DivvyHQ
NOVEMBER 14, 2022
Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.
SendX
NOVEMBER 14, 2022
It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues. Email isn’t usually the first thing on a digital marketer’s radar, especially when there are multiple sites out there that will give you a template and make it easy to send out cookie-cutter email blasts and newsletters in minutes.
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Marketing Insider Group
NOVEMBER 14, 2022
How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.
ANNUITAS
NOVEMBER 14, 2022
We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. .
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
NOVEMBER 14, 2022
Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s
Search Engine Journal
NOVEMBER 14, 2022
Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. The post 10 Image SEO Tips To Make A Website Users Will Love appeared first on Search Engine Journal.
Martech
NOVEMBER 14, 2022
Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.
Ahrefs
NOVEMBER 14, 2022
Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a property site from zero to 300-400 clicks per day.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
NOVEMBER 14, 2022
An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers. With a team like this, you’re giving your business the best chance of creating email marketing campaigns that will achieve the desired… The post A Comprehensive Guide to Email Marketing Jobs appeared first on Benchmark Email.
Ahrefs
NOVEMBER 14, 2022
It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing content for any keyword.
Search Engine Journal
NOVEMBER 14, 2022
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. The post TikTok Offers New Resources & Ad Credits For Small Businesses appeared first on Search Engine Journal.
Conversica
NOVEMBER 14, 2022
Your leads and customers have questions—and your Marketing, Sales, and Customer Success teams have answers. That’s good because questions indicate that a contact is engaged and interested in learning more about your business and offerings. Unfortunately, tasking your staff with answering a slew of incoming questions is difficult to scale. And while traditional automation solutions can help your teams fill in the gaps, one-way communications can only do so much.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 14, 2022
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can. The post Experts Predict Twitter Outage & Advise Downloading Your Data appeared first on Search Engine Journal.
HG Data
NOVEMBER 14, 2022
With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful … The post Product Innovation in a Data-Driven World appeared first on HG Insights.
Search Engine Journal
NOVEMBER 14, 2022
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch 40+ Free Courses appeared first on Search Engine Journal.
SalesIntel
NOVEMBER 14, 2022
Qualifying a sales lead has grown into a more complex task than simply checking boxes off of a customer profile. Sales is more than a transaction; it is a process and an increasingly personalized one. Qualifying questions are the gateway to not only moving forward in a sale but also building a positive reputation among prospects by demonstrating your interest in their specific needs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 14, 2022
Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.
SendGrid
NOVEMBER 14, 2022
Customers today expect personalized service on every channel where they connect with businesses. To provide this, businesses need a centralized data hub that helps every team understand the customer journey across channels. This is what an omnichannel communication strategy provides—and email is a crucial component. Email allows you to send personalized communication straight to customers’ […].
Search Engine Journal
NOVEMBER 14, 2022
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn't be worse. The post Twitter Fires 80% of Contractor Employees With No Formal Notice appeared first on Search Engine Journal.
Content Marketing Institute
NOVEMBER 14, 2022
Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
NOVEMBER 14, 2022
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For $391.5 Million appeared first on Search Engine Journal.
Lead Liaison
NOVEMBER 14, 2022
Event Innovation: Increasing Engagement & Event Success Post-COVID. It’s 2022, we are a full two years out from the complete shut-down of our world with COVID-19. During that time, we were forced to change. The buzz words during the past few years have been “innovation” “new normal” “hybrid” “creative”. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more.
Oktopost
NOVEMBER 14, 2022
Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. And it’s not all surprising. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a
The Daily Egg
NOVEMBER 14, 2022
Effective ecommerce merchandising makes it easy for website visitors to find the products they’re looking for. It also helps customers discover new. The post 9 Strategies for Ecommerce Merchandising appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ignite
NOVEMBER 14, 2022
In an exchange relationship between working professionals, there are a myriad of tactics, tools and techniques that can help persuade the other party to better align with your way of thinking. While these tools should never be implemented to coerce a buyer into a detrimental relationship for the seller’s gain, they can be used to help expedite a positive process that benefits both parties involved while simultaneously demonstrating the value needed to help a buyer realize the unique and helpful
The Daily Egg
NOVEMBER 14, 2022
Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow. The post The Differences Between Customer Acquisition and Retention appeared first on The Daily Egg.
Ignite
NOVEMBER 14, 2022
In an exchange relationship between working professionals, there are a myriad of tactics, tools and techniques that can help persuade the other party to better align with your way of thinking. While these tools should never be implemented to coerce a buyer into a detrimental relationship for the seller’s gain, they can be used to help expedite a positive process that benefits both parties involved while simultaneously demonstrating the value needed to help a buyer realize the unique and helpful
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