4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

The Best Time to Send Email: How to Schedule Your Email Campaign


Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

8 Spring Email Campaigns and Ideas for Inspiration


Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. advertising and outbound email marketing. Same thing with videos.

Video Marketing How-To: Add Video to Your Email Campaigns


Welcome to another episode of Video Marketing How-To! This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. Blog Video How-To

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

How to make outstanding video thumbnails


Everyone is making videos. Don’t miss out on the opportunity to give prospects good reasons to click on your video. It’s well-known that video links in email and social media increase opens and clickthroughs. But there’s so much video out there!

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Advisor Sees Immediate Results with The FMG Suite Email Campaigns Tool

FMG Suite

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

How to use Video in your Email Marketing Campaigns


Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Video marketing’s multi-use versatility makes it a great investment


Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

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Faux Video: A Fallback for Video in Email


There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. Faux video imitates video-like movement with an interaction that lets your subscribers feel like they’re playing the video in their inbox.

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Good idea? Adding Video to Your Email Campaigns


Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. As it turns out, online audiences can actually process visual data 60,000 times faster than text alone , so adding a video is a huge win when it comes to both information retention and snagging the attention your brand deserves in the first place. Sold on the value of video in email?

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016


To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How to Use Video in Your Email Marketing Campaigns


Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. Oh, the places your video will go!

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Include video content in your buyers’ journey


With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. The study proved how powerful video content marketing is to core marketing objectives.

3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective.

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Video Email Marketing: How to Boost Your Sends with Video


If you printed out all the emails sent each year, they’d stretch to Mars and back three times. That’s why 87% of marketers rely on video. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions.

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To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. You’ve got to make sure everyone gets to see your video marketing masterpiece.

How Personalized Video Marketing Creates Meaningful Experiences


Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight three of the most popular platforms for making personalized videos to seamlessly integrate with your content marketing and sales funnel.

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Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget


As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video.

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist


So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Get Your Video The Attention It Deserves. Video Distribution Checklist. Your Website or Campaign Landing Pages.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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Video Distribution: The Best Places to Use and Share Video


You’ve got a strategy, you’ve made some videos, now what? If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Here are 6 tips to leverage marketing automation for your next webinar: Trigger event excitement - Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.

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How to Distribute Your Branded Video Content with the PESO Model


You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content?

It’s Black Friday Into December for MarTech Tools


Video Editing. InVideo online video editor helps you make professional videos from premium templates, images, and music. Email Marketing. Video Creation. The best online video maker-—use Wave.video to create branded video content that will build your audience.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline


Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. But what about those Video Selling award winners?

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make


One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. But the fact remains: People want more video content, too.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Click here to view the embedded video. Share email. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email.

Traditional Video Hosting Versus New Gen Video Platforms


Using video is more than just a great way to help you tell your story and engage your audience. But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away.

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Video Marketing How-To: Measuring Your Video Success


Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. While the number of people who watch your video isn’t the final definition of success, it’s still good to get a feel for whether your content is popular and resonating with your audience. Views just mean your audience clicked play, but are they watching your videos all the way to the end?

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19 Impressive Product Demo Videos You'll Want to Copy


In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. Structure your video.

Say Hello to Personalized Video!


Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. Say hello to Personalized Video! Get a fun video created just for you.

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither


I mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Today, I am delving into how to best leverage email campaigns with those in the free trial. The key takeaway is to build your campaign flow and frequency that is helpful to a Free Trial User without making it feel like you are pummeling their inbox. 7-Day Campaign.