Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

DECEMBER 29, 2020

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns. Video Marketing and Sales. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. How to use Scratch-Offs Regardless of whether you’re a B2B or B2C marketer , here are some ways you can use Scratch-Offs in your next email campaign: Deliver special promotional offers to subscribers. Litmus is here to help you along the way.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

The Point

JANUARY 11, 2024

This experience underlines one of the common failings of partner recruitment campaigns: they market the solution and not the partner program. The second common mistake made in many partner recruitment campaigns is a blindness to the recruitment sales cycle, a path that mirrors in many respects the buyer journey for end users.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. You can easily access the finished, subtitled videos and publish them.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

DECEMBER 21, 2023

It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. D-ID and LivingAI have released a new integration that lets businesses create personalized email videos using AI avatars. Business email address Subscribe Processing.

Marketing AI 121

Marketing AI Marketing Analytics Tools Work Management Marketing Management 121

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc.,

Creativity 117

Creativity Paid Search Agency Campaigns Advertising Agencies 117

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Business email address Subscribe Processing. Why we care. Creative attributes.

Youtube 129

Youtube Optimization Ads Google 129

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. and Canada found on LinkedIn.

Linkedin 76

Linkedin Paid Search Agency Ads Campaigns 76

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. An example of an In-Video overlay. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 113

Impressions Campaigns Cost Per Thousand CPM 113

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. This includes email newsletters and other promotional emails, video streaming services and social media. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. For example, this video from creator @angelinina.pj Run and measure campaigns.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. An example of an In-Video overlay. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns.

Impressions 104

Impressions Campaigns Cost Per Thousand CPM 104

Martech

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google. Product feeds for retailers.

Cost per Acquisition 119

Cost per Acquisition Demand Ads Google 119

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Planning 117

Planning Video Marketing Hubspot Mobile Marketing 117

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. You can choose from dozens of tools that use generative AI to do specific tasks like editing videos, writing social copy, creating paid ad campaigns and more.

Marketing AI 105

Marketing AI Enterprise Management Ethics Sample 105

Martech

APRIL 18, 2024

It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. If you need to build an endless supply of fresh digital ad content, this platform will save you a ton of time and perhaps even improve campaign results. As humans, we bring the wisdom.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. For video content creation, Runway.ml

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

OCTOBER 4, 2023

There are many possibilities, depending on the human user’s main interests: “I want you to identify the most important recent trends in marketing technology that show effective ways of managing customer data in order to run highly effective personalized campaigns. Business email address Subscribe Processing. Keep it professional.”

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. Curates YouTube videos into dynamically updated playlists on a sponsored hub.

Youtube 95

Youtube Ads Cost Per Thousand CPM 95

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Learn more in this video. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Martech

NOVEMBER 2, 2023

AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. Business email address Subscribe Processing.

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

Martech

FEBRUARY 13, 2024

It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. In your inbox.

Advertising Agencies 104

Advertising Agencies Peer-to-peer API User-Generated Content 104

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Martech

JUNE 29, 2023

Vyond’s Vyond Go is an AI-powered script and video creator. It has a prompt-based interface where users can build a first draft of their video, with or without their own pre-existing content. They can make edits to their script which are immediately reflected in their video. Business email address Subscribe Processing.

Marketing AI 100

Marketing AI SMS User-Generated Content Customer Surveys 100

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111