Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. by Anton Scherbik.

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer information

Trending Sources

Use Information Interview Approach for Sales Prospecting Conversations

Avitage

If you truly belief this, then my essential question is, “what is the minimal information you need, to know how to conduct a value-creating conversation, in an early stage engagement with your key stakeholder, in […]. The post Use Information Interview Approach for Sales Prospecting Conversations appeared first on Avitage.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Designing Information Architecture for Interactive Stories. Simplicity of Information.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. Posted in Customer Experience Mobile.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! informal.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy.

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content.

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Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

Marketing Insider Group

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation.

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

The post How to Create B2B Personas that Inform Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? First of all, this presentation presents the information in an awesome way -- through sketchnotes. If you''re regularly on our blog, you know that we love SlideShare presentations.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Designing Information Architecture for Interactive Stories. Simplicity of Information.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.  Image by Krista76 via Flickr.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

InsideView Receives ISO/IEC 27001 Certification for Information Security Management

Sales Intelligence View

Products & Technology insideview 27001 insideview certification insideview data security insideview information security management system insideview ISMS insideview ISO insideview securityI’m extremely proud to announce that InsideView has ach […].

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. When you provide potential clients with credible, helpful information, and making it easy for them to buy when they are ready, you are practicing effective pull marketing.

3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Marketing Insider Group

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down.

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Pipeline provides similar information, but opens it up to what we can expect in the near future.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

The post How to Use User-Generated Content to Inform Your Content Strategy appeared first on The Content Standard by Skyword. It’s been nearly three years.

Open Lounge Recap: We Informed. We Innovated. We Inspired.

Sales Intelligence View

We put a lot of effort into making sure Open Lounge 2015 would inform, innovate, and inspire. Now that it’s over and we’ve had a chance to look back (and rest a bit!), it’s clear that we were, in fact, the hottest ticket in town!

Interesting Infographics: How To Use Storytelling To Reduce Information Overload

LEADership

The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? I invite you to review the following information, which is further explained in the Beutler Ink-LookBookHQ infographic.

Information overload: beyond better filters

Biznology

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times.

Expert Interview Series: Matt Greener Of App Data Room About the Importance of Up-To-Date Information for Salespeople

Reachforce

Up-to-date information is important for salespeople for a wide variety of reasons, including the […]. A mobile sales app is good for so much more than just being a virtual shopping cart or receipt.

Digital transformation failure recipes: the content and process integration deficit

i-Scoop

Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation.

Information in healthcare: EHR requires more than system adoption

i-Scoop

Information and the digitization of paper records and processes are fundamental for digital transformation. In healthcare this is even more true as it is key that accurate information is available when and where it matters.

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Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

Kapost

The post Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy appeared first on Kapost Content Marketing Blog. As our ability to collect data grows, so do the different ways we can measure content marketing strategy performance.

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

At a time when the marketing automation industry is more confusing than ever -- and when 25% of marketing automation buyers are unhappy with their results*-- it''s essential to have solid, detailed information to make a sound decision.

An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions [Free Ebook]

Hubspot

How often do you take a step back from your day-to-day job to ask "why?". It's so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you might ask yourself, "Why am I drawn to cars that emphasize safety features?"

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

BaseOne

What information do B2B buyers want from you? Not only do they begin the buying process from a position of considerable knowledge, they also spend significant time acquiring the additional information they need to make the best possible choice. So the challenge for marketers is to provide them with that information in the smartest, most convenient (and most cost-effective) way possible.

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Intelligent data and information: Big Data and content in action

i-Scoop

Big Data essentially means all data. And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond.