Fri.Oct 19, 2018

What Annoys Audiences the Most About Marketing Emails


How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you have at least once. I certainly have on more than one occasion, for a variety of reasons.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations.

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6 Ways Using Innovative Technologies can Drive Growth


Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason for you to give up. There are many things that can help you to achieve business growth. Among others, one of the most important is the use of innovative technologies.

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Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.

Modern Marketing

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 4 Basic Truths of Good Sales Enablement Content


“What exactly are you doing here?” ” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training.

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5 Ways to Boost Your B2B Messaging (And Untangle the Buyer Journey) 

Bulldog Solutions

When you think about B2B campaigns, what comes to mind? Product-focused messaging written in sales-speak? One-off campaigns that don’t impact business goals or address customer needs? It doesn’t have to be this way.

How I've used "morning pages" to grow and define my business


Will I consume or create? This is one of the most important questions you can answer each day. Thanks to social media, chat apps, and streaming content, it’s so easy to consume — and it gets easier all the time.

Into the Mind of a B2B Decision Maker


I’d like to take you where only a few neuroscientists and psychologists have dared to go before: deep into the minds that make up a B2B decision making unit. Because. The post Into the Mind of a B2B Decision Maker appeared first on Kapost Content Marketing Blog. Research and Insights

How To Increase Your Display Ads Click Through Rate


Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert!

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers


LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share.

Fundamentals Are Essential for Content Success

Content Marketing Institute

“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford.

Give Your Event Marketing a Boost with an Integrated Content Strategy

Content Standard

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team.

Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms


In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to convert PDF to Excel in Microsoft Office


How to convert a PDF to Excel in Microsoft Office Word Open the PDF file in Microsoft Office Word. A popup window about the PDF conversion will appear; click OK to confirm. Save the Word document as a web page. Open the MS Office Excel app and browse to the web page file that you sav.

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Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren't So Sure


Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working.

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7 Tips For More Effective Website Chatbots


Website chatbots are consistently touted by many – including us – as one of the hottest marketing technologies to watch in 2018. They efficiently combine elements of customer service, marketing and branding in a way that is uniquely important and, better still, automated.

What is an Early Adopter? A 3-Minute Rundown


In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3D Rendering: Cost Savings, Time Savings and Control

The Mx Group

You know the drill: You have a new product you’re introducing to your audience, so you need eye-catching, high-resolution images of it for your website and marketing collateral. What’s the first thing you and your team plan for? A photo shoot. The problem?

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A Simple Explanation of Exempt vs. Non-Exempt Employees


There are two types of employees -- "exempt" and "non-exempt". You might've seen these terms on job postings, or heard them in conversation. If you aren't sure what they mean, don't worry -- here, we're going to break them down. Exempt vs. Non-Exempt Employees.

Build a Business Around Your Website: How to Set Your Project & Team Up for Success


The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process.

Channel Enablement Definition – What is Channel Enablement?


Channel Enablement Definition. A channel enablement definition is: utilizing resources to ensure that channel sellers have all the tools they need to be successful—and that the organization can track the success of their efforts—. to increase operational efficiency and improve alignment.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Don’t be Scared to Delete your (bad) Leads

Heinz Marketing

By Lisa Heay , Senior Marketing Consultant for Heinz Marketing. It’s October – the time for pumpkin spice, corn mazes, trick or treating, and spooky stories. Speaking of spooky stories, here’s one you might have heard before. Marketing operations approaches sales and says, “Hey – I want to clean up our database, and I plan to delete a whole bunch of leads.” THE HORROR! From my experience, nothing scares sales more than deleting leads.

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Managing the User Experience with FPX’s Mark Bartlett: Part 1


Mark Bartlett is the Chief Experience Officer at FPX and has over 20 years of experience leading customer experience and commerce practices. He helps FPX modernize the way businesses buy and sell across all channels through FPX’s enterprise CPQ solution.

The 3 Most Bone-Chilling Stories from 2018


We’re gathering round the campfire and digging up the most bone-chilling tales from 2018. And if you thought you could survive this without a terrifying amount of Halloween-themed puns, you’re gravely mistaken. The post The 3 Most Bone-Chilling Stories from 2018 appeared first on LiveIntent Blog. Perspective Amazon Apple Faceook GDPR google+ LiveIntentional third-party cookies

How to Win on Facebook in Q4: Data-driven tips for success


For the most part, people aren’t coming to websites directly for content anymore, which makes paid distribution more important than ever.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!