The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

8 Spring Email Campaigns and Ideas for Inspiration

Delivra

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. This well-designed email from St.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

How B2B Marketing is Changing in 2018

Which types of content assets (white papers, ebooks, video, etc.) to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. advertising and outbound email marketing. Same thing with videos.

Video Marketing How-To: Add Video to Your Email Campaigns

Vidyard

Welcome to another episode of Video Marketing How-To! This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. Blog Video How-To

Advisor Sees Immediate Results with The FMG Suite Email Campaigns Tool

FMG Suite

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

How to make outstanding video thumbnails

Biznology

Everyone is making videos. Don’t miss out on the opportunity to give prospects good reasons to click on your video. It’s well-known that video links in email and social media increase opens and clickthroughs. But there’s so much video out there!

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How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Faux Video: A Fallback for Video in Email

Litmus

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. Faux video imitates video-like movement with an interaction that lets your subscribers feel like they’re playing the video in their inbox.

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Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm.

Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

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Good idea? Adding Video to Your Email Campaigns

Vidyard

Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. As it turns out, online audiences can actually process visual data 60,000 times faster than text alone , so adding a video is a huge win when it comes to both information retention and snagging the attention your brand deserves in the first place. Sold on the value of video in email?

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month.

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A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How to Use Video in Your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. Oh, the places your video will go!

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. The study proved how powerful video content marketing is to core marketing objectives.

3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

How Personalized Video Marketing Creates Meaningful Experiences

ClearVoice

Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight three of the most popular platforms for making personalized videos to seamlessly integrate with your content marketing and sales funnel.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. You’ve got to make sure everyone gets to see your video marketing masterpiece.

Give Your Email Marketing a Video Boost with the Vidyard App for ExactTarget

Vidyard

As a direct line to your customer, email is perfect for communicating with your target market, but it can be pretty static. Templates and witty copy can jazz things up a bit, but the real magic happens when you add video.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content?

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Here are 6 tips to leverage marketing automation for your next webinar: Trigger event excitement - Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. But what about those Video Selling award winners?

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Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email.

Traditional Video Hosting Versus New Gen Video Platforms

Vidyard

Using video is more than just a great way to help you tell your story and engage your audience. But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Click here to view the embedded video. Share email. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

Video Marketing How-To: Measuring Your Video Success

Vidyard

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about the three top metrics you need to be measuring to ensure your videos are successful. While the number of people who watch your video isn’t the final definition of success, it’s still good to get a feel for whether your content is popular and resonating with your audience. Views just mean your audience clicked play, but are they watching your videos all the way to the end?

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands.

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist

Hubspot

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Get Your Video The Attention It Deserves. Video Distribution Checklist. Your Website or Campaign Landing Pages.