Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product
NOVEMBER 12, 2018
“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. We all know the value of listening to the customer.