Mon.Nov 12, 2018

Want to Connect with Millennials? Take a Page from Print Catalogs

Modern Marketing

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant.

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.

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Marketing Technology Buy The Book


With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.

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More Trending

Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. We all know the value of listening to the customer.

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How to Tailor a Content Marketing Strategy By Company Size


In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.”

8 Ways to Use Chatbots to Boost Engagement on Your Website


Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey


When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

When ABM Isn’t Working, Part 2


Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller, Peter Herbert, Justin Gray and Joe Andrews.

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How Much Should You Be Paying Your Marketing Agency?

Marketing Envy

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.

The Data Behind Viral Marketing Events

Crimson Hexagon

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments.

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3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)


According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing.

3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner


What could your team accomplish with an extra few hours in your week? You could finally get around to that project you’ve been wanting to start, or launch a new initiative to help hit your targets more efficiently. Now think about what your company could accomplish with an extra 9000 hours this year. Seems too.

18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

A Digital Asset Manager Is Key to Scaling Your Content Marketing Strategy

Content Standard

Once your content marketing strategy is running on all cylinders and you’re publishing content at an impressive pace, you’re eventually going to start finding it harder to organize and locate all of your digital assets.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients


Full-time freelancing or moonlighting? It’s a question for both workers and clients. Individuals must determine if full-time freelancing is the right fit for their lifestyle.

Here’s What Facebook Portal Means for Marketers

Content Standard

Facebook’s entry into the in-home smart speaker market is now available to purchase, making it one of the highest-profile tech toys available to consumers at the start of the holiday shopping season.

Traackr Integrates Twitch Expanding Influencer Discovery & Analytics


With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers

Why Personalized Marketing Makes a Great First Impression on Customers


Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Google is slowing innovation


It was 1995 and the universe was deep in battle… A fearsome empire was striving for world domination and crushing their competitors with an iron fist. Their strategy? Embrace, extend, extinguish. Meanwhile, an impertinent upstart was lurking in the wings?—?one one that would eventually bid to over. Backstage

8 of the Best Retail Blogs Every Retailer Should Be Reading


The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black Friday does.

Esports: Reigniting the Gaming Industry

Crimson Hexagon

Audience Current Events APAC audience analysis esports

The Importance Of A Structured Content Planning Session: Your 5-Step Plan


It takes time to create a piece of content that is useful, accessible, and high-quality. But the hard work doesn’t start with your content. Where it really begins is during your content planning sessions.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Is Privacy Forward and Why Does it Matter for Marketers?

Modern B2B Marketing

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name.

The What, Where, and How of Video Consumption [New Data]


Since late last week, the topic of online video has worked its way into a few headlines.

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Where Can I Get New Content Ideas?

FMG Suite

We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content – […]. Blogging Content General Marketing Marketing Tips content ideas content marketing marketing tip