April, 2016

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt. Remember the comfort of blanket forts when you were a kid?

50 Must-Know Statistics to Improve Your Lead Generation Strategy

Marketing Insider Group

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […]. The post 50 Must-Know Statistics to Improve Your Lead Generation Strategy appeared first on Marketing Insider Group.

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Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. I know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means.

B2B 166

10 Insightful Leadership Resources for Content Managers

RockContent

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Interactive + Content + Partner = Great Marketing Example

Oracle

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today.

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The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.

Everything You Need to Know About Content Marketing Automation

Marketing Insider Group

Not automating your content marketing is a mistake only amateurs make, and if you take 2015 top content marketing influencer Jeff Bullas’ word for it, only social media purists would think otherwise. And why should you believe him? Well, Jeff occupies the eighth spot at Forbes’ list of The World’s Top 40 Social Marketing Talent. […]. The post Everything You Need to Know About Content Marketing Automation appeared first on Marketing Insider Group. Content Marketing

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

11 Tips to Get the Meeting and Not get Stood Up

DiscoverOrg

We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? How do you ensure that once you do snag that meeting they won’t flake at the last minute and lose momentum, or even worse, end up as a bunch of worthless muck wrapped around your hook?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How CMOs Can Overcome 3 Key Challenges

Oracle

At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with customers. Throughout roundtables and keynote panel discussions, a few clear challenges emerged. Working as a team, attendees drew from experience and expertise to hone in on actionable ways to address these challenges.

B2C 159

Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.

Sales 146

B2B Marketing Integration: 5 Ways to Work Better With Sales Departments

KoMarketing Associates

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. We felt they constantly over-promised, leading us to under-deliver because of turnaround times or because we simply couldn’t do what they promised.

Work 168

Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Marketing Insider Group

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly? appeared first on Marketing Insider Group. Content Marketing

Tools 153

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A glaring omission in B2B selling systems

Avitage

Two top B2B sales problems are: Low output, measured as new customers acquired, revenue growth, margin, and product mix High selling costs measured as productivity, efficiency, revenue yield per rep, sales cycle time We’ll use one important cause of these top sales problems — low sales prospecting effectiveness — to focus our main point. Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough.

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. It’s a fact that in 2016, manufacturers and industrial companies are spending more of their marketing dollars on digital marketing tactics.

Two Thirds of Marketers Cannot Measure Mobile

Oracle

It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

Mobile 159

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making

bizible

Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. Regarding the stack, Scott Brinker of Chief Martech wrote , “ This is a beautifully thought out marketing stack. It’s organized primarily by flow across the buyer’s journey, which keeps the customer in mind throughout its architecture… The synthesis of these different lenses into a cohesive design is remarkable.”.

Funnel 133

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected

KoMarketing Associates

“Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. If you’re in the business of content marketing, you are, by necessity, comfortable with change.

How to Make the Most of Facebook Interest Targeting

Marketing Insider Group

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […]. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Content Marketing

7 reasons you’re not getting the most out of customer facing content

Avitage

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to support buyer-centered selling practices.

Say hello to Outside-In Marketing

Biznology

After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Email's Future: Custom App Experiences for the Inbox

Oracle

Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Not only do you need to spend time and resources building a mobile app that actually delivers value and a good user experience, you then have to get consumers to download it, compete for real estate on their home screen, and hope they don’t simply delete it later on.

How To Decide Whether To Save Or Kill Your Marketing Technology

bizible

As industries mature, companies buy or price out their competitors, and the industry becomes much simpler. For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. This same “simplifying” will happen in the marketing technology space. And it will be driven by marketers like you. Soon, marketing stacks will be too unwieldy to manage and marketers will shift from building to tearing it down. Simplifying will become the new black.

Demand 131

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

When Accenture published its “Content: The H2O of Marketing” report in February 2016, its statistics showed that the majority of marketers have more digital content at their fingertips than they did two years ago. Additionally, 83 percent of respondents said that they expected this amount to increase within the next two years. We spoke to Donna Tuths, global lead of Digital Content Offering at Accenture Interactive, for insight into how B2B marketers are handling the content overload.

B2B 242

How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […]. The post How Mobile Apps Have Changed the Face of Digital Marketing appeared first on Marketing Insider Group. Mobile

Mobile 151

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.