April, 2016

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do.

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Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven.

B2B 216

10 Insightful Leadership Resources for Content Managers

ScribbleLive

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

50 Must-Know Statistics to Improve Your Lead Generation Strategy

Marketing Insider Group

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers.

More Trending

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

11 Tips to Get the Meeting and Not get Stood Up

DiscoverOrg

We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Everything You Need to Know About Content Marketing Automation

Marketing Insider Group

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him?

Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says.

Sales 190

The New Normal – Responsive Design

ANNUITAS

According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails.

Design 182

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

A glaring omission in B2B selling systems

Avitage

Two top B2B sales problems are: Low output, measured as new customers acquired, revenue growth, margin, and product mix High selling costs measured as productivity, efficiency, revenue yield per rep, sales cycle time We’ll use one important cause of these top sales problems — low sales prospecting effectiveness — to focus our main point. Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough. It “shows up” as an inability to get enough first and second conversations with new prospects. This is a decades long, universal problem. It continues to get worse, despite communication and technology breakthroughs. Why is this? What’s missing? This is a complex problem. But does it have to be complicated? Complicated is often due to lack of clarity about key requirements. So this prompted us to developed a list of the primary requirements for B2B sales prospecting success. Primary Sales Performance Success Requirements Sales people, managers and organizations need the right: Mindset — Beliefs, Attitudes Competency — Skills, Techniques Knowledge — about markets, buyers, business problems, how to sell, products, etc. Discipline — to execute the right actions in timely manner Database — right contacts, contact info, phone # Messages — what to say Questions — how to say it Stories and Proof points — how to support it Content — situationally relevant and useful Tools and Systems Feedback — system based on reality and data Support Structures for continuous improvement (Incentives/Compensation, Environment, Management, Tools) These are inter-dependent requirements. […]. The post A glaring omission in B2B selling systems appeared first on Avitage. Sales Enablement continuous improvement feedback system

The Pros and Cons of Different Revenue Attribution Models

Hive9

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Marketing Maturity Hive9

Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Marketing Insider Group

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid.

Tools 207

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. Regarding the stack, Scott Brinker of Chief Martech wrote , “ This is a beautifully thought out marketing stack.

Funnel 173

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Say hello to Outside-In Marketing

Biznology

After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing?

B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients.

Work 221

Change your content process to leverage accelerate and scale

Avitage

When it comes to customer facing content, much is written about content creative and techniques, tools and infrastructure. But there is little thinking or discussion about content process change.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me.

Mobile 207

How To Decide Whether To Save Or Kill Your Marketing Technology

bizible

As industries mature, companies buy or price out their competitors, and the industry becomes much simpler. For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. This same “simplifying” will happen in the marketing technology space.

Demand 170

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity

This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry.

How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected

KoMarketing Associates

“Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast.

Mobile 164

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. ,

How to Make the Most of Facebook Interest Targeting

Marketing Insider Group

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI.