Marketing Insider Group

JANUARY 4, 2023

Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Both unique challenges make offline marketing a secondary choice to the more agile, lower-risk, easier-to-measure digital channels. Level the playing field with logical measurement. Simple, but not easy.

Marketing Mix 191

Marketing Mix Planning Allocation Tips 191

Trade Press Services Newsletter

FEBRUARY 1, 2023

Likewise, marketers should look to others in their field for inspiration. You might be surprised at what you can accomplish by learning from the best in your field. To be successful, closely measure the “score,” or data, of marketing efforts and make modifications as needed. Observe their skills and accomplishments.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Zoominfo

NOVEMBER 9, 2023

Form Fields: Many companies had too many form fields, which led to slower response times and reduced effectiveness. In fact, the fastest-responding companies had 40% fewer fields on their forms. They analyzed multiple data points, using human researchers and AI, broken into three phases that reflect the journey of a lead.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. After all, your mobile team is in the field every day building trust with customers by solving problems for them.

Work Management 105

Work Management Service Cross-Selling Training 105

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. If you build it, they will come”, sounded great in Field of Dreams, but it has not proven to be true when it comes to solution market success.

Work Management 237

Work Management Marketing Management Customer Satisfaction Lead Scoring 237

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

The Forward Observer

DECEMBER 15, 2023

This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company. It’s time to stop guessing.

Marketing Funnels 166

Marketing Funnels Top of Funnel Startups Buyer Personas 166

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

Launch Marketing

JANUARY 3, 2024

Here are a few common data issues: Inaccurate or Incomplete Data Data from website forms or list imports is not always accurate and is often missing certain fields. For the most impactful marketing, data needs to be accurate and complete as field values are pulled in for segmentation, personalization and more.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

The Point

MAY 19, 2020

4 Strategic and measured use of form fields to capture critical information, minimize friction and maximize conversion rates, combined with progressive profiling to append contact data and better qualify leads as they re-engage. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Oktopost

MARCH 14, 2023

That’s why we’re so excited to announce Oktopost’s latest update, which enables our customers to get the most out of their advocacy programs by adding custom fields to measure specific segments of advocates. They can also group data by custom field values to create advanced reports based on custom segments.

Segmentation 75

Segmentation Marketing Management Differentiation Demographics 75

Webbiquity

FEBRUARY 7, 2020

These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. We’ve seen dramatic advances communications, automation, and measurement technologies. The Start-up Buzz.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Salesforce Marketing Cloud

FEBRUARY 21, 2024

But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. Here are some early thoughts on how these innovations are poised to transform field service as we know it. In some industries, people are afraid they’ll lose their jobs to technology.

Work Management 69

Work Management Service Customer Satisfaction Efficiency 69

SmartBrief - Marketing

MAY 3, 2024

The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped. The post Field Notes: For out of home advertisers, AI has its moment appeared first on SmartBrief. At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif.,

Marketing AI 72

Marketing AI Advertisements Advertising Guidelines 72

Marketing Insider Group

JULY 20, 2023

in June from the previous month” Why Everyone Fell for the Idea of AI-Generated Content People got excited about AI because the technology has various applications, including content creation for marketing, advertising, entertainment, and other fields. In theory, these models sound like an amazing tool.

Marketing AI 166

Marketing AI Traffic Ethics User-Generated Content 166

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 215

Social Media Cost Per Click Cost Per Thousand CPM 215

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 82

Paid Search Agency Broadcasting Impressions Demographics 82

Zoominfo

SEPTEMBER 7, 2022

That’s because automatically routing leads to sales relies on critical fields like industry, employee size, or location being populated and accurate. How Will You Measure Return on Investment? The alternative is measuring ROI by aiming for a better overall conversion rate. Can you update field values automatically?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech

OCTOBER 30, 2023

This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns. The Formula field supports Excel-style formulas and all functions available to FormulaJS. However, lookup or column-related functions are not yet available. Why we care.

Marketo 104

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 104

Only B2B

MARCH 13, 2024

Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Absolutely, if you can measure its return on investment (ROI). Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

FEBRUARY 13, 2024

The influencer marketing platform Influential measured positive sentiment for the Super Bowl’s participating brands and celebrities and found that the most positive vibes came from Oreo’s “Twist on it” ad. Here’s the breakdown of the rest of the field. B2B brands like Salesforce also listen closely to social media.)

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

Top Rank Marketing

JANUARY 15, 2024

Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. Practitioner influencers , on the other hand, are professionals with hands-on experience in their respective fields. Resonance: Engagement and persuasiveness Resonance is key in influencer marketing.

B2B Thought Leadership 139

B2B Thought Leadership B2B Thought Leadership B2B Marketing 139

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

Launch Marketing

FEBRUARY 1, 2023

The goals that you have for PPC determine what a conversion will be when it comes to measurement and analytics. There are multiple ways you can measure conversions per your industry for both short- and long-term goals. Measure your conversions with the right metrics! If using a form, reduce the form fields as much as possible.

PPC 117

PPC Campaigns B2B Landing Pages 117

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Branding 174

Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. A privacy framework that prioritizes consumer rights while enabling companies to efficiently target relevant ads to consumers and provide effective measurement and attribution is essential. It’s not enough to just comply with regulations.

Paid Search Agency 107

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 107

Launch Marketing

NOVEMBER 1, 2023

This question demonstrates the candidate’s commitment to staying current in a rapidly evolving field. Look for specific examples of innovative strategies, campaigns, or initiatives that drove measurable results. Look for a passion of measuring and evaluating marketing initiatives, large and small. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Access to tools should be easy for any woman in the IT field to get. ” There’s a long way to go. She explained why.

Marketing AI 116

Marketing AI Work Management Marketing Management Ethics 116

Salesforce Marketing Cloud

APRIL 25, 2024

Field service: A homeowner experiences a recurring issue with their high-tech security system, which seems to malfunction at random. Before the customer reaches out for help, the security company’s field service team identifies the reason for the failure with AI-powered sensors that track back to their field service management.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. Unlock the guide 1.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Thinkers360

APRIL 7, 2024

My strategic vision and innovative thinking have earned me recognition as a leader in my field, and I am passionate about sharing my knowledge and expertise with others. Invest time in continuous learning, gaining hands-on experience, and staying updated with the latest trends in your field.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Top Rank Marketing

OCTOBER 17, 2023

The panel included: Erik Newton , CMO at Hubilo Kathleen Abdeen , Director of Product and Field Marketing at Hubilo Laura Ramos – Vice President, Principal Analyst at Forrester Research It was great to see my longtime pal Laura Ramos from Forrester dive deep into the results of her research.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Martech

DECEMBER 18, 2023

For example, you may want to: Update metadata fields to capture key data on AI usage, including prompt ID, AI model used, and percentage generated by AI vs. humans. Documenting prompts using a standard template that includes fields for prompt text, parameters, AI tool used and measured performance metrics.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media 62

Social Media Work Management Marketing Management Media 62