Content Marketing Institute
FEBRUARY 22, 2019
Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece. Continue reading → The post 3 Tips for Eyeball-Worthy Content appeared first on Content Marketing Institute.
SendX
FEBRUARY 22, 2019
MailChimp isn’t really meeting your needs eh? Chances are, you’re looking for something with better legal policies, pricing and support. Yep, we’ve traveled that road as well. So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses.
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KoMarketing Associates
FEBRUARY 22, 2019
As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. In addition, 89 percent of marketers utilize data and analytics to make strategic decisions, while 76 percent use it for their corporate database/CRM efforts.
Biznology
FEBRUARY 22, 2019
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
FEBRUARY 22, 2019
I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual production of The Vagina Monologues ( which I was always in). At the time, I didn’t know the experience was a lesson in lead generation. It was incredibly frustrating to hand someone a cupcake and deliver my spiel about the play, only to have them say, “Oh, that’s cool” through a mouthful of icing and walk away.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Emplifi
FEBRUARY 22, 2019
Facebook Ads are easy to 'get into'. One tap of that juicy blue 'boost post' button and off you go…Getting the most out of them?That’s a lot harder, especially in 2019.
SEMrush
FEBRUARY 22, 2019
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.
Emplifi
FEBRUARY 22, 2019
Facebook Ads are easy to 'get into'. One tap of that juicy blue 'boost post' button and off you go…Getting the most out of them?That’s a lot harder, especially in 2019.
Forrester B2B
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
FEBRUARY 22, 2019
It can be overwhelming to create the vision and execute a marketing strategy with a small internal team. Agencies can come alongside you and transform your business, but you need the right one. Here are a few things to think about as you look for your next agency partner: 1. What Do They Offer? A full-service marketing agency can offer everything your business needs.
BenchmarkONE
FEBRUARY 22, 2019
Time management is critical to success in business, particularly for those in marketing. Marketers walk a fine line between ideation and execution. In other words, we’re expected to continuously innovate while also carrying out campaigns and strategies with the utmost efficiency. Juggling these two critical functions, along with the dozens of other daily tasks, can be quite the challenge.
Hubspot
FEBRUARY 22, 2019
With over 3.5 billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry.
FMG Suite
FEBRUARY 22, 2019
Every month, we provide a roundup of all the latest social media news that financial advisors need to know. Read on for updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. Google+ Announces Shut Down Date. As you may have heard, Google+ is getting shut down.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
FEBRUARY 22, 2019
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them -- a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site.
33Across
FEBRUARY 22, 2019
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust. The post High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising appeared first on 33Across.
Conversica
FEBRUARY 22, 2019
We came to work this week with a slight holiday hangover from President’s Day weekend to a pleasant surprise, Conversica’s been recognized as one of the most innovative AI companies in the world by Fast Company. As much as it’s a testament to our hardworking team, a quick glance at the list and we’re excited to be a part of a larger celebration of AI’s prevalence into our everyday lives.
Predictive Response
FEBRUARY 22, 2019
Sending a great email to prospective customers and followers is essential to stand out from your competition while maintaining the interest of your users and subscribers. Properly crafted emails help attract new readers while boosting loyalty between consumers and businesses in less time. Knowing how to send a well-received email that is useful, engaging, and relevant can ultimately mean the difference between failure and success in any market or industry. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convert
FEBRUARY 22, 2019
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. In the last decade or so, inbound marketing has become a great way for small businesses and ventures to generate leads. Usually, SMBs don’t have funds for an.
Directive Agency
FEBRUARY 22, 2019
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing?
NetLine
FEBRUARY 22, 2019
Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against skepticism to grow a content strategy.
Valasys
FEBRUARY 22, 2019
Before an effective connection can be made by the sales team with a prospect, there needs to be someone who should be able to establish an appointment for both the sales rep and the customer in order to help the sales call to take place. The sales company is usually the one who schedules the sales call by phoning the prospect and making arrangements for the sales rep to call the lead at a specific time on a specific date and at a location preferred by the lead.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LiveRamp
FEBRUARY 22, 2019
Making the first move is never easy. Some just try out a series of conversation openers, taking a hit-or-miss approach. Others look for a way to get introduced through a third-party. Luckily, when it comes to finding a mutually beneficial second-party data relationship, the rules of engagement are now clearly defined, making it much more approachable than ever.
nDash
FEBRUARY 22, 2019
Some things cannot be replaced. Loved ones. Pets. Unlimited data plans pre-2012. Most things are replaceable however, and this includes those who write content for your brand. This is not meant to be harsh or dismissive of anyone’s contributions. After all, your content is only as good as the people creating it. It’s just that people come and go, and if you want the content show to go on, you need to start thinking about how to future-proof the operation.
LiveRamp
FEBRUARY 22, 2019
At LiveRamp, our strength is in our partnerships. Not only are we constantly adding new platform, data provider, and publishers to our people-based marketing network, but we’re always deepening and evolving existing relationships to bring you new people-based solutions. We’re excited to bring you a roundup of our newest partners and the new features available for our existing partners.
Televerde
FEBRUARY 22, 2019
David McCann from CFO.com wrote a piece highlighting Televerde’s recently appointed CFO, Jill Barnard, and how she came to discover this unique organization. “With the millennial workforce really driving the idea of purpose-driven companies that change the world by doing business for good, it really lines up with the opportunity for us to share our story,” she says.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Aberdeen
FEBRUARY 22, 2019
Rats have been relied on for laboratory medical testing for decades. But, it wasn’t until recently that scientists tuned in to their incessant lab chatter. It was no secret that rats are chatty socialites, but most rodent vocalizations are ultrasonic, or above the frequency human ears can hear. So, two researchers at the University of Washington built a software tool that can capture, synthesize, and categorize rodent squeaks.
Really B2B
FEBRUARY 22, 2019
With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process.
Delivra
FEBRUARY 22, 2019
Across all industries, marketers need the ability to add contacts to an automated journey based on where they are in the sales process. This is especially valuable to B2B marketers who want to be able to transition contacts marked as “lead” into different journeys as that lead moves down the marketing funnel. The idea is that brand new leads should get a certain series of content and when they’ve entered into a different phase, marketers want to be able to transition them into another series of
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