Marketing Insider Group

MAY 13, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

Marketing AI 253

Marketing AI Trends Marketing Optimization 253

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Enterprise Management 120

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 120

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. Have you done your research?

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

HG Data

MARCH 14, 2024

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions to enterprise customers.

Paid Search Agency 62

Paid Search Agency Spending Service Companies 62

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? The misapplication of international data could impact the ROI of your search marketing efforts.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Get MarTech!

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

ROI 101

ROI Enterprise Management Webinar Metrics Digital Asset Management 101

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

Enterprise Management 103

Enterprise Management Webinar Metrics ROI Digital Asset Management 103

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Click here to download!

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

Analytics 98

Analytics Marketing Analytics Tools Business Video Marketing 98

HG Data

MARCH 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power of Technology Intelligence from HG Insights to uncover a $200M business intelligence and analytics tools opportunity.

Analytics 98

Analytics Marketing Analytics Tools Business Video Marketing 98

Martech

NOVEMBER 2, 2023

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. .” – Jeff Bezos, the visionary entrepreneur and founder of Amazon.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Click here to download!

Marketing AI 110

Marketing AI Enterprise Management Features Marketing Management 110

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. It goes beyond the traditional categories of sales learning/sales enablement, corporate learning and contact center intelligence. Copyright © 2023 Aragon Research Inc. and/or its affiliates.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Biznology

OCTOBER 7, 2020

Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15. Which brings me to artificial intelligence and marketing. Artificial intelligence in marketing is in its cave painting days. Come join us at The Conference Board’s AI for Enterprise Marketing Conference.

Marketing AI 91

Marketing AI Conference Paid Search Agency Marketing 91

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI SMS User-Generated Content Customer Surveys 101

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Engagement: Data Extensions Query Support for Intelligence Reports Advanced.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. The software below is specifically designed to achieve growth at the scale enterprises expect.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

Marketing AI 110

Marketing AI Paid Search Agency Training Search Engine Marketing 110

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

MARCH 17, 2023

This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. Interoperability increases the opportunities marketers have to build clean rooms with publishers and other digital media partners.

Paid Search Agency 101

Paid Search Agency Amazon Advertising Agencies Template 101

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 130

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” ” What is that based on?

Gartner 129

Gartner Marketing AI Enterprise Management Marketing Management 129

HG Data

AUGUST 16, 2022

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients analyze a segment of the cloud services market worth $160B.

Enterprise Management 98

Enterprise Management Marketing Management Service Analysis 98

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech! ” Get MarTech!

Enterprise Management 98

Enterprise Management Work Management Marketing Management SMB 98

DealSignal

FEBRUARY 1, 2024

However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data. These limitations could lead to ineffective marketing strategies and sales initiatives , ultimately impacting sales productivity.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech

OCTOBER 25, 2022

In the world of digital marketing, email is “The Little Engine That Could.” MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them. Can’t see the form?

Email Marketing 101

Email Marketing Comparison Vendors Ideal Customer Profiles 101