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  • BIZNOLOGY  |  FRIDAY, DECEMBER 8, 2017
    [Information] 3 reasons to avoid Accelerated Mobile Pages (AMPs)
    You might consider AMP for informational blogs, wikis, or other static help documentation. In the simplest possible terms, tracking users through their information journeys is about matching their cookies to your pixels. At the time, IBM had a very strict interpretation of what constitutes personally identifiable information (PII). I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs).
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Information] The Attention Web: What B2B Marketers Need to Know
    In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent.
  • MODERN MARKETING  |  SUNDAY, APRIL 20, 2014
    [Information] 4 Must Dos For Sales and Marketing Pros
    What customers really care about is information and insight about their business, not what the supplier is peddling. It’s our job to feed that information back into Marketing so they can craft the messaging and materials to support that insight. Sales & Marketing Alignment challenger sale customer engagement customer information marketing and sales BFF modern marketing modern selling sales and marketing alignment sales best practices sales enablement selling tips
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 3, 2012
    [Information] B2B Lead Generation vs B2B Advertising: What You Need to Know
    In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Branding Demand Generation Media advertising branding IDG information week lead generation media techtarget
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Information] How storytelling can shape the corporate brand and culture
    Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. With so much information and multi-tasking surrounding us, it has become a challenge to restore simplicity, clarity and focus in our communications. They discovered that the brain does not process information in “files” (e.g.,
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Information] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Now you can, at Social Media Informer , a social media content hub launched today. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 28, 2015
    [Information] See How We Power You to Work, Informed
    We’re strong believers in the power of market int […]. Market Intelligence insideview video market intelligence Social Selling
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Information] Adam Tinworth: Journalism in a Period of Continuous Change
    His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. It was bound to transform every information business—and journalism is an information business—utterly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Personal anticipated information need
    Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JULY 21, 2008
    [Information] Managing information summary
    This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. There are three primary elements of information which answer the questions: What is needed? ? The three principles of managing information. Information is only relevant, and therefore needed, if it is used to make a decision. Information is only required when decisions have to be made. When asking for information ?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 3, 2015
    [Information] destinationCRM: “Make Sure Your CRM is Well Informed”
    Most companies can’t trust their prospect data. T […]. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrm
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Information] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Background: Included Publishers The 10 publishers included were CIO, IDG Connect, Information Week, IT Business Edge (ITBE), Madison Logic, Netline, Network World, TechRepublic, TechTarget and Ziff Davis Enterprise. Email Media Research CIO IDG Connect information week IT Business Edge madison logic netline Network World publisher QuinStreet registration Spam TechRepublic techtarget Ziff Davis Enterprise
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Information Literacy and Big6
    Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem?
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Information] How to use customer data to develop marketing insights
    In fact, small businesses can and should collect valuable customer information, just like big businesses. As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.
  • MODERN MARKETING  |  FRIDAY, MAY 10, 2013
    [Information] Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
    by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category. Click here for more information about the CODiE Awards.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, AUGUST 1, 2008
    [Information] Networked Information Mindmap
  • BIZNOLOGY  |  FRIDAY, DECEMBER 16, 2016
    [Information] Content marketing data: It’s not geeky and it’s not boring
    But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering. Because you haven’t found a way to turn the data into information and the information into insights.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [Information] Modeling B2B video content on micro-learning
    The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 7, 2017
    [Information] 6 types of content your readers hate
    Even if you have shocking information to impart, let the content speak for itself. If you can’t take the time to spell out words, how can your readers trust you to deliver quality information? When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • BIZNOLOGY  |  FRIDAY, AUGUST 18, 2017
    [Information] B2B marketing lessons from Michael Brenner
    If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Brenner offered the example of the consulting giant Capgemini , which moved away from a marketing program featuring a famous golfer to an informative web portal Content Loop , which attracted a million visitors, drove $1 million in sales, and cost.1%
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2017
    [Information] New Year’s resolutions for digital marketers
    But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 30, 2016
    [Information] Data Security: Spotting a scam before disaster
    million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data breach, no matter how large or small, you lose money and customer trust. Data shows the average consolidated total cost of a data breach grew from $3.8
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Information] Read this article before you start a social media program
    Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Information] Six Ways to Search-Optimize a Blog
    Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Google Analytics provides a wealth of information to help with SEO efforts, such as which keywords and referral sites are driving the most traffic and which landing pages draw the most search traffic.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Information] Is there such a thing as “too much data”?
    Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. Collating data you’ve gathered can become a huge task, and finding the relevant information becomes more important when you have a goal in mind. More information does not necessarily bring us closer to our goal.
  • BIZNOLOGY  |  THURSDAY, JUNE 29, 2017
    [Information] Ten tips for customer reactivation
    Use data appending to gather more information about the customer. Prepopulate the webform with the customer’s information. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Information] 7 key roles in digital marketing
    This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?”
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Information] How to simultaneously attract new prospects and retain loyal customers
    Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Information] 6 assumptions push marketing gets wrong
    Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. The best ones feature experts who aren’t writing to spin the corporate line but rather, to give valuable information. I recently gave a keynote address to the Content Strategy Applied conference in London.
  • BIZNOLOGY  |  MONDAY, OCTOBER 3, 2016
    [Information] Increasing customer engagement with videos just got easier
    A similar approach to increasing engagement is to make the key information in your videos easier to find. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Information] The 4 Critical Elements of an Effective Business Website
    That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Information Architecture. Possibly the most critical element of website design, this is the “map” of your site: what information will be included, where, and how different areas of information be connected.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Why you should consider centralizing your search keyword lists
    When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 29, 2017
    [Information] How to triple your digital marketing results
    In fact, in B2B, the most powerful offer is authoritative, educational information, packaged up in a report, a case study, a chart, a video—something that answers a question or solves a business problem. No more bland “More Information” buttons. Use the landing page to resell the offer, and capture the prospect’s information. What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Information] Five habits of highly-effective entrepreneurs
    It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.”
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Information] How to Get More Blog Traffic – Real World Data
    Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. blog directories blog post frequency blog SEO Hootsuite how to get more blog traffic how to get more traffic to your blog RSS syndication sites social media informer Social Media Today TwitterEvery blogger wants more traffic. How to get it?
  • BIZNOLOGY  |  FRIDAY, JUNE 16, 2017
    [Information] Why walking meetings can be wonderful at work
    Next thing you know, you might be the big Silicon Valley mogul that serves as another example when researching information about walking meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings, then you should take note because this novel concept can really be the future of having efficient meetings where the ideas flow as you walk and talk.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Information] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Information—and the advantage—was on your side. W e can show you ways to capitalize on this information overabundance and your customers’ hunger for knowledge/help. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo Retooling Your Marketing for Exponential Growth & Profitability.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Information] Now is the time to fix your LinkedIn profile—here’s why
    Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [Information] Why account-based marketing is a game changer for Japan
    I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. I predict that we will overcome these problems, and be able to share with you some useful methods for managing customer information. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Information] 5 tips to help you make business decisions that get results
    Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 27, 2017
    [Information] Six powerful B2B marketing tactics you may be missing
    But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. There are so many great new techniques in B2B marketing today, it’s hard to keep up.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Information] Informal learning & web 2.0: the mash-up
    Informal Learning Blog. Informal learning & web 2.0: In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 Site Map Informal Blog â?¼ ← Flipped to YouTube. the mash-up. June 30th, 2008 | informl2. at Learning Technologies 2008 in London. This is my first mash-up of conference presentations. I encourage you to steal the concept: life’s too short for linear video. Boil it down to essence.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Information] Survey: 40 Percent of Customers Prefer Informational Marketing Emails
    However, 40 percent said they prefer marketing emails to be less promotional and more informational. As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 26, 2012
    [Information] Pre-call Research Best Practices
    In most cases, a superfluity of information is available on every prospective lead. Sifting through all this information can waste a lot of time and effort. Start with a list of the information you need to know, and look specifically for that information. If you start looking at everything, you’ll end up spending a lot of time filtering the important information from the irrelevant information. Determine and use the best sources of information.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Information] Influencers: the key to content marketing
    These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. “Our customers and prospects were hungry for more information about our product roadmap,” Steve said in a recent interview.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 17, 2014
    [Information] Got 60 seconds? See how InsideView helps inform Sales and Marketing!
    At InsideView, we’re all about saving you time. T […
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Information] What is business video content marketing and how to get started
    Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. While sales teams are busy making follow-up calls and “sending information” to get these leads to understand the value and benefits they will receive, but prospects are busy and can’t stop for a minute to read your nicely designed brochure, sales sheet, white paper or case study.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Information] 50 Facts about online consumer behavior not to ignore
    96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE 60% of consumers prefer to share their information about the products with others online. 32% said they had changed their mind about purchasing in-store based on information found online while shopping.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] The information processing view of humanity
    « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. All of which brings me to what is I suppose a fairly obvious insight - that humans are more than ever information processing animals, with our evolutionary success dominated by how effective we are at this. About Ross Dawson.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Information] Tips For Dealing With Information Overload
    Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Taking on the information overflow means doing so in approachable chunks. It is overwhelming the amount of information that gets thrust at you every day all day, especially in the daily news business.
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Information] We need a chief marketing analytics officer
    Latest Post Marketing Metrics and Analytics B2B marketing Business Chief information officer Chief technology officer marketing Marketing Analytics Marketing and Advertising Marketing Automation Paul Dunay Scott Brinker Software as a serviceThere’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Paul Dunay makes the case for one in this post, and Scott Brinker has been beating the drum for this for some time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Information] Information Work: Numbers and Solving Problems
    Information Work: Numbers and Solving Problems. Information Work: Numbers and Solving Problems. To become qualified for information. Allen Klinger, © 12/05/2007. Division of space and other issues of great importance in previous eras puzzle most people today. Indeed puzzles pose difficulties. It is easy to become blocked - unable to reason. The idea of this material is to organize a series of puzzling items to support learning activity. (To
  • BIZNOLOGY  |  THURSDAY, JUNE 8, 2017
    [Information] On the limited value of branded content
    They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Brands that lead with unbranded information build content marketing experiences that work. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.
  • ENGAGIO  |  MONDAY, SEPTEMBER 11, 2017
    [Information] Nailing Down Target Account Selection: How Chorus.ai Informs Their ABM Strategy
    The next step was to find the key people at those accounts and their contact information. Having up-to-date information about who works where and how to contact them makes your sales and marketing teams that much more efficient and effective. She could now look at a target company in Salesforce and get a holistic view of all the relevant individuals to market to; their key contact information included business email, phone lines, and social media handles.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Information] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us. Photo credit: Christopher S.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Information] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Information] Tactical video for technology sales and marketing
    You can increase the credibility of a straight testimonial by providing additional information about the customer’s application. All would benefit from clickable enticing chapter headings that summarize topics covered and allow the viewer instant access to information she cares about. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 24, 2015
    [Information] Online Engagement is about the trip not the car
    ” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagement
  • CHRIS KOCH  |  TUESDAY, OCTOBER 12, 2010
    [Information] Should we stop marketing to the CIO?
    Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Information] Interesting content marketing trends to watch for in 2017
    Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising.
  • NAVIGATE THE CHANNEL  |  TUESDAY, DECEMBER 19, 2017
    [Information] 5 Best Practices for Choosing the Right Trade Show Technologies
    Be sure your displays and exhibits have a social networking component that helps attendees share trade show news and information with their contacts. Big data Customer Customer Journey Customer Service Customers Marketing Technology Trade Shows Wearable technology Big data information technology Customer experience model Information technology architect Trade show industry trends Trade show marketing plan Trade show technologies Wearables technology
  • BIZNOLOGY  |  FRIDAY, MARCH 24, 2017
    [Information] Meet the king, the queen, and the crown jewels: content, customer experience, and data
    Data offers you insights into precisely what Andrea needs, as well as providing you information about how well your content answers her questions and provides a great experience throughout her journey. Just as you can’t drive a car when you can’t see where you’re going, you can’t grow your business without the right insights and information. Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits?
  • BIZNOLOGY  |  WEDNESDAY, JULY 12, 2017
    [Information] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    The people who said “yes” to a call were just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale.
  • BIZNOLOGY  |  FRIDAY, MARCH 3, 2017
    [Information] Video for account-based marketing
    Almost certainly, there’s no video that presents the information this customer wants in the order he or she would like to get it. Given a wealth of customer information (and a bigger budget) you could build a landing page tailored to this customer persona and equip it with a chatbot. Account-based marketing is about extending and expanding your business with your best customers.
  • I-SCOOP  |  TUESDAY, AUGUST 16, 2016
    [Information] The undervalued enabler and accelerator of digital transformation: security
    Cybersecurity Digital business Digital transformation Research 2016 Global 1000 outlook Accenture BT CGI Chief Information Security Officer CISO compliance cybersecurity transformation Dell Dimensional Research KPMG transformationJust as digital technologies and societal/business evolutions are transforming the ways we organize activities such as marketing and customer service, other important business activities are rapidly changing as well. This is also the case for cybersecurity.
  • I-SCOOP  |  TUESDAY, FEBRUARY 7, 2017
    [Information] Are consumers, including younger ones, preparing to fight for their privacy?
    Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustWhat if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy.
  • DISCOVERORG  |  THURSDAY, OCTOBER 26, 2017
    [Information] Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach
    Having such sensitive information in the hands of hackers is a terrifying thought, but what makes it worse is that it could have easily been prevented. With the right information in-hand, savvy sales pros and marketers might have seen it coming. But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. Each Scoop contains an important piece of information, including: Decision-maker moves. Information security, and more.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Information] Tips for pulling off a successful business event
    Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing. Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Information] How to use Instagram marketing to get new leads for your business
    These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. It just takes one great image or video to capture a person’s attention and convince them to follow your brand and willingly give their information through future messaging. Your comments should be informative and raise awareness about your brand’s latest offerings or upcoming events.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Information] How a smarter website can improve your marketing effectiveness, Part III
    Those calls to action can be information requests, question submissions, white paper downloads, etc. Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 13, 2017
    [Information] 10 of LinkedIn’s welcome new features
    Choose which education information you want to appear first or the order of currently-held positions too. In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.
  • BIZNOLOGY  |  MONDAY, AUGUST 7, 2017
    [Information] New exponential publishing drives business growth and revenues
    Instead, this new 21st-century publishing platform returns publishing to its position as society’s main delivery system for choices, information, and enlightenment. Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Linear growth companies fall behind.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Information] When Behavioral Tracking Gets Creepy
    This technology crosses the line from helpful to creepy when these online behavior elements can be traced to you as an individual, and then supplemented with other online databases and information sources. It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Information] 5 ways to use graphics to illustrate a complex idea
    Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 30, 2017
    [Information] 5 blog post ideas that take less than two hours to write
    But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. However, the transcript from a fast, 15-minute interview would be 1,500 words or more of tasty, informative content. Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar.
  • I-SCOOP  |  SATURDAY, NOVEMBER 7, 2015
    [Information] The Internet of Things and the need to tackle IT and OT integration
    Digital business Digital technologies Digital transformation Information management Smart data DX economy Gartner Internet of Things Operational Technology OT utilitiesBack in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments. With the Internet of Things that convergence is happening faster and at a broader scale than before and Gartner’s words become more actual than ever.
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Information] Security Never Takes a Holiday
    data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Does purchasing a safe car make you a safe driver?
  • I-SCOOP  |  TUESDAY, SEPTEMBER 15, 2015
    [Information] Customer-self service: the assisted and contextual reality
    Contact center Customer engagement Customer service Research artificial intelligence contact center agent customer experience management information management omni-channel omni-touchpoint self-serviceThis post is a sligthly modified version of a post originally published on InformationDynamix. Providing good customer self-service possibilities is a must.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [Information] How Data is Democratizing Growth and Driving Disruption
    Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Despite today’s wide availability of data and intelligence, many companies still cite “lack of high-quality account and contact data, information, and intelligence” as a top inhibitor to growth. Launching and growing a business has never been easy, but it used to be a lot harder.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 9, 2017
    [Information] 2 applications of marketing AI
    The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack. Perhaps we can be excused for this omission.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 16, 2017
    [Information] How to turn your business blog into a publisher
    However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. The consumer can find information as well as products or services in the same place. This information can help shoppers remember your brand in the future. The answers to these questions can inform the future publishing strategy for your business.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 19, 2013
    [Information] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. data quality customer data platforms enterprise marketing management dmp customer data warehouse marketing database customer data management big data customer information
  • BIZNOLOGY  |  MONDAY, APRIL 10, 2017
    [Information] Make chatbot-ready videos for account-based marketing
    Viewers looking for specific information can be directed to the appropriate chapter. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot. Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea.
  • AMBAL'S AMUSINGS  |  THURSDAY, MARCH 11, 2010
    [Information] How to enhance information absorption for your white paper?
    Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.
  • AMBAL'S AMUSINGS  |  MONDAY, FEBRUARY 8, 2010
    [Information] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. The more alternatives buyers have for information – the more our messages must be spot on to capture their attention, quickly and credibly. We asked Rebel Brown "What are key marketing trends and predictions for 2010?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 5, 2017
    [Information] To get the best prospecting data, use a broker
    The more information you can provide about your campaign goals, your market, your products, your offer, your past results—the better the broker can perform. Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 24, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation.   By providing the qualitative overlay to the analytical, organizations can be informed on strategies and paths to innovation that can be difficult to roadmap just on an analytical approach only. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.
  • TONY ZAMBITO  |  MONDAY, MARCH 1, 2010
    [Information] Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation
       Buyer Personas Inform Strategy and Innovation. serves the purpose of informing senior leaders on strategy and innovation.   By providing the qualitative overlay to the analytical, organizations can be informed on strategies and paths to innovation that can be difficult to roadmap just on an analytical approach only. In conclusion of the Buyer 2.0 series , what must be examined is the glue that binds the previous tenets that have been reviewed.
  • BIZNOLOGY  |  WEDNESDAY, MAY 3, 2017
    [Information] 4 tips to improve your YouTube channel
    This makes it important to select keywords that are relevant to people who want to find new information. Another goal of your YouTube video is to send fully interested prospects to your website to get more information about what you offer. Use your video content to usher your audience to your website to get more information. An intro video is the place to inform your audience and let them know what type of content you’ll publish and how often.
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Information] How your enterprise social platform enables the information marketplace
    To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. Yes, that’s right: your social platform is not “Facebook for the Enterprise”, but it’s rather the enabler of an efficient internal information marketplace. Photo credit: Wikipedia.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Information] Content Syndication Options for B2B Lead Generation
    Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. Purchasing Contacts Some publishers now allow marketers to purchase contacts, similar to a list purchase, based on the type of information people have downloaded.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Information] Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)
    Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.
  • LEADERSHIP  |  MONDAY, OCTOBER 28, 2013
    [Information] Have You Ever Told Yourself, “Stop Wasting My Time”?
    Facilitate transparency and easy access to information. We live in the information age—the age of transparency. We base every decision we make on information that we can find or is provided to us. Is it always easy to get the right information, at the right time, in the right format? Companies like Cisco realize the importance of making anytime access to information and applications easy for its huge and globally dispersed workforce.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2017
    [Information] Branded content just another shade of fake news?
    A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Remember blogging for business? Better still blogging by brands? It created a limited, but specialized and highly-engaged inbound market where relationships were built based on trust and shared interest.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 8, 2012
    [Information] Shareaholic Becomes a (Top Notch) Content Curator
    With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic.
  • BIZNOLOGY  |  THURSDAY, APRIL 13, 2017
    [Information] How to choose the best cloud-based LMS software
    Those will help you keep your courses and all the information regarding you and your learners private and secure. The main idea behind eLearning is to provide your learners with the convenience of acquiring information at their own pace. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 7, 2017
    [Information] 8 things you can do to significantly improve your SEO
    A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. The proper use of header tags will break up the content you’re sharing into sections that make it easier to read your information. What do you think of when you hear the term SEO?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 30, 2017
    [Information] How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
    The world that we operate in–selling or buying–it’s a world of “more”: more information, more options, and frankly, just more people involved in a purchase decision. However, if sales teams respond to all their customer’s demands and requests for more, when the customer is already suffering from information overload, this only makes things worse. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles.
  • WONDERING OUT LOUD  |  WEDNESDAY, JANUARY 13, 2010
    [Information] Information isn’t power anymore
    It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone. Information isn’t power if everyone has the information.
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