Thu.Jun 17, 2021

18 Subject Line Tips from Experts to Win Email Opens

Litmus

Let’s clear the air first: There’s no perfect subject line. Yes, I said it. What works for one brand may not work for yours. And what does work may not always. The world is changing.

Branding Your Company – Communication is at the Core

Webbiquity

Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality.

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How to Discover Your Unique Selling Proposition to Beat Your Competitors

Go Beyond SEO

Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind of marketing seems to be working for them, and then copy it. Did it work? I’ll bet it did; kind of.

25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Content Marketing Institute

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How to Discover Your Unique Selling Proposition to Beat Your Competitors

Go Beyond SEO

Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind of marketing seems to be working for them, and then copy it. Did it work? I’ll bet it did; kind of.

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Overcoming the Three Curses of the HealthTech Technical Founder

Golden Spiral

Marketing to the healthcare market can be like a 60-mile bike ride. You must remain vigilant to protect yourself from all manner of distractions and dangers. Recently a friend and business associate joined me for an early morning ride.

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Natalie Binns on the State of B2B Marketing

Oktopost

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.

5 ways authors can make money outside selling books

ConvertKit

“Oh, I’ll never make any money as a writer.”. It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Or that it can happen, but only for Great Authors. It’s time to bust that myth.

How Human Food Bar Gets 1800+ Signups Per Month With OptinMonster

Optinmonster

Are you looking to grow your affiliate marketing revenue? Need an easy way to target customers and boost engagement? Human Food Bar used OptinMonster to build their email list and promote seasonal sales and it paid off big-time!

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it.

How to Get More Customers

Altitude Branding

Every business needs a constant stream of customers. Without plenty of satisfied customers, you won’t have a business, regardless of how well everything else in your business works.

5 Proven Strategies For Creating Buyer-Centric Content

Square 2 Marketing

How To Turn Your Content Into A Relationship-Building Engine. If you pay attention to marketing at all, you’ve heard the following: Just create great content. You have to create great content. The bottom line is creating great content.

Social Media Content Calendar Template

Content Science Review

Use this social media content calendar template to create a content roadmap for all of your social channels. Premium

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Instagram Live Analytics: How to Use Data to Get More Views

Hootsuite

Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. You’re in luck.

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How to Create a Countdown Timer in WordPress (the Easy Way)

Optinmonster

Do you want to build excitement on your site by adding a countdown timer? Countdown timers create a sense of urgency and FOMO (fear of missing out) to encourage people to sign up for emails, sales, events, webinars, and more. This tutorial will show you how to create a countdown timer in WordPress.

10 Top Digital Marketing Trends to Watch Through 2021

Search Engine Journal

The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. The post 10 Top Digital Marketing Trends to Watch Through 2021 appeared first on Search Engine Journal. Digital Experience SEO

HG Honors Pride Month and the LGBTQIA+ Community

HG Data

Taylor viens. marketing & Digital communications manager. june 14, 2021. Every June, HG honors Pride Month.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Google Adds More Ways to Edit Business Profiles in Search via @sejournal, @MattGSouthern

Search Engine Journal

Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps. The post Google Adds More Ways to Edit Business Profiles in Search appeared first on Search Engine Journal. News SEO

The Evolution of Gender-Inclusive Beauty

Traackr

The beauty industry is experiencing growth in including a broader spectrum of gender identities and self-expression, led by indie LGBTQIA+ brands

Performance Marketing: Key Channel Considerations

Digilant

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. This study indicates that nearly 80% of respondents are interested in growing their pool of leads and consumers, or rather, first-party data.

choozlechat: Targeting college students with digital advertising during the pandemic with OnCampus Advertising

Choozle

Due to the pandemic, college campuses look a bit different. These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Personalization, Automation and the Tools + Data You Need to Make an Impact

TowerData

Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? Personalization featured Email Intelligence

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9 Best Practices to Help You Use Stock Photos and Avoid the Ridiculousness Effect

Bannersnack

12 minutes read When you think about using stock photography, you’re probably rolling your eyes because you immediately imagine bad stock photos of people that don’t really send a message. Or they send the wrong one. How happy can a woman get just by eating a salad?

Transitioning to a First-Party Ecosystem for Your Data

LeadsRX

The deprecation of third-party cookies is changing the way marketers market. If you aren’t already looking for a solution, you are falling behind. Regulation of consumer data and privacy is only getting more stringent.

The Importance of Customer Nurturing Campaigns In 2021

BenchmarkONE

Most visitors who land on your website aren’t ready to buy, but they are interested in what you have to offer. Customer nurturing campaigns are designed to attach to that interest and help it grow into the desire to become a customer and partner.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.