Fri.Oct 19, 2018

What Annoys Audiences the Most About Marketing Emails


How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you have at least once. I certainly have on more than one occasion, for a variety of reasons.

Get More Data from Your Leads With Your Lead Generation Forms


Every business wants to get more data, and even better, more accurate data, from the leads they've generated through their landing pages and forms. Other than improving lead generation efforts and increasing form fields , how can you increase data across the board? Big Data Marketing

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations.

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Making the Business Case for Data Management


You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.

Modern Marketing

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

More Trending

The 4 Basic Truths of Good Sales Enablement Content


“What exactly are you doing here?” ” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training.

5 Ways to Boost Your B2B Messaging (And Untangle the Buyer Journey) 

Bulldog Solutions

When you think about B2B campaigns, what comes to mind? Product-focused messaging written in sales-speak? One-off campaigns that don’t impact business goals or address customer needs? It doesn’t have to be this way.

How I've used "morning pages" to grow and define my business


Will I consume or create? This is one of the most important questions you can answer each day. Thanks to social media, chat apps, and streaming content, it’s so easy to consume — and it gets easier all the time.

7 Tips For More Effective Website Chatbots


Website chatbots are consistently touted by many – including us – as one of the hottest marketing technologies to watch in 2018. They efficiently combine elements of customer service, marketing and branding in a way that is uniquely important and, better still, automated.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3D Rendering: Cost Savings, Time Savings and Control

The Mx Group

You know the drill: You have a new product you’re introducing to your audience, so you need eye-catching, high-resolution images of it for your website and marketing collateral. What’s the first thing you and your team plan for? A photo shoot. The problem?

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Into the Mind of a B2B Decision Maker


I’d like to take you where only a few neuroscientists and psychologists have dared to go before: deep into the minds that make up a B2B decision making unit. Because. The post Into the Mind of a B2B Decision Maker appeared first on Kapost Content Marketing Blog. Research and Insights

How To Increase Your Display Ads Click Through Rate


Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert!

Fundamentals Are Essential for Content Success

Content Marketing Institute

“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers


LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share.

Amazing Results with Long-Form Content: 5 Simple Tips


Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors.

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Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms


In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.

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How to convert PDF to Excel in Microsoft Office


How to convert a PDF to Excel in Microsoft Office Word Open the PDF file in Microsoft Office Word. A popup window about the PDF conversion will appear; click OK to confirm. Save the Word document as a web page. Open the MS Office Excel app and browse to the web page file that you sav.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Build a Business Around Your Website: How to Set Your Project & Team Up for Success

Modern B2B Marketing

The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process.

Give Your Event Marketing a Boost with an Integrated Content Strategy

Content Standard

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team.

Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren't So Sure


Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working.

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Don’t be Scared to Delete your (bad) Leads

Heinz Marketing

By Lisa Heay , Senior Marketing Consultant for Heinz Marketing. It’s October – the time for pumpkin spice, corn mazes, trick or treating, and spooky stories. Speaking of spooky stories, here’s one you might have heard before. Marketing operations approaches sales and says, “Hey – I want to clean up our database, and I plan to delete a whole bunch of leads.” THE HORROR! From my experience, nothing scares sales more than deleting leads.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Channel Enablement Definition – What is Channel Enablement?


Channel Enablement Definition. A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts—. to increase operational efficiency and improve alignment.

What is an Early Adopter? A 3-Minute Rundown


In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies.

Managing the User Experience with FPX’s Mark Bartlett: Part 1


Mark Bartlett is the Chief Experience Officer at FPX and has over 20 years of experience leading customer experience and commerce practices. He helps FPX modernize the way businesses buy and sell across all channels through FPX’s enterprise CPQ solution.

A Simple Explanation of Exempt vs. Non-Exempt Employees


There are two types of employees -- "exempt" and "non-exempt". You might've seen these terms on job postings, or heard them in conversation. If you aren't sure what they mean, don't worry -- here, we're going to break them down. Exempt vs. Non-Exempt Employees.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.