Fri.Feb 16, 2024

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.

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The Marketing Book Podcast: “Second Skin” by Jason Miller

The Forward Observer

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller About the Book Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. Battling mental health demons, grappling with the “what the f**k am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties.

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP. This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected.

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EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

The pressure is on. About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. And in this ultra-competitive environment, morale can quickly take a dive. To keep your sales team motivated when things are tough, you need to reward them for their victories.

More Trending

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Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

Stevens & Tate

Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now

Content Marketing Institute

Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.

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[TEMPLATES] 12 Account-Based Marketing Email Examples

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Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Digital Marketing Strategies Made Simple: Attract, Engage Convert

CMSWire

Staying relevant with your digital marketing in an ocean of competition does not require great complexity. Continue reading.

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Branded Content FAQs

Brandpoint

Branded content is a hot topic, but it can be confusing to know exactly what it is. Fortunately, branded content is our bread and butter at Brandpoint, so we are here to help answer your questions! What is branded content? What does “branded content” mean? Branded content is a form of marketing that involves sharing content, like articles, infographics, videos, social media posts and more, that tells a story about your brand.

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What You Need to Know About NLU and NLP

CMSWire

Exploring the role of NLU and NLP in redefining marketing and enhancing the customer experience. Continue reading.

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Over A Decade of AI Innovations at HG Insights

HG Data

International Love Data Week is a global celebration of data taking place every year during the week of Valentine’s Day, with the goal of raising awareness and building a community to engage on data-related topics such as analytics, data management, and research. In honor of International Love Data Week, in this Insider Interview HG Insights’ […] The post Over A Decade of AI Innovations at HG Insights appeared first on HG Insights.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Customer Experience Trends: Innovations Shortening Journeys

CMSWire

If Time named a 'Technology of the Year' it would hands-down be generative AI. Continue reading.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Customer feedback is also important for building trust and credibility with a customer base.

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OpenAI Unveils Sora, Its Impressive AI Video Generator

CMSWire

OpenAI launches Sora, the next frontier in AI video generation offering hyper-realistic content. Continue reading.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Leadership Strategies in Turbulent Times

Drew Neisser

When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not! In this episode, we’ll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems , Katrina Klier of Sage Strategy Group , and Gabi Zijderveld of Smart Eye.

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What is readability in graphic design

Bannersnack

2 minutes read Definition of Readability in Graphic Design Readability in graphic design refers to the ease with which text can be read and understood by viewers. It encompasses various factors such as typography, layout, spacing, and contrast, all of which influence the legibility and comprehension of written content. Usage Ensuring readability is crucial in graphic design, as it directly impacts the effectiveness of communication and the user experience.

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The Ultimate Guide to Measuring Your Content Marketing ROI

Huptech Web

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI?

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What is pilcrow in graphic design

Bannersnack

2 minutes read Definition of pilcrow in graphic design In graphic design and typography, a pilcrow, also known as a paragraph mark or paragraph sign (¶), is a typographical symbol used to indicate the start of a new paragraph within a block of text. It is often used in typesetting and word processing to improve the readability and organization of written content by visually separating paragraphs.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Inbound Lead Follow Up: How to Automate Web Engagement

Conversica

The post Inbound Lead Follow Up: How to Automate Web Engagement appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

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What is ligature in graphic design

Bannersnack

2 minutes read Definition of Ligature in Graphic Design A ligature in graphic design refers to the combination of two or more characters into a single glyph or typographic unit. Ligatures are created to enhance the appearance and readability of text by replacing certain character combinations that may visually clash or create awkward spacing with a more aesthetically pleasing and harmonious alternative.

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Random Code Generator [Free]

Referral Rock

Use our 100% free random code generator to instantly create, gift cards codes. coupon codes, vouchers, promo codes, referral codes, or serial numbers. With this generator you can use our preset templates or change the settings yourself to instantly create whatever codes you need. All codes are: Unique (non-repeating) within the set you generate Can be customized to represent your brand or promotion Free to use however you want Get started with a template below, customize your own settings,

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What is kerning in graphic design

Bannersnack

2 minutes read Definition of Kerning in Graphic Design Kerning refers to the adjustment of space between individual characters in a word or line of text to achieve a visually pleasing and balanced appearance. It involves fine-tuning the spacing between specific pairs of letters to improve readability and overall typographic harmony. Usage Kerning is a fundamental typographic technique used in graphic design to ensure optimal spacing between letters, preventing awkward or distracting gaps or over

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Free Random Code Generator

Referral Rock

Free Random Code Generator Use our code generator to create referral codes, promo codes, serial numbers, gift cards, strong passwords, voucher codes, etc. Generate 100 gift card codes Generate 10 passwords Generate your own unique codes Number of codes Code length Prefix Postfix Character set ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 Pattern Generate Copy to clipboard Download CSV ← Generate new codes Choose a preset Generate vouchers SAVE648 SAVE376 SAVE384 Use preset Gener

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What is golden ratio in graphic design

Bannersnack

2 minutes read Definition of Golden Ratio in Graphic Design The Golden Ratio, often represented by the Greek letter phi (φ), is a mathematical concept that describes a ratio of approximately 1:1.61803398875. In graphic design, the Golden Ratio is a principle used to create visually harmonious compositions by dividing elements in a design according to this ratio.

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The new blueprint for customer experience: Always on, always listening

Martech

Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed by choice. To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement.