Mon.Nov 12, 2018

Want to Connect with Millennials? Take a Page from Print Catalogs

Modern Marketing

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant.

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.

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Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.

Report 224

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketing Technology Buy The Book

Webbiquity

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.

Buy 213

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Marketing Insider Group

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money.

More Trending

Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. We all know the value of listening to the customer.

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How to Tailor a Content Marketing Strategy By Company Size

Contently

In “Parks and Recreation,” Ron Swanson offers sage advice: “Never half-ass two things,” he says. “Whole-ass one thing.”

When ABM Isn’t Working, Part 2

Engagio

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller, Peter Herbert, Justin Gray and Joe Andrews.

Work 99

How Much Should You Be Paying Your Marketing Agency?

Marketing Envy

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Content Marketing Institute

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team.

The Data Behind Viral Marketing Events

Crimson Hexagon

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments.

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3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner

Influitive b2b

What could your team accomplish with an extra few hours in your week? You could finally get around to that project you’ve been wanting to start, or launch a new initiative to help hit your targets more efficiently. Now think about what your company could accomplish with an extra 9000 hours this year. Seems too.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

Buffer

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone.

Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients

ClearVoice

Full-time freelancing or moonlighting? It’s a question for both workers and clients. Individuals must determine if full-time freelancing is the right fit for their lifestyle.

Traackr Integrates Twitch Expanding Influencer Discovery & Analytics

Traackr

With the integration of Twitch, Traackr provides influencer discovery and influencer analytics for game developers seeking to build relatinoships with gamers

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Digital Asset Manager Is Key to Scaling Your Content Marketing Strategy

Content Standard

Once your content marketing strategy is running on all cylinders and you’re publishing content at an impressive pace, you’re eventually going to start finding it harder to organize and locate all of your digital assets.

8 Killer Tips for Better Social Media Community Management

SocialBakers

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A

Here’s What Facebook Portal Means for Marketers

Content Standard

Facebook’s entry into the in-home smart speaker market is now available to purchase, making it one of the highest-profile tech toys available to consumers at the start of the holiday shopping season.

What Is Privacy Forward and Why Does it Matter for Marketers?

Modern B2B Marketing

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Why Personalized Marketing Makes a Great First Impression on Customers

TowerData

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

8 of the Best Retail Blogs Every Retailer Should Be Reading

Hubspot

The retail industry evolves fast. Ten years ago, every town’s mall was a bustling hub of commerce, chock full of busy shops and pesky tweens. Nowadays, Cyber Monday generates $1.5 billion more in sales than Black Friday does.

Esports: Reigniting the Gaming Industry

Crimson Hexagon

Audience Current Events APAC audience analysis esports

The What, Where, and How of Video Consumption [New Data]

Hubspot

Since late last week, the topic of online video has worked its way into a few headlines.

Video 66

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Importance Of A Structured Content Planning Session: Your 5-Step Plan

DivvyHQ

It takes time to create a piece of content that is useful, accessible, and high-quality. But the hard work doesn’t start with your content. Where it really begins is during your content planning sessions.

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14 Unforgettable Color Palettes to Help You Design Your Own

Hubspot

It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand?

Where Can I Get New Content Ideas?

FMG Suite

We often hear from advisors that the biggest hurdle for content marketing is coming up with ideas for content – […]. Blogging Content General Marketing Marketing Tips content ideas content marketing marketing tip

Landing Page Considerations For High-Involvement Decisions

SEMrush

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.