Litmus
JUNE 17, 2021
Let’s clear the air first: There’s no perfect subject line. Yes, I said it. What works for one brand may not work for yours. And what does work may not always. The world is changing. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. The ones that matter.
Webbiquity
JUNE 17, 2021
Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. Every company must focus efforts into the vision it evokes.
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Sprout Social
JUNE 17, 2021
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in
Content Marketing Institute
JUNE 17, 2021
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JUNE 17, 2021
A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease. Whether you want a website for blogging or a professional online store, Wix truly has […]. The post Wix Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
JUNE 17, 2021
Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here.
SEMrush
JUNE 17, 2021
Through keyword tracking, you can also see how well, or how badly, your competitors are doing with the same or similar keywords. In this guide, we’ll share our top tips for tracking your rank.
ClearVoice
JUNE 17, 2021
Social media platforms continue to evolve and grow, and so do their respective user bases. That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.
SEMrush
JUNE 17, 2021
On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Bannerflow
JUNE 17, 2021
The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. Indeed, many brands showcased some of their best campaigns. But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide.
Bannersnack
JUNE 17, 2021
12 minutes read When you think about using stock photography, you’re probably rolling your eyes because you immediately imagine bad stock photos of people that don’t really send a message. Or they send the wrong one. How happy can a woman get just by eating a salad? In fact, there are plenty of professional stock photos that are extremely useful for companies or designers who need high-quality visuals but don’t want to spend too much time and money on photo shoots.
Seismic
JUNE 17, 2021
There are several characteristics and variables that make a great seller. When I asked Seismic Regional Vice President of Strategic Account Sales Chris Chandler, his response was simple. “The best sellers I’ve been around are thoughtful, have a presence, they’re creative, and have lots of grit—but, most of all—the best sellers I know are just plain smart.”.
Choozle
JUNE 17, 2021
Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach. Like all other consumers, a variety of mediums can reach college students. In addition to the traditional forms of advertising, like TV and radio commercials, and ads on billboards, transit, and print media, digital advertising has become another
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
JUNE 17, 2021
The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. The post 10 Top Digital Marketing Trends to Watch Through 2021 appeared first on Search Engine Journal.
SendGrid
JUNE 17, 2021
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. Here's what we know so far. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.
Search Engine Journal
JUNE 17, 2021
Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps. The post Google Adds More Ways to Edit Business Profiles in Search appeared first on Search Engine Journal.
Mereo
JUNE 17, 2021
Earlier this year, I detailed some key takeaways from a year of COVID-19 selling conditions. Around this time I was also invited to speak at a Top Sales World Roundtable hosted by Jonathan Farrington. Joined by fellow sales thought leaders and feet-on-the-ground CEOs Dave Mattson, Bob Apollo and Kevin Eikenberry, we had a fascinating discussion that focused on the major challenges sales leadership has faced this last year — and the outlook for challenges and opportunities ahead.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JUNE 17, 2021
Establishing authority and building relevant, high-quality website links can be challenging but they are essential. These 8 tactics can help. The post 7 Creative Ways to Earn or Build Links to Your Site appeared first on Search Engine Journal.
Liveintent
JUNE 17, 2021
Newsletters focused on automotive and education show fastest growth. New York, NY, June 17, 2021 — LiveIntent , the people-based marketing platform powered by the email address which connects 2,500 publishing and advertising brands with over 250MM logged-in users every month, today released a study examining the types of newsletters that benefited most from the programmatic demand seen this year as publishers lean into email like never before.
Search Engine Journal
JUNE 17, 2021
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here's what you need to know. The post How to Increase Conversions Through Generational Consumer Values appeared first on Search Engine Journal.
Optinmonster
JUNE 17, 2021
Are you looking to grow your affiliate marketing revenue? Need an easy way to target customers and boost engagement? Human Food Bar used OptinMonster to build their email list and promote seasonal sales and it paid off big-time! Now, they add thousands of monthly subscribers to their list and thousands of dollars to revenue. Let’s look at how they did it!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
JUNE 17, 2021
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Proven Tactics for Law Firm Content Marketing Success appeared first on Search Engine Journal.
Square 2 Marketing
JUNE 17, 2021
How To Turn Your Content Into A Relationship-Building Engine. If you pay attention to marketing at all, you’ve heard the following: Just create great content. You have to create great content. The bottom line is creating great content. And if you play any part in the content creation process yourself, you’ve waited to hear exactly how these marketing thought leaders suggest you create great content.
Search Engine Journal
JUNE 17, 2021
Admins of Facebook Groups can utilize new tools for managing their communities, moderating conversations, and learning a little more about their members. The post Facebook Has New Tools For Group Admins appeared first on Search Engine Journal.
LeadsRX
JUNE 17, 2021
The deprecation of third-party cookies is changing the way marketers market. If you aren’t already looking for a solution, you are falling behind. Regulation of consumer data and privacy is only getting more stringent. Yet at the same time, consumers still want a personalized experience, especially when interacting with brands they trust. When you visit your bank’s website, you don’t want to have to enter your account number and password on devices you continually use to check
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Search Engine Journal
JUNE 17, 2021
Facebook published its quarterly report on “Topics to Watch,” which highlights the rising topics of conversation on Facebook and Instagram in the US. The post Facebook’s Top 4 Topics to Watch appeared first on Search Engine Journal.
Golden Spiral
JUNE 17, 2021
Marketing to the healthcare market can be like a 60-mile bike ride. You must remain vigilant to protect yourself from all manner of distractions and dangers. Recently a friend and business associate joined me for an early morning ride. His primary focus in organizations is sales while I, of course, am a marketer. Throughout our careers, we have shared the experience of witnessing the trajectories of a number of early-stage tech companies with a variety of DNA.
Search Engine Journal
JUNE 17, 2021
Google's John Mueller explains why Google Search Console shows crawl errors even though the web pages work fine The post Why GSC Shows Crawl Errors When Page Loads Normally appeared first on Search Engine Journal.
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