How to think differently about B2B Content: Interview with Florence Quinn
Sales Engine
APRIL 14, 2016
As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In the early days it was all about quantity of clips,” she says. “Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands.
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