Liveintent

DECEMBER 21, 2021

Privacy has “leveled the playing field” for advertisers. Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint. That said, he also believes that marketers should look at this as an opportunity.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. If marketing’s guiding principle is to be the steward for the customer, social media managers are our experts in the field.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Heinz Marketing

MAY 29, 2021

Drawing on years of field research and classroom workshops, Jennifer and Naomi explain the theory of humor—what it is, how it works, and why business leaders need it—without totally giving away the punchline. Thank you for the great read, Robert Rose. Author Talks: Somebody Tell a Joke. Thank you for the informative read, Marie Hattar.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Conducting ethnographic field studies. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Choozle

APRIL 9, 2024

We conducted employee surveys and held focus groups to gather input on language preferences and concerns. About the author: Christine Jones is a seasoned People Operations professional with more than 15 years of diverse experience in the field. Employees at all levels participated, offering valuable insights and feedback.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Biznology

OCTOBER 25, 2021

R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. Given that this is such a specialized field, there is a limited amount of talent out there with the right skills and knowledge to do this type of work. But now is the time to fix that.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

B2B Marketing Directions

SEPTEMBER 27, 2020

This survey was fielded in June, which means that responses were obtained after the initial shock of the COVID-19 pandemic had subsided and some early signs of economic recovery had appeared. -based B2B executives in customer-facing business functions, including marketing, sales, business development, and communications.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. Networking groups. Influencers in the field (and their followings). The concept really is nothing new.

Research 98

Research B2B Marketing Tips B2B 98

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Some of the ways marketers can build customer empathy: Get out in the field with your sales team and meet customers face to face. You need to get out of the building and observe the world of your customer.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ClearVoice

AUGUST 27, 2020

Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

KoMarketing Associates

APRIL 30, 2019

Now that you have your template in place, the next step in the B2B buyer persona process is gathering all of the data and populating the fields. This can be done through phone interviews, focus groups, surveys, and more. Step 3: Gather the Data. Step 4: Populate Your Buyer Persona Template.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. Like an on-demand focus group composed of billions of consumers, social media data can help brands of all types better understand what their market is actually looking for. Jimmy Daly (@jimmy_daly) October 17, 2018.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Digital B2B Marketing

MAY 20, 2014

” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. It took a focus group setting to get this much information!). Let me know in the comments below or on Twitter ( @wittlake ).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. Choose the right research method.

Research 62

Research Campaigns Work Management Marketing Management 62

Webbiquity

NOVEMBER 6, 2018

Companies for decades ran focus groups and test markets, and of course monitored sales success. And seriously, they couldn’t have pre-filled a few fields (name, address, appliance serviced date, etc.) But—as long as things were going reasonably well, they didn’t go out of their way to solicit feedback.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Unbounce

JUNE 17, 2021

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Try keeping them in mind by always filling out the “Alt Text” field when you add an image to your landing page. You’re on top of things, right? ). You’ve got a lot of sources for getting to know your visitors.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Content4Demand

FEBRUARY 24, 2021

You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about. As the leader of a community, members will turn to you as the expert on that field or topic. How to Develop a Valuable Community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Binary Demand

JUNE 12, 2023

Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Also, designs these forms to be simple, clear, and appealing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Also, designs these forms to be simple, clear, and appealing.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

BenchmarkONE

SEPTEMBER 13, 2018

Observing users/customers in the field. Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

ClearVoice

DECEMBER 18, 2023

Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. This gives you real-time feedback on how well your content resonates with your target audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience. This gives you real-time feedback on how well your content resonates with your target audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Writing on the Web

JULY 16, 2015

Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. I don’t blame him.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Kevin Indig

MARCH 18, 2023

A good starting point is running Google's Panda or E-E-A-T questions and design recognition feedback through a user focus group with tools like: Dovetail Opinion X Maze User Interviews Lookback Tools like Clarity give us hints at user behavior and feature performance (you can tie features into "areas" and measure engagement or views).

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Well, these blog posts really didn’t bring me much revenue per se, but it established me as a thought leader in the field of global content marketing. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Some of the ways marketers can build customer empathy: Get out in the field with your sales team and meet customers face to face. You need to get out of the building and observe the world of your customer.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Contently

JULY 12, 2017

These kind of sites also tend to have less filtered discussions since it’s a group of peers casually discussing their issues, rather than a formal focus group. They field questions from clients and prospects all day. Interviews with customers. Your sales and accounts teams.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Focus groups are rarely the right choice. Online surveys.

Research 75

Research Work Management Marketing Management Brand Identity 75

Digital Marketing World Forum

OCTOBER 22, 2019

To ask them questions and get responses, not in months like you would with a focus group, but in real-time. Finally, like a prize boxer, you are the undisputed heavyweight in your field. Problem is this is all unprompted, we can’t ask them a question, we can only see their actions. If you had a walk-in song, what would it be?

Mobile Advertising 56

Mobile Advertising Paid Search Agency Focus Group Mobile Marketing 56

Hubspot

DECEMBER 10, 2019

Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer. Additionally, sales and service delivery teams can capture customer feedback through observation, field reports, complaint logs, etc.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

Rather than manually setting up custom fields, response emails, and nurture or sales campaigns, segment these tasks by personas and automate them. Here’s a step-by-step guide on how to create customer personas and put them to work through marketing automation. Automate repetitive tasks. Who wouldn’t benefit from streamlined processes?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Hubspot

APRIL 4, 2023

Consulting is a highly competitive field, and firms are looking for people who have a "spark" for this type of work. I conducted several focus groups to gather feedback from employees about their experience working for the company. Why consulting? By asking, "Why consulting?" Conflict Resolution Questions for Consultants 13.

Consulting 66

Consulting Sample Work Management Marketing AI 66