nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . These courses listed below provide a step up in your writing career. HubSpot: Content Creation Courses . Long-term Benefits of Taking Free Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. It helps to list out who typically buys your services, product, or software. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. This makes it more likely that they will respond positively to your ad. You can use the Google Keyword Tool to help build your keyword list. To build your keyword list, don't use long-tail keywords like you might for organic campaigns.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Valasys

NOVEMBER 23, 2022

In fact, only 44% of businesses have applied for a Google My Business listing, despite this being one of the absolute first steps in the local SEO optimization checklist. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded. Competitors.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

SEPTEMBER 6, 2019

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 10, 2018

When users search for a product there -- and nearly half of all online product searches begin on Amazon -- they typically expect to see a list of products in the results. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time. Market Dominance Could Take Time.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt? Shift Towards Search Engine Optimization (SEO). Marketing with intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. 2 List featured snippets. You write an article that lists the process as it should be completed. 3 Table featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. In other words, it’s a measure of how much our contact list is growing.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 24, 2017

Export this list as a CSV. Export this list as a CSV. Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. It should update to say “Historical data.”).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. You start your day with a to-do list , then plan your list around different cafes, coffee shops, and workstations, popping from one to the next when you’ve completed a set of tasks. Use positive language and have a positive attitude. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Use this list of 50 business directories to get started! Source: Kelsey Group ) Tweet This Stat! Be a celebrity.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 4, 2016

Check out our list below for tips on how to begin your infographic design journey with a strong foundation of research. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. At the bottom of a Google search engine results page, a list of related popular search terms appears.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. Then check in on them every day.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Identify key competitors. Identify key competitors.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), 90s SEO is not on that list.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Enhancing your product titles and descriptions with this kind of keyword data will help your listings to compete on Google Shopping’s results pages.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

OCTOBER 15, 2015

Day 2: Build out your SEO reading list. HubSpot Marketing Blog. This handy resource from Search Engine Land lists all the factors related to off-page SEO. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). SEO is a constantly evolving phenomenon. Search Engine Land. Search Engine Watch.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." The days of top 10 lists and how-to's are coming to a close. If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

NOVEMBER 4, 2010

This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Determine what your target market cares about in making their purchasing decision and position your eCommerce website as the best solution. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

SEPTEMBER 30, 2010

Make a list of your most important keyword phrases. Issue 3: Are you prepared to interview 300 people in three months to fulfill 100 positions? Connect with HubSpot : I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

OCTOBER 16, 2015

Then narrow that list down to set of terms that have a high-serach volume but aren't too difficult to rank for, and finally use those keywords as the backbone for your blogging and content strategy. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28