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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Salesforce is doing the right thing by making it easier for users of Snowflake, Databricks, AWS and Google to hook up third party data lakes more easily with Salesforce. But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. Yes: 87.2%.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. That’s okay.

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3 Strategies to Win Amidst the Crisis of Disconnection

Lake One

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space. It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail?

Trends 52