Marketri

FEBRUARY 22, 2024

If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Finally, on a more personal note, 2021 was a remarkable year for HubSpot’s platform ecosystem.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Only B2B

MARCH 10, 2022

It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. HubSpot provides a CRM for free. This regard for data may help you drastically improve your inbound lead creation. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

nDash

MAY 10, 2021

Google developed this feature to help users find the best matching words or phrases for their main keyword. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. What does that mean? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate. Create buyer personas.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

JULY 27, 2020

It can improve user experience and help visitors find your website. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. First, start by analyzing which tools and resources you have available to help you with the process.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. 3 Helpful SEO Moves to Get on Topic. The topic clusters model.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. Can SEO help generate leads for my business?

Statistics 94

Statistics SEO POS Lead Scoring 94

nDash

AUGUST 25, 2022

Online content writing courses can help you achieve these goals. Once you understand the realities of content writing, taking an online course can help you navigate your journey. . Taking a course on content writing will help today’s content writers meet tomorrow’s demands and changing landscape. Top Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Keyword research helps you: Determine what topics people are talking about. Use the Right Keywords. Update Old Content.

SEO 87

SEO Tips SERP Content 87

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Frequent blog posts can, in this way, help you build a mutually beneficial relationship with customers.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

DECEMBER 22, 2020

Is your content helping searchers accomplish the task they need to complete? If you run longer tests , you can also learn how a specific keyword's demand fluctuates from month to month, which will help you set more accurate expectations with your SEO team. HubSpot pioneered the buyer's journey in B2B before it was a big thing.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them. But there's a flip side.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MARCH 19, 2020

But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic. You can include short-tail (e.g., "AI")

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? That’s where AI steps in to lend a helping hand. They can even help in your social media marketing efforts. They save you time and help catch those sneaky typos or grammar slip-ups that undermine credibility.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Televerde

DECEMBER 1, 2020

Your SEO should focus on helping visitors and gently nurturing them. SEO can help. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Looking at a menu and only seeing the word “blog” doesn’t tell new visitors what your site is about and who you help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. (Source: comScore ). Source: Kelsey Group ). Invest in content, content, content.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Resources to Help. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. Overcoming the cons of blogging takes a creative group of content strategists, writers, and editors who spot opportunities for engaging blogs that teach and help readers solve real-world problems. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets. Think about that: The more intense the competition is between platforms, driving their own consolidation, the more apps they help to create (in the layers above).

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". This helps readers, but also search engines, which are scanning along, too. Headers also make pages easier to read.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

SEPTEMBER 19, 2017

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. What Is a Pillar Page? Why Create Pillar Pages.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

JUNE 5, 2019

This will help bring your overall CPA down. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". In the Google Ads interface, take a peek in your Search Query Report. (If They will catch a great deal of fish.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

SmartBrief - Marketing

SEPTEMBER 25, 2023

However, I frequently stumble across research that is particularly interesting for one reason or another – often articles that may not help my dissertation but instead result in an article like this one. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. All of that is great.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

JANUARY 29, 2020

Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. Plan search engine ads.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he hoped to get long-term search engine traffic as a result.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. One of the most helpful features of Keywordtool.Io Keywordtool.Io. Google Ads Keyword Planner.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52