Vision Edge Marketing

MARCH 29, 2022

In the B2B world one thing is for sure: the Sales team expects the Marketing team to generate qualified leads that will ideally convert quickly to sales. Assuming that the teams agree on what constitutes a qualified lead , the factors that go into scoring a qualified lead , and that there is a valid scoring model , your organization is well situated to establish metrics for measuring Marketing’s contribution to the pipeline.

Lead Ranking 196

Lead Ranking Sales Qualified Leads Lead Scoring Business 196

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S. businesses that don’t use video marketing, the majority (17%) turn to email marketing instead.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Webbiquity

MARCH 31, 2022

Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SendX

MARCH 28, 2022

Marketers, these days, are using a range of digital avenues to target their customers. In addition to traditional advertising methods, marketers use contemporary techniques such as video campaigns, webinars, social media marketing, and more. However, regardless of the communication method you choose, it is essential that you also keep email marketing in the mix.

Email Marketing 221

Email Marketing Traffic Webinar Metrics Social Media 221

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MARCH 31, 2022

Source: [link]. B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing. How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the p

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Contently

MARCH 30, 2022

Sales teams face intense pressure to appeal to today’s info-hungry buyers. Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

Search Engine Journal

APRIL 1, 2022

Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal.

Optimization 140

Optimization Google Business Profiling 140

DivvyHQ

MARCH 31, 2022

Are you looking to improve conversions on your landing pages? Even small content changes can make a big impact. In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Let's go!

Landing Pages 137

Landing Pages Conversion Content Tips 137

Benchmark Email

MARCH 31, 2022

Think of a day you willingly shared your email address on a website. What drove you to share the email without hesitation? Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email.

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

APRIL 1, 2022

Learning is a life-long endeavor. Be curious, ask questions, develop informed points of view grounded in the data and facts that you acquire on your learning journey. Simple, yet profound words from the excellent leaders and mentors that have so thoughtfully shaped my career and constantly pushed me into new, uncharted (and often uncomfortable) waters.

Gartner 104

Gartner Organic Leads Training Opinions 104

Search Engine Journal

MARCH 31, 2022

Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How To Use It appeared first on Search Engine Journal.

Practices 125

Practices Best Practices SEO 125

Only B2B

MARCH 30, 2022

Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?. B2B sales is a highly competitive environment that differs significantly from traditional B2C interactions. It’s critical for a business to succeed in the B2B market by cultivating long-term partnerships with other businesses through B2B appointment setting via quality leads.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

SWZD

MARCH 30, 2022

Peter Tsai, Head of Technology Insights hosts a talk with APAC-based business leaders and discusses the current state of IT in the region, and offers insights on future technology, marketing, and budget trends.

Trends 118

Trends Business Resources Webinar Metrics 118

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

MARCH 31, 2022

It’s the end of March Madness. No, I’m not talking about college basketball. I’m talking about the third month of each year when companies trip over themselves to prove how much they love and celebrate women with advertising campaigns, social media posts, and speaking events purportedly intended to show their true and undying commitment to gender equality.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Content Marketing Institute

APRIL 1, 2022

A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.

Content 124

Content Process Companies 124

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Search Engine Journal

MARCH 31, 2022

Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources. The post A Complete Guide To On & Off Page Local SEO Content appeared first on Search Engine Journal.

SEO 119

SEO Content Marketing & Strategy Search Marketing 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

MARCH 30, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for to get to know our consultants better as people as we strive to create connections and build community.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. In fact, a full 75% of U.S. consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic.

eCommerce 115

eCommerce Paid Content Features Trends 115

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.

Purchase 115

Purchase Work Management Product Television marketing 115

Search Engine Journal

APRIL 1, 2022

As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas To Help You Grow appeared first on Search Engine Journal.

Small Business Marketing 119

Small Business Marketing Business Search Marketing Marketing 119

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

MARCH 29, 2022

Are you still using outdated SEO practices? In this article, guest contributor Alex Lysak, CEO of SEOBrothers, will get you up-to-speed with the 7 biggest outdated SEO practices so you can stay on the right side of the new, ever-evolving, ‘rules of the game’. Read on!

Practices 115

Practices SEO Rules Keywords 115

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech

APRIL 1, 2022

Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say they have clearly defined goals and strategies for it, a Forbes Insight survey found. Also, more than 80% say it is an important competitive differentiator, as essential to a company’s success as products, services and pricing.

Business 114

Business Barriers Privacy Differentiation 114

Search Engine Journal

MARCH 28, 2022

Check out these top local ranking signals you'll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal.

Ad Building 115

Ad Building 115

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

MARCH 30, 2022

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.

Examples 109

Examples Tips Creativity Brand Identity 109

Heinz Marketing

MARCH 31, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Everyone and all companies make mistakes. That’s obvious. The trouble with mistakes always comes after, and with many mistakes, some opportunities come with them. So how do we take the errors we’ve made and grow from them? What we do after making a mistake matters. So here are the three key things you should do to make the best of your mistake.

Paid Search Agency 118

Paid Search Agency Consulting Organic Leads Efficiency 118

Martech

MARCH 30, 2022

A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.

A/B testing 112

A/B testing Work Management Multi-Touch Attribution Marketing Management 112