Mon.Nov 12, 2018

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The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action.

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18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides,

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Marketing Technology Buy The Book

Webbiquity

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools.

Buy 203
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Marketing Insider Group

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]. The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group.

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics.

Ethics 136
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8 Ways to Use Chatbots to Boost Engagement on Your Website

Biznology

Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked. You can use them to really get ahead when it comes to engagement and customer service on your website. If you don’t embrace chatbots, you are likely to fall behind with your competition.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access to all members’ data and hire an integrity assurance officer.

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The Data Behind Viral Marketing Events

Brandwatch Marketing

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Google is slowing innovation

JotForm

It was 1995 and the universe was deep in battle… A fearsome empire was striving for world domination and crushing their competitors with an iron fist. Their strategy? Embrace, extend, extinguish. Meanwhile, an impertinent upstart was lurking in the wings?—?one that would eventually bid to over.

Google 97
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Landing Page Considerations For High-Involvement Decisions

SEMrush

If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.

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8 Killer Tips for Better Social Media Community Management

Emplifi

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight.

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How Much Should You Be Paying Your Marketing Agency?

Envy

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward. The next step though, in our experience, is perhaps the most potentially disruptive part in the process because this is the point you’ve gotta make final decisions about what you really need, and how much to pay. And then, of course, you have to be sure that the price quote fits the bill.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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When ABM Isn’t Working, Part 2

Engagio

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller, Peter Herbert, Justin Gray and Joe Andrews. In part 2, the guidance continues from the paragons of profit.

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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.

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14 Unforgettable Color Palettes to Help You Design Your Own

Hubspot

It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds -- and about 62-90 percent of their assessment is based on colors alone.

Design 92
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Research: 6 Key Drivers of Successful Customer Feedback Programs

Genroe

For more than 15 years I’ve been working with clients to create and run successful customer feedback and Net Promoter® programs. Over that time we have seen many implementations: some good and and some not so good. While we’ve seen lots of great ideas and know quite a few pitfalls that will likely spell failure, […]. The post Research: 6 Key Drivers of Successful Customer Feedback Programs appeared first on Genroe.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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8 of the Best Retail Blogs Every Retailer Should Be Reading

Hubspot

The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black Friday does. With the explosive growth of online shopping and 2017’s brick-and-mortar retail apocalypse , how can you, a retailer, adapt to the ever-changing preferences of consumers today?

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The Advanced Guide to Keyword Clustering

Moz

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.

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A quick guide to conversion funnel optimization

Conversica

Marketers become more effective when they understand the path that customers take as they progress from interested website visitors to paying customers. If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of leads that fall out of the funnel, never to return. The best way to take advantage of all leads that are initially engaged is to optimize your conversion funnel.

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The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality

ClearVoice

This morning on Instagram, I saw a post about finding the perfect kebab in northern Miami Beach. I saw a story about Japanese pancakes. I saw a post about Friendship Day from a candy company. Someone got paid to create all those posts. How enviable does that job sound? While food writing for publications is often idealized as a dream gig, the reality is most publications pay between $50-$250 for an article these days.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Increase Insurance Sales – Ideas & Strategies for Agents

Outbound Engine

As an insurance agent, learning how to increase insurance sales is a top priority for your business. In fact, there is more pressure to do so now than ever before. A rather sobering data point from McKinsey & Co. suggests that one in four insurance agents will lose their jobs by the end of this year. While this stat is unsettling, it can instead provide motivation for you to find simple yet effective ideas and strategies to increase insurance sales.

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The Key to Success in Q4? A Strong Out of Office Plan

Anyword

With the holidays just around the corner, we’ve got our mind on turkey, pumpkin pie, green bean casserole, and of course — time away from the office. The holidays are a fun, festive time of year to spend with friends and family. Incidentally, that means that people on your team will likely be out of the office, sometimes for long periods of time. To make sure this won’t halt progress, it’s crucial to come up with a plan for this time in advance.

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Where Can I Get New Content Ideas?

FMG Suite

We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content – […].

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10 Facts About B2B Blogging

The Brit Agency

One of the goals of Inbound Marketing is to generate a steady stream of qualified prospects using content. This often starts by developing quality content that is well optimized for your persona and search engines, this in turn will attract more qualified visitors to your website who are interested in reading relevant content. Some may also explore other website pages, and request more information from you by filling out a form in exchange for their email address, and then they become a marketin

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Case study: Choozle’s advertising strategies

Choozle

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at Choozle uses its own proprietary technology to test, run, and measure success with its programmatic display campaigns across the U.S. and UK. (Don’t forget to read the accompanying choozlechat for a more in-depth look at our internal marketing & advertising strategies.).

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2019 SaaS Black Friday Deals

Visitor Queue

Black Friday and Cyber Monday are not just for consumers anymore! Whether heavily promoted or hidden, SaaS companies regularly hold Black Friday and Cyber Monday sales with deals up to 50% off! To make your life easier, we’ve put together a collection of those deals below. Visitor Queue – 50% off Annual Plans Our own software, Visitor Queue, […].

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Research: 6 Key Drivers of Successful Customer Feedback Programs

Genroe

For more than 15 years I’ve been working with clients to create and run successful customer feedback and Net Promoter® programs. Over that time we have seen many implementations: some good and and some not so good. While we’ve seen lots of great ideas and know quite a few pitfalls that will likely spell failure, […]. The post Research: 6 Key Drivers of Successful Customer Feedback Programs appeared first on Genroe.