Webbiquity

DECEMBER 20, 2022

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Over to You.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

SocialPilot

JANUARY 21, 2024

When a brand collaborates with an influencer whose audience aligns with the brand’s target demographic, the brand gets introduced to a larger and more relevant audience who probably wouldn’t know about the brand before. What’s even more exciting is that the majority of those engaging with the post were our ideal target audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Act-On

DECEMBER 9, 2023

Additionally, some program assets were outdated and needed refreshing to stay valuable to the target audience. Also consider: Who are we trying to target ? You don’t necessarily need programs for every persona type and industry. Decent results , but not fantastic. How are they finding us? What do they need from us?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. These niche solutions often offer specialized features and functionalities that address the unique requirements of their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. With their expertise and experience, they can amplify the visibility of your clinic and help you reach your target audience effectively. They specialize in PPC advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics. The good: The biggest upside is relevance.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Location When choosing an advertising agency, you should deliberate on its geographical location and relevance to your target market.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The other methods, like contextual targeting, are beginning to fall by the wayside as advertisers continually seek the same returns provided by cookies.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

SmartBrief - Marketing

FEBRUARY 26, 2024

As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Prioritizing target audiences also is a critical step in the planning phase. Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Industry experts are already speculating about potential repercussions. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Leading U.S. Early response. Get MarTech!

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Top Rank Marketing

NOVEMBER 6, 2023

In B2B marketing, market segmentation is the process of separating your target audience into groups with common characteristics. That’s why it’s crucial to gather comprehensive and accurate information about your target audience. A diverse range of sources can help you gather more data and cross-verify the data you already have.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly writing about trending topics forces you to stay up-to-date with the latest developments in your industry.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. To engage effectively with your target audience, it’s crucial to provide valuable, informative, and engaging content.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Navigate the Channel

AUGUST 7, 2023

These small, wireless devices transmit signals via Bluetooth Low Energy (BLE) to nearby smartphones, enabling businesses to send targeted messages, promotions, and information in real-time. When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. An early engager that matches your target ICP could go on to be a high value customer, given the right nurture program and lead follow-up strategy.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Indirect competitors target the same market or customer segment, but offer a different product or service.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Martech

FEBRUARY 27, 2024

Understand your target audience Identifying influencers who share your brand’s target audience is crucial. By targeting influencers whose followers mirror your audience, you can ensure that your marketing efforts reach the most relevant and receptive viewers.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. figure, showcasing the immense growth potential within the industry.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! What industry/ies are they in? A buyer persona is essentially your ideal buyer. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! What industry/ies are they in? A buyer persona is essentially your ideal buyer. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Launch Marketing

NOVEMBER 1, 2023

This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. Why ask this? What to look for in an answer?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. So, don’t hesitate to explore appointment setting services and take your business to new heights.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Launch Marketing

NOVEMBER 8, 2023

They convey a range of important characteristics about these individuals. With targeted personas, website traffic can grow by 210% and increase leads by 97%. Qualitative Data: Gather this data from conversations with internal stakeholders and interviews with customers, prospects or other people in the industry.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. Then, you can target the right prospects.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Build personas based on key roles using demographics and industry-specific attributes. And the persona will help shape the content geared to these roles.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

SmartBug Media

JANUARY 26, 2023

Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the research. We’ve all been there. you can even get your whole database’s fax numbers.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It forms the foundation of effective sales and marketing strategies , enabling organizations to target the right audience, engage with decision-makers, and drive meaningful conversations.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Martech

OCTOBER 30, 2023

Find your niche: Identify your target audience and create content that resonates with them. Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience. Instead, focus on creating content that is engaging, relatable, and entertaining.

Campaigns 105

Campaigns Top of Funnel Best Practices Marketing AI 105