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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

It’s a challenge beyond being more efficient with limited resources. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The latter comes from prioritizing initiatives based on their potential impact, not just operational efficiency.

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. Get MarTech!

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A Content Marketer’s Guide to Designing Efficient Workflows

Contently

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. When building efficient workflows, start with these five steps: 1. Remember: High-quality, audience-driven content will help drive efficiency.

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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. And don’t let the org have you obsessing about tracking every ebook download or webinar view. Stop stalking people.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And it reflected the client’s unique point-of-view and subject matter expertise. So how do we solve the quandary of B2B buyers demanding more creative and personalized messages at the right time and place, ensuring those messages stand out in a saturated digital landscape, and leveraging technology to do it all intelligently and efficiently?

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[Announcement] Generate Revenue More Efficiently With Importing Views, Unsplash, and a New Valentine’s Day Template Collection

Optinmonster

And over the past few weeks, we worked on 3 new updates that will help you create better-converting campaigns in a simpler and more efficient way. Improved Importing Views. Importing Views. When creating a campaign in OptinMonster, there are different Views you can customize. Our NEW Unsplash Integration.