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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

As of March 2023, it seems that in some cases, this preview hack may not work. days ) and it might not work everywhere. Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. The repetition of &#847;&zwnj;& then fills any remaining preview text space. </div> <!--

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How to keep your marketing automation campaigns from ruining your week

Martech

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” You can extend the sunset date if it’s still working properly when you review it. Do the links still work?

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6 Things AI Still Can’t Do in the Workplace 

DAGMAR Marketing

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. A subject matter expert is an individual who has extensive knowledge of a particular topic or field.

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

When the two platforms work together, magic happens. Make sure the right fields are available in your CRM to capture information from sales when this happens, and that the right workflows are set up in your MAP to re-engage those returned leads. Integrating your CRM and MAP Sales teams live and die by their CRM.

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It’s time to turbocharge our path to email innovation

Martech

Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data. Fast-forward to 2024. But if not you, then who?

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings. Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.