Content Marketing Institute
FEBRUARY 16, 2024
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Huptech Web
FEBRUARY 16, 2024
21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI?
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Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.
Customer Experience Matrix
FEBRUARY 16, 2024
“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP. This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 16, 2024
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 16, 2024
Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed by choice. To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement.
CMSWire
FEBRUARY 16, 2024
If Time named a 'Technology of the Year' it would hands-down be generative AI. Continue reading.
Martech
FEBRUARY 16, 2024
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.
CMSWire
FEBRUARY 16, 2024
Exploring the role of NLU and NLP in redefining marketing and enhancing the customer experience. Continue reading.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Stevens & Tate
FEBRUARY 16, 2024
Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.
CMSWire
FEBRUARY 16, 2024
OpenAI launches Sora, the next frontier in AI video generation offering hyper-realistic content. Continue reading.
Martech
FEBRUARY 16, 2024
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.
Thinkers360
FEBRUARY 16, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
protocol 80
FEBRUARY 16, 2024
Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.
HG Data
FEBRUARY 16, 2024
International Love Data Week is a global celebration of data taking place every year during the week of Valentine’s Day, with the goal of raising awareness and building a community to engage on data-related topics such as analytics, data management, and research. In honor of International Love Data Week, in this Insider Interview HG Insights’ […] The post Over A Decade of AI Innovations at HG Insights appeared first on HG Insights.
Brandpoint
FEBRUARY 16, 2024
Branded content is a hot topic, but it can be confusing to know exactly what it is. Fortunately, branded content is our bread and butter at Brandpoint, so we are here to help answer your questions! What is branded content? What does “branded content” mean? Branded content is a form of marketing that involves sharing content, like articles, infographics, videos, social media posts and more, that tells a story about your brand.
SmartBug Media
FEBRUARY 16, 2024
What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Customer feedback is also important for building trust and credibility with a customer base.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
ClickZ
FEBRUARY 16, 2024
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023
Single Grain
FEBRUARY 16, 2024
OpenAI just announced that ChatGPT has recently been enhanced with a groundbreaking memory feature, marking a significant leap in AI chatbot capabilities. This new functionality allows ChatGPT to remember user preferences and past interactions, which makes for a more personalized and coherent conversation over time. They are rolling out this new feature to a small portion of ChatGPT free and Plus users this week to learn how useful it is.
Conversica
FEBRUARY 16, 2024
The post Inbound Lead Follow Up: How to Automate Web Engagement appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Drew Neisser
FEBRUARY 16, 2024
When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not! In this episode, we’ll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems , Katrina Klier of Sage Strategy Group , and Gabi Zijderveld of Smart Eye.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Bannersnack
FEBRUARY 16, 2024
2 minutes read Definition of Readability in Graphic Design Readability in graphic design refers to the ease with which text can be read and understood by viewers. It encompasses various factors such as typography, layout, spacing, and contrast, all of which influence the legibility and comprehension of written content. Usage Ensuring readability is crucial in graphic design, as it directly impacts the effectiveness of communication and the user experience.
Referral Rock
FEBRUARY 16, 2024
Use our 100% free random code generator to instantly create, gift cards codes. coupon codes, vouchers, promo codes, referral codes, or serial numbers. With this generator you can use our preset templates or change the settings yourself to instantly create whatever codes you need. All codes are: Unique (non-repeating) within the set you generate Can be customized to represent your brand or promotion Free to use however you want Get started with a template below, customize your own settings,
Bannersnack
FEBRUARY 16, 2024
2 minutes read Definition of pilcrow in graphic design In graphic design and typography, a pilcrow, also known as a paragraph mark or paragraph sign (¶), is a typographical symbol used to indicate the start of a new paragraph within a block of text. It is often used in typesetting and word processing to improve the readability and organization of written content by visually separating paragraphs.
Referral Rock
FEBRUARY 16, 2024
Free Random Code Generator Use our code generator to create referral codes, promo codes, serial numbers, gift cards, strong passwords, voucher codes, etc. Generate 100 gift card codes Generate 10 passwords Generate your own unique codes Number of codes Code length Prefix Postfix Character set ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 Pattern Generate Copy to clipboard Download CSV ← Generate new codes Choose a preset Generate vouchers SAVE648 SAVE376 SAVE384 Use preset Gener
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Bannersnack
FEBRUARY 16, 2024
2 minutes read Definition of Ligature in Graphic Design A ligature in graphic design refers to the combination of two or more characters into a single glyph or typographic unit. Ligatures are created to enhance the appearance and readability of text by replacing certain character combinations that may visually clash or create awkward spacing with a more aesthetically pleasing and harmonious alternative.
Salesforce Marketing Cloud
FEBRUARY 16, 2024
The pressure is on. About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. To keep your sales team motivated when things are tough, you need to reward them for their victories.
Bannersnack
FEBRUARY 16, 2024
2 minutes read Definition of Kerning in Graphic Design Kerning refers to the adjustment of space between individual characters in a word or line of text to achieve a visually pleasing and balanced appearance. It involves fine-tuning the spacing between specific pairs of letters to improve readability and overall typographic harmony. Usage Kerning is a fundamental typographic technique used in graphic design to ensure optimal spacing between letters, preventing awkward or distracting gaps or over
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