April, 2016

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How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In the early days it was all about quantity of clips,” she says. “Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands.

B2B 168
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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (highlight to tweet).

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The Pros and Cons of Different Revenue Attribution Models

Hive9

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before.

ROI 118
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What Is the Cost of Video Production for the Web?

Hinge Marketing

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever.

Cost 132
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. I know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means.

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Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.

Content 159
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An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. Sydney-based Andrew Raso has a similar opinion. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. Thanks to Andrew’s all-encompassing experience in technical SEO, stakeholder management, and sales, he can pinpoint exactly why SEO will continue to matter in

SEO 133
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Understanding Your Pipeline Velocity for Better Budget Planning

Hive9

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.

Planning 106
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World Water Day 2016 Influencers – Top Individuals and Brands

Onalytica B2B

Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives. In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren’t doing anything to deal with shopping […]. The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group.

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Personalization and Oracle’s Modern Marketing Experience

ANNUITAS

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. The technology-driven world we live in is full of data–endless amount of data about your industry and your customers. It’s almost inexcusable to not leverage it!

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Under the Influence

Contently

It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!” and “I’m going to Disneyland!” three times each during the post-game interview, according to a 2014 USA Today article.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. I wonder about the enormity of the human mind. From the day we are born till the moment we die, our brain collects, loads, and stores everything.

Google 118
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Creative Marketing: How to Make Your Office Space Better

Hive9

Movies and TV shows have given us all a visual image of what a soul-killing office looks like. An image may have popped into your head while reading that sentence. What does the cliché unpleasant office space look like?

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Why you should be a mentor

Biznology

You’re never done learning, and all successful entrepreneurs know that you’ll never truly feel like you’ve ‘made it.’ But if you’re lucky enough to be at a point in your career where someone greener is coming to you for guidance, you should strongly consider agreeing to be a mentor. Here’s why. The Long Game. Every argument I’ve ever heard against being a mentor have all been dazzlingly short-sighted.

Linkedin 118
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4 Rules to Drive More Inbound Calls from Mobile Marketing

Marketing Insider Group

In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. If you’re […]. The post 4 Rules to Drive More Inbound Calls from Mobile Marketing appeared first on Marketing Insider Group.

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Step-by-Step Guide to Creating a Marketing Persona

Brandpoint

If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. To do that effectively, you need to understand your audience and their motivations and challenges, and it has become standard for many organizations to develop marketing personas.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Customer Service Arms Race

Contently

The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. Chat with us. Have a question about Olark?

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4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

Do you remember when everyone had a landline? I do. In fact, I remember the days when a phone number with a nine was a thorn in your side because it took longer to dial. It wasn’t that long ago. I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Today, we’re balancing Instagram , Snapchat , Blab , Periscope , and whatever makes the front page of Product Hunt tomorrow.

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The Metrics that Should be in every CMO Dashboard

Hive9

When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.

CMO 104
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What is Outside-In Marketing?

Biznology

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book. It all started with my other book: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content (ARS), which I co-authored with Frank Donatone and Cyntia Fishel.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Marketing Insider Group

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […].

Outreach 119
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What Can I Do With A Free Account From SEMrush?

SEMrush

Many new users to SEMrush ask this question and are not really sure what you can do with the SEMrush software. Obviously, many new users to SEMrush will start out on the free level before deciding to make a purchase on a subscription. But when you first create your free account, it’s important to know exactly what you get access to so that you can utilize your SEMrush account to its fullest potential.

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Infographic: Alcoholic Metaphors for Content Marketing

Contently

If you’ve ever been to a marketing conference, you know that booze is essential. People need libations if they’re going to spend an entire day talking about the benefits of user-generated content. And if you’ve ever read a marketing blog, you know that outlandish metaphors help make esoteric ideas more relatable. On TCS, the editorial team once spent way too much time outlining a story about the parallels between NBA teams and marketing publications.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition.

ROI 113
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to Figure Out Your Next Best Move Using Data

Hive9

It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign. You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue.

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11 Inspirational Design Articles to Elevate Your Thinking

Brandfolder

What do all successful designers have in common? The ability to approach complex challenges with simple, yet innovative solutions. And while we all have our own techniques for problem solving.

Design 89
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How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […].