized and relevant content.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. The search engine breaks down queries like these to give people the most relevant result. And relevance is fundamental to SEO success.

Intent 194

Intent Optimization Google SERP 194

Biznology

NOVEMBER 13, 2014

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. This is what has changed, not just the filtering.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80