Marketing Insider Group

FEBRUARY 22, 2017

The post Agile Marketing Glossary appeared first on The Agile Marketer. A Glossary of Terms] appeared first on Marketing Insider Group. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. The post What Is Agile Marketing? [A

Planning 186

Planning Marketing Marketing Plans Campaigns 186

SmartBug Media

JUNE 2, 2022

Whether you’re brand new to the vast world of email marketing or you simply want a refresher, this article includes a glossary of the top 35 email marketing terms you need to know! There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. A/B Testing.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Ataccama

APRIL 28, 2022

Learn how to create glossary terms in Ataccama ONE Glossary and assign glossary terms to data attributes, data catalog items, and business rules.

Business 52

Business Rules Training 52

DiscoverOrg

DECEMBER 21, 2016

With this in mind, we’ve created a glossary of common sales and marketing technology terms, as well as some which are trending to become more relevant. This glossary of key terms is a vital tool to help you understand how the concepts outlined in current and emerging technology platforms have the potential to help (or hurt) your business.

Paid Search Agency 120

Paid Search Agency Thought Leadership Startups Marketing & Strategy 120

Search Engine Journal

APRIL 20, 2022

The post SEO Glossary: 200+ Terms & Definitions You Need to Know appeared first on Search Engine Journal. Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert.

SEO 94

SEO 94

Martech

JANUARY 12, 2022

The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. The post A marketer’s glossary to essential agile marketing terms appeared first on MarTech. Enjoy the guide.

Planning 115

Planning Digital Asset Management Work Management Marketing Management 115

Zoominfo

MAY 3, 2018

The B2B Database Glossary. The post The B2B Database Maintenance Glossary appeared first on B2B Blog. Yet, many companies continue to struggle with database maintenance. If you’re not sure where to start, keep reading. Today we break down some key database terms and concepts. Keep reading. Data Normalization.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Ataccama

APRIL 28, 2022

In this video we create a new glossary and apply a previously configured detection rule.

Rules 52

Rules Video Marketing Training 52

SmartBug Media

DECEMBER 19, 2022

MarketingSherpa’s glossary defines conversions as “the point at which a recipient of a marketing message performs a desired action.” Either you’ve created the wrong keyword strategy for that page OR your content isn’t delivering what your site visitors are looking to find. The Bottom Line: Conversions. What are conversions?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Zoominfo

MAY 3, 2018

Today we break down some key terms and concepts with our database glossary. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Adobe Experience Cloud Blog

APRIL 18, 2018

The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

Martech

MARCH 20, 2024

This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Deliverability 114

Deliverability Email Marketing Open Rate Marketing & Strategy 114

Martech

OCTOBER 6, 2023

Development of a data glossary MOps can create a data glossary focusing on essential marketing terms, such as scored leads, MQLs, qualified leads, and source information. For many marketing automation platforms, system default glossaries can be an easy starting place.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Don't worry though, we've built you a life raft; it includes the obvious stuff too that you were too afraid to ask for. Did we miss any? Marketing terms. Account Based Marketing !

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Envy

APRIL 16, 2023

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.

B2B Marketing 62

B2B Marketing B2B Advertising Agencies Paid Search Agency 62

Ataccama

APRIL 28, 2022

Demonstrating Ataccama ONE: DQ - Business Glossary.

Business 52

Business Training 52

Outbrain

JANUARY 27, 2020

Check out our ultimate programmatic advertising glossary: Ad Exchange. For beginner advertisers or if you need a refresh, take a look at our Digital Advertising Glossary too. The post The Ultimate Programmatic Advertising Glossary appeared first on English (US). Ad Network.

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Salesforce Marketing Cloud

DECEMBER 19, 2023

From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. AI From A to Z: The Generative AI Glossary for Business Leaders Are you lost in the weeds of AI lingo? This regularly updated glossary is your go-to resource for AI terminology. There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Strategic-IC

DECEMBER 16, 2020

We've put together this glossary of 30 Account-based Marketing (ABM!) And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic? terms that every 'ABMer' needs to know. Account awareness.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

We've put together this glossary of 30 Account-based Marketing (ABM!) And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic? terms that every 'ABMer' needs to know. Account awareness.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Lake One

AUGUST 20, 2019

To help, here’s Lake One’s paid media glossary of terms, including a breakdown of the basic types of paid media to help identify which ones might be a fit for you. The post Lake One’s Paid Media Glossary appeared first on Lake One. But the lingo can be a little confusing if you aren’t used to hearing it every day.

Media 40

Media Clickthrough Cost per Acquisition PPC 40

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. The post Display advertising: glossary of key acronyms and terms appeared first on Bannerflow Blog. Make sure to return on a regular basis, as we add new digital advertising jargon. Acquisition.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Blend Marketing

NOVEMBER 23, 2015

If you’ve ever been baffled by a buzzword in inbound marketing, our B2B Inbound Marketing Glossary can stop you from getting lost in translation.

Inbound Marketing 40

Inbound Marketing B2B Marketing B2B Marketing 40

Salesforce Marketing Cloud

OCTOBER 19, 2023

A glossary of essential data terms. Action item : Read and bookmark this glossary of AI terms. It’s worth stepping up your data game: The overall job outlook for people with strong data skills will grow between 21%-36% through 2031, much faster than the national average. 7 key data learning modules.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Outbrain

JULY 3, 2019

Whether you’re a newbie digital advertiser just starting out, or if you are researching digital advertising and need a little help, or perhaps you’re an experienced marketer looking to sharpen your digital skills, here’s our Digital Advertising Glossary, an A-Z Beginner’s Guide. Digital Advertising Glossary: Your Alphabetical Guide.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Outbrain

DECEMBER 28, 2021

Right here with our Branding Glossary. The post Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases appeared first on English (US). In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. But where to start?

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Top Rank Marketing

APRIL 8, 2024

This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary. Conducting a content audit helps ensure your website is conducive to meeting your goals and objectives.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Martech

APRIL 24, 2024

Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights.

Marketing AI 81

Marketing AI Churn Rate Transparency Budget Programs 81

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Read our data glossary This is critical for the accuracy, completeness, and efficiency of the outputs, or answers, you get from AI prompts. This data lacks the formatting or modeling needed to synthesize it with the rest of your organization. Email, social media posts, audio, web pages, and text are examples.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Inbox Insight

MAY 24, 2022

We’ve put together this informative guide to multi channel, including a jargon busting glossary of key concepts that aim to harness B2B marketers with a complete understanding of the multi channel landscape in today’s digitalized world. Learn the Lingo: Multi Channel Glossary. Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Ataccama

APRIL 28, 2022

In specific we highlight glossary terms, data quality, and analyzing the boxes in the profile. In this video we look at a previously created profile. First, we take a brief look at a few attributes in the overview tab, then we visit the data quality tab and the profile tab.

Profiling 52

Profiling Video Marketing Training 52

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Explore the history or origin of your content, focus on frequently asked questions, or describe challenges you’ve seen business leaders face.”

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Convert

FEBRUARY 15, 2018

A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played back in slow motion. So here’s.

Business 65

Business 65

SmartBug Media

JULY 10, 2023

For more definitions of marketing terms including “bounce rate,” “exit rate,” “session,” and more, check out our blog article “ The Ultimate Email Marketing Glossary.” Exit rate is a metric that measures the percentage of visitors who leave the website on this page, where this was the last page view in their session on the website.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Marketing Insider Group

SEPTEMBER 22, 2016

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description.

Trends 100

Trends Marketing Content Marketing Content 100

Salesforce Marketing Cloud

JUNE 13, 2023

BE A TRAILBLAZER Trending Articles AI From A to Z: The Generative AI Glossary for Business Leaders 16 min read 3 Things Marketers Can Do Faster With Generative AI 3 min read The Trailblazer Blog Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

G2M Solutions

FEBRUARY 25, 2019

How to use this blog. If you want to read about the background to Funnel velocity, why it's important and how to use it in your business start reading from the top. If you want to use the calculator right now and just need some guidance on completing the sections, scroll through the blog to the relevant slide you need help with.

Top of Funnel 72

Top of Funnel Relevance Digital Transformation Business 72