Marketing Insider Group

JULY 31, 2023

And when it comes to choosing the right software for your business? In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. SaaS stands for Software as a Service. SaaS makes software more accessible, affordable, and user-friendly.

Verticals 189

Verticals Work Management Marketing Management Planning 189

Act-On

SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. But hey, every challenge also has a solution, right? So, where do you start?

Planning 225

Planning Work Management Paid Search Agency Marketing Management 225

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart? The result?

Work Management 52

Work Management Marketing Management Efficiency Service 52

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 269

Enterprise Management Digital Asset Management Work Management Marketing Management 269

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

Telemarketing 86

Telemarketing Work Management B2B Marketing Marketing Management 86

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 137

Work Management Marketing Management Paid Content Marketing Automation Services 137

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

Work Management 114

Work Management Enterprise Management Marketing Management Marketing Automation Services 114

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Zoominfo

AUGUST 16, 2023

Data as a service, or DaaS, helps solve these challenges by putting the task of data quality in the hands of the experts. What is Data as a Service (DaaS)? DaaS eliminates the need for on-site data management. It’s an efficient way to build predictive go-to-market workflows and results.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story.

Work Management 329

Work Management Marketing Management Content Marketing Content 329

Martech

MAY 25, 2023

The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Here are some important reasons why you should consider a marketing work management platform. The keyword is ‘collaborative’.”

Work Management 108

Work Management Planning Marketing Management Budget Programs 108

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie studios conduct extensive market and customer research to gain insights into audience trends. You decide with data.

Work Management 231

Work Management Marketing Management Planning Customer Satisfaction 231

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. It’s efficient and keeps you in the loop.

Paid Content 250

Paid Content Content Marketing Planning Marketing Analytics Tools 250

Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!)

B2B Marketing 110

B2B Marketing Work Management Marketing Management Paid Search Agency 110

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. Trusting AI for work. AI or else.

Marketing AI 127

Marketing AI Planning Work Management Paid Search Agency 127

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs.

Work Management 121

Work Management Digital Asset Management Marketing Management Marketing Automation Services 121

Sprout Social

NOVEMBER 21, 2023

When teams work in isolation, the result is simply noise. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights.

Work Management 89

Work Management Marketing Management Planning Paid Search Agency 89

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. How Can Marketers Use Content Aggregator Services? The result? What Is Content Aggregation, Anyway?

Aggregators 239

Aggregators Top of Funnel Work Management Marketing Management 239

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 247

Marketing Automation Services Work Management Marketing Management Paid Search Agency 247

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Team dashboard.

Work Management 98

Work Management Template Practices Paid Search Agency 98

TrustRadius Marketing

MARCH 8, 2022

As with all other aspects of work, Covid-19 changed the HR industry drastically. Major shifts in remote work and the Great Resignation forced HR professionals to spend more time recruiting, onboarding, and offboarding. Most represented in the report are software solutions with HR management at their core.

Work Management 98

Work Management Marketing Management Marketing Report Planning 98

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 133

Planning Work Management Resource Management Digital Asset Management 133

Sprout Social

SEPTEMBER 5, 2023

But I think they offer something even more intriguing: efficiency. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. competitive intel).

Social Media 124

Social Media Efficiency Media Work Management 124

Webbiquity

NOVEMBER 12, 2022

In business, efficiency is about getting the most out of your available resources. Here are five tips on how to make efficiency an everyday priority in your business. Automate as many tasks as possible within your business to become more efficient. Contributed post. Image credit: Nattanan Kanchanaprat on Pixabay.

Efficiency 180

Efficiency Business Work Management B2B Marketing 180

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner. Having a platform that centralizes profile management can be a game-changer.

Work Management 97

Work Management Social Media Budget Programs Ideal Customer Profiles 97

Salesforce Marketing Cloud

MARCH 9, 2023

It’s called vendor sprawl. The solution – or maybe the dream? – This can help your team save money and be more efficient. The good news is we’re getting there, with new updates in the Marketing Cloud features spring release. Technology is great, but businesses can struggle if they have too much of it.

Work Management 98

Work Management Advertising Agencies Marketing Management Efficiency 98

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Work Management 91

Work Management Marketing Management Software Marketing AI 91

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Click here to download! Integrations.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. Here are some tips on what to include in your marketing work management knowledge base. Request forms.

Work Management 98

Work Management Knowledge Base Paid Search Agency Marketing 98

Hinge Marketing

JANUARY 18, 2022

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits.

Work Management 145

Work Management Marketing Management Planning Marketing AI 145

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. Get the insights 1.

Work Management 59

Work Management Marketing Management Paid Search Agency Media 59

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Customer Satisfaction 105

Sprout Social

DECEMBER 29, 2022

When you hear the phrase “work smarter, not harder,” what comes to mind? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level.

Enterprise Management 96

Enterprise Management Budget Programs Work Management Marketing Management 96

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Our guide reveals how high-performing service orgs make it happen. What is contact center automation?

Contacts 104

Contacts Automation Efficiency Work Management 104

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. It has to continually adapt to business and market change, always seeking to do more with less. What’s better than making a sale? A sales strategy is never finished.

Enterprise Management 102

Enterprise Management Marketing & Strategy Work Management Efficiency 102