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  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Branding Demand Generation Media advertising branding IDG information week lead generation media techtarget
  • I-SCOOP  |  FRIDAY, JUNE 27, 2014
    [Information] Intelligent content and information: knowledge to engage
    Intelligent information management (IIM) was traditionally defined as “a set of processes and underlying technology solutions that enables organizations to understand, organize and manage all types of data” The keywords: processes, technology, data, management and understanding.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [Information] Modeling B2B video content on micro-learning
    The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. It was bound to transform every information business—and journalism is an information business—utterly.
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2017
    [Information] New Year’s resolutions for digital marketers
    But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Information] 7 Local Business Listing Sites You Should Claim Now
    But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. In this case, you’ll need to prove it’s your business before you can change any information. ” Then, update your business contact information including address, phone number, and URL.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Information] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Now you can, at Social Media Informer , a social media content hub launched today. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Data Security: Spotting a scam before disaster
    million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. Data shows the average consolidated total cost of a data breach grew from $3.8
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. Email Media Research CIO IDG Connect information week IT Business Edge madison logic netline Network World publisher QuinStreet registration Spam TechRepublic techtarget Ziff Davis Enterprise
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Information] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Information] Is there such a thing as “too much data”?
    Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. Collating data you’ve gathered can become a huge task, and finding the relevant information becomes more important when you have a goal in mind. More information does not necessarily bring us closer to our goal.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Information] 7 key roles in digital marketing
    This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?”
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Information] How to use customer data to develop marketing insights
    In fact, small businesses can and should collect valuable customer information, just like big businesses. As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Personal anticipated information need
    Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Information] How to simultaneously attract new prospects and retain loyal customers
    Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Information] Increasing customer engagement with videos just got easier
    A similar approach to increasing engagement is to make the key information in your videos easier to find. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Managing information summary
    This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. There are three primary elements of information which answer the questions: What is needed? ? The three principles of managing information. Information is only relevant, and therefore needed, if it is used to make a decision. Information is only required when decisions have to be made. When asking for information ?
  • MODERN MARKETING  |  FRIDAY, MAY 10, 2013
    [Information] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category. Click here for more information about the CODiE Awards.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Information] Content marketing data: It’s not geeky and it’s not boring
    But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering. Because you haven’t found a way to turn the data into information and the information into insights.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy and Big6
    Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem?
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Information] Read this article before you start a social media program
    Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.
  • I-SCOOP  |  SATURDAY, DECEMBER 26, 2015
    [Information] The digital workplace in action: collaboration, information and knowledge workers
    One of the keynote speakers was Filip Callewaert, information manager at the Port of Antwerp Authority. In 2015 some friends organized a first event for CDOs in Belgium. Filip is a passionate and busy bee. Also in 2015, he was a speaker at the annual AIIM Conference in the US where he presented the very […]. Interviews Adaptive Case Management case management digital mindshift digital workplace ECM Filip Callewaert
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Google Analytics provides a wealth of information to help with SEO efforts, such as which keywords and referral sites are driving the most traffic and which landing pages draw the most search traffic.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, AUGUST 1, 2008
    [Information] Networked Information Mindmap
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Information] DIY: 5 Free Tools for Creating Killer Infographics
    Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. Thankfully, with the recent rise of infographics (information graphics), what used to require an avalanche of stats or analyses to dissect, can now be interpreted and relayed into an easy-to-read, fun, and visually appealing schematic – an excellent content marketing concept!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Information] Now is the time to fix your LinkedIn profile—here’s why
    Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Information] 5 tips to help you make business decisions that get results
    Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Information] Why account-based marketing is a game changer for Japan
    I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. I predict that we will overcome these problems, and be able to share with you some useful methods for managing customer information. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Information] 6 assumptions push marketing gets wrong
    Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 50 Facts about online consumer behavior not to ignore
    96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE 60% of consumers prefer to share their information about the products with others online. 32% said they had changed their mind about purchasing in-store based on information found online while shopping.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Possibly the most critical element of website design, this is the “map” of your site: what information will be included, where, and how different areas of information be connected.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Five habits of highly-effective entrepreneurs
    It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.”
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. blog directories blog post frequency blog SEO Hootsuite how to get more blog traffic how to get more traffic to your blog RSS syndication sites social media informer Social Media Today TwitterEvery blogger wants more traffic. How to get it?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo Retooling Your Marketing for Exponential Growth & Profitability.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Information] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 7, 2017
    [Information] 6 types of content your readers hate
    Even if you have shocking information to impart, let the content speak for itself. If you can’t take the time to spell out words, how can your readers trust you to deliver quality information? When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Information] What is business video content marketing and how to get started
    Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. While sales teams are busy making follow-up calls and “sending information” to get these leads to understand the value and benefits they will receive, but prospects are busy and can’t stop for a minute to read your nicely designed brochure, sales sheet, white paper or case study.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. If you start looking at everything, you’ll end up spending a lot of time filtering the important information from the irrelevant information. Determine and use the best sources of information.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us. Photo credit: Christopher S.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceThere’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Paul Dunay makes the case for one in this post, and Scott Brinker has been beating the drum for this for some time.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Information] Online Engagement is about the trip not the car
    ” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagement
  • BIZNOLOGY  |  THURSDAY, JUNE 29, 2017
    [Information] Ten tips for customer reactivation
    Use data appending to gather more information about the customer. Prepopulate the webform with the customer’s information. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives.
  • BIZNOLOGY  |  THURSDAY, JUNE 8, 2017
    [Information] On the limited value of branded content
    They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Brands that lead with unbranded information build content marketing experiences that work. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Information] Informal learning & web 2.0: the mash-up
    Informal Learning Blog. Informal learning & web 2.0: In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 Site Map Informal Blog â?¼ ← Flipped to YouTube. the mash-up. June 30th, 2008 | informl2. at Learning Technologies 2008 in London. This is my first mash-up of conference presentations. I encourage you to steal the concept: life’s too short for linear video. Boil it down to essence.
  • BIZNOLOGY  |  FRIDAY, MARCH 24, 2017
    [Information] Meet the king, the queen, and the crown jewels: content, customer experience, and data
    Data offers you insights into precisely what Andrea needs, as well as providing you information about how well your content answers her questions and provides a great experience throughout her journey. Just as you can’t drive a car when you can’t see where you’re going, you can’t grow your business without the right insights and information. Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Information] Interesting content marketing trends to watch for in 2017
    Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The information processing view of humanity
    « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. All of which brings me to what is I suppose a fairly obvious insight - that humans are more than ever information processing animals, with our evolutionary success dominated by how effective we are at this. About Ross Dawson.
  • BIZNOLOGY  |  FRIDAY, MARCH 3, 2017
    [Information] Video for account-based marketing
    Almost certainly, there’s no video that presents the information this customer wants in the order he or she would like to get it. Given a wealth of customer information (and a bigger budget) you could build a landing page tailored to this customer persona and equip it with a chatbot. Account-based marketing is about extending and expanding your business with your best customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Tips For Dealing With Information Overload
    Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Taking on the information overflow means doing so in approachable chunks. It is overwhelming the amount of information that gets thrust at you every day all day, especially in the daily news business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Information Work: Numbers and Solving Problems
    Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. To become qualified for information. Allen Klinger, © 12/05/2007. Division of space and other issues of great importance in previous eras puzzle most people today. Indeed puzzles pose difficulties. It is easy to become blocked - unable to reason. The idea of this material is to organize a series of puzzling items to support learning activity. (To
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Information] 5 ways to use graphics to illustrate a complex idea
    Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Information] Tips for pulling off a successful business event
    Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Information] How a smarter website can improve your marketing effectiveness, Part III
    Those calls to action can be information requests, question submissions, white paper downloads, etc. Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Information] How to use Instagram marketing to get new leads for your business
    These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. It just takes one great image or video to capture a person’s attention and convince them to follow your brand and willingly give their information through future messaging. Your comments should be informative and raise awareness about your brand’s latest offerings or upcoming events.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Information] Security Never Takes a Holiday
    data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Does purchasing a safe car make you a safe driver?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. data quality customer data platforms enterprise marketing management dmp customer data warehouse marketing database customer data management big data customer information
  • BIZNOLOGY  |  MONDAY, APRIL 10, 2017
    [Information] Make chatbot-ready videos for account-based marketing
    Viewers looking for specific information can be directed to the appropriate chapter. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot. Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea.
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Information] How your enterprise social platform enables the information marketplace
    To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Yes, that’s right: your social platform is not “Facebook for the Enterprise”, but it’s rather the enabler of an efficient internal information marketplace. Photo credit: Wikipedia.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2017
    [Information] Branded content just another shade of fake news?
    A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Remember blogging for business? Better still blogging by brands? It created a limited, but specialized and highly-engaged inbound market where relationships were built based on trust and shared interest.
  • BIZNOLOGY  |  MONDAY, OCTOBER 17, 2016
    [Information] Shopping cart optimization tips
    This does not instill confidence in your buyer if, all of the sudden, the page that asks for their payment details and personal information looks different than the rest of the site. Logos that are easily recognizable and trusted symbols are better than text information. Keep your selling message short, if anything at all, and just use language explaining what information you need from buyers.
  • I-SCOOP  |  TUESDAY, AUGUST 16, 2016
    [Information] The undervalued enabler and accelerator of digital transformation: security
    Cybersecurity Digital business Digital transformation Research 2016 Global 1000 outlook Accenture BT CGI Chief Information Security Officer CISO compliance cybersecurity transformation Dell Dimensional Research KPMG transformationJust as digital technologies and societal/business evolutions are transforming the ways we organize activities such as marketing and customer service, other important business activities are rapidly changing as well. This is also the case for cybersecurity.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. Purchasing Contacts Some publishers now allow marketers to purchase contacts, similar to a list purchase, based on the type of information people have downloaded.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • BIZNOLOGY  |  FRIDAY, JUNE 16, 2017
    [Information] Why walking meetings can be wonderful at work
    Next thing you know, you might be the big Silicon Valley mogul that serves as another example when researching information about walking meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings, then you should take note because this novel concept can really be the future of having efficient meetings where the ideas flow as you walk and talk.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Information] 8 commonly overlooked ways to make social media work for you
    You also need to give enough information so that readers know what they are going to discover. Instead, focus on providing tips or information your shoppers appreciate and sparsely mix in your goods and services to attract more customers and long-term viewership. ” When deciding what to post, do you best to share new information or a new twist on something old. Are you getting the most out of social media?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Information] Social media strategy leaders: Lisa Marcyes
    With 55% of B2B buyers doing their research by using social networks, social channels provide a real-time platform where buyers can share information, research products, and make informed decisions when it comes to their purchasing decisions.). I make an effort not be too pushy or “sales-y,” but instead take an informative approach. Welcome, Lisa ! Could you please describe your professional background?
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. We base every decision we make on information that we can find or is provided to us. Is it always easy to get the right information, at the right time, in the right format? Companies like Cisco realize the importance of making anytime access to information and applications easy for its huge and globally dispersed workforce.
  • AMBAL'S AMUSINGS  |  THURSDAY, MARCH 11, 2010
    [Information] How to enhance information absorption for your white paper?
    Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.
  • BIZNOLOGY  |  THURSDAY, APRIL 13, 2017
    [Information] How to choose the best cloud-based LMS software
    Those will help you keep your courses and all the information regarding you and your learners private and secure. The main idea behind eLearning is to provide your learners with the convenience of acquiring information at their own pace. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.
  • AMBAL'S AMUSINGS  |  MONDAY, FEBRUARY 8, 2010
    [Information] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. The more alternatives buyers have for information – the more our messages must be spot on to capture their attention, quickly and credibly. We asked Rebel Brown "What are key marketing trends and predictions for 2010?
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation.   By providing the qualitative overlay to the analytical, organizations can be informed on strategies and paths to innovation that can be difficult to roadmap just on an analytical approach only. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.
  • TONY ZAMBITO  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation.   By providing the qualitative overlay to the analytical, organizations can be informed on strategies and paths to innovation that can be difficult to roadmap just on an analytical approach only. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.
  • BIZNOLOGY  |  MONDAY, MAY 22, 2017
    [Information] Are you ready for GDPR, Europe’s upcoming data privacy requirements?
    The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. In the course of business with a new customer—for example, in your contract—you need to gather their agreement as to how you will use their information. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Information] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Are clients trusted partners who have access to information and engage with your organization? We live in more global, fast paced, information rich era. Photo credit: Wikipedia.
  • I-SCOOP  |  TUESDAY, FEBRUARY 7, 2017
    [Information] Are consumers, including younger ones, preparing to fight for their privacy?
    Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustWhat if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Information] 5 reasons B2B firms should invest in social media
    Similarly, it pays to know what your competitors are up to and where else can you find such an extensive collection of the latest information on new hires, new clients and new products. Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 29, 2017
    [Information] Simple steps to website marketing success
    Your prospects don’t care how clever or hip you are; they just want to find the information they’re after quickly and painlessly. Your visitors want information and you want…what, exactly? Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Information] Information isn’t power anymore
    It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone. Information isn’t power if everyone has the information.
  • I-SCOOP  |  SATURDAY, NOVEMBER 7, 2015
    [Information] The Internet of Things and the need to tackle IT and OT integration
    Digital business Digital technologies Digital transformation Information management Smart data DX economy Gartner Internet of Things Operational Technology OT utilitiesBack in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments. With the Internet of Things that convergence is happening faster and at a broader scale than before and Gartner’s words become more actual than ever.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 5, 2017
    [Information] To get the best prospecting data, use a broker
    The more information you can provide about your campaign goals, your market, your products, your offer, your past results—the better the broker can perform. Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker.
  • BIZNOLOGY  |  MONDAY, MAY 8, 2017
    [Information] Do you need different kinds of video for sales enablement?
    Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video is mostly geared to marketing content that is essentially promotional. I don’t think this approach works as well when it comes to video content for sales enablement.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Information] Everything you need to know about user guides and manuals
    When needed, subtasks can be broken down into smaller pieces of information called chunks. Use italics and bold for separating different information and underline what needs to be stressed. Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience.
  • BIZNOLOGY  |  WEDNESDAY, MAY 3, 2017
    [Information] 4 tips to improve your YouTube channel
    This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Use your video content to usher your audience to your website to get more information. An intro video is the place to inform your audience and let them know what type of content you’ll publish and how often.
  • BIZNOLOGY  |  MONDAY, OCTOBER 6, 2014
    [Information] How do you test your website’s names?
    That makes sense to me, and it reminded me of how important the same principle is for website information architecture. These words are short and scannable, but not very informative. So, when designing your site’s information architecture, don’t settle for the words that insiders think are the ones that best describe their choices. Ask them–what kind of information would you expect to see after you clicked this name?
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Customer-self service: the assisted and contextual reality
    Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-serviceThis post is a sligthly modified version of a post originally published on InformationDynamix. Providing good customer self-service possibilities is a must.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy in the Workplace - Special Libraries Association
    > Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. Information overload. Information fatigue syndrome. Information. Information.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Internet resources on information overload and productivity | ManagingIO
    Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload. Blog about RSS, webfeeds and information overload. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. ManagingIO.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Information] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] A Behavioral Model of Information Seeking on the Web
    A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. Section 2 outlines two recent conceptual models of information seeking on the Web.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 6, 2017
    [Information] Martech Vendors Can't Avoid Ad Audience Battles
    That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information. ad measurement adtech brand safety fake news martech personally identifiable information privacy programmatic advertisingIt’s been said that sports are soap operas for men. You can see business news the same way: a drama with heroes, villains, intertwining story lines, and endless plot twists.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Toward An Integrated Model of Information Seeking and Searching
    INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. Information Seeking and Searching.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Information] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. Inquiries don’t usually come with much information about them, and require qualification to uncover details about their likelihood to buy. While a lead can be derived from an inquiry, the difference here is that we have enough information about a lead to determine whether we’d like them to become a customer.
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