April, 2016

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago.

B2B 315

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days.

Are you using the wrong lead-gen model?

Sales Engine

It’s time to face some hard truths about B2B sales. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned. People can filter through their email and decide who they're going to listen to.

Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven.

B2B 216

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Insightful Leadership Resources for Content Managers

ScribbleLive

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly.

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do.

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it.

Report 202

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In In the early days it was all about quantity of clips,” she says.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Everything You Need to Know About Content Marketing Automation

Marketing Insider Group

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him?

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

11 Tips to Get the Meeting and Not get Stood Up

DiscoverOrg

We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The New Normal – Responsive Design

ANNUITAS

According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails.

Design 182

Combining Content with Sales Strategy—Where Most Companies Get Stuck

Sales Engine

It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting.

A glaring omission in B2B selling systems

Avitage

Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Marketing Insider Group

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid.

Tools 207

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes.

Expert Interview Series: Fabrizio Van Marciano of Magnet4Blogging.net on Trends in Web Development

Reachforce

Fabrizio Van Marciano is a professional blogger, creative junkie, web designer and developer at Magnet4Blogging. We recently checked in with him to learn more about what’s new in web development today.

The Pros and Cons of Different Revenue Attribution Models

Hive9

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Marketing Maturity Hive9

Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says.

Sales 190

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Want to Create Awesome Content? Try These Seven Tools!

Webbiquity

Guest post by Linda Craig. Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though.

Tools 176

How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me.

Mobile 207

B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients.

Work 221

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. Regarding the stack, Scott Brinker of Chief Martech wrote , “ This is a beautifully thought out marketing stack.

Funnel 173

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Change your content process to leverage accelerate and scale

Avitage

When it comes to customer facing content, much is written about content creative and techniques, tools and infrastructure. But there is little thinking or discussion about content process change.

6 Reasons Your Content Marketing Isn’t Really Working

Sales Engine

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth.

Work 170

10 Amazing Ideas for B2B Press Releases

Webbiquity

Guest post by Alice Koval. Many marketing and business executives believe that the press release has become an outdated promotion tool. That’s not really true. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly.