Mon.Nov 05, 2018

How to Advance Your Usage and Understanding of Marketing Attribution

bizible

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

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47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

9 Questions To Ask Yourself Before Designing a Brand Logo

Marketing Insider Group

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

More Trending

Three annoying things about B2B marketing

Biznology

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off.

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How To Develop A Social Media Policy For Your Business

Modern Marketing

For any small business , a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event.

Top ten external traffic referral sources of October 2018

Parse.ly

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral sources. There were 4.9

How to be Purposeful With Your Purpose-Driven Content [Examples]

Content Marketing Institute

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. .

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Create a Killer Social Media Campaign (Need a Quick Refresher?)

ClearVoice

We all want to create social content that ends up on Twitter’s trending leaderboard. That is one of the many reasons why we create engaging content and decipher the cryptic insights on which images deliver better engagement, reach and impressions on a daily basis.

What is the Difference Between Personalization and Customization?

TowerData

Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world.

New Research — What Does Success Look Like to Modern Marketers Today?

The Mx Group

What are B2B modern marketers’ challenges today? And is the term “modern marketing” even relevant? Is it a turnoff? We’ve debated these questions internally here for some time now, but in reality, terms don’t matter.

Your Guide to Writing an eBook [with a Downloadable Template]

Kapost

Here’s a cruel reality check about writing an eBook: Brands and businesses of all shapes and sizes are just chomping at the bit to cash in on the more than 20. The post Your Guide to Writing an eBook [with a Downloadable Template] appeared first on Kapost Content Marketing Blog. Content Creation

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Write B2B Follow-Up Emails: Tips & Tricks

Atomic Reach

Email outreach is practically a marketing birthright. We've mastered the art of email communication using templates, HTML, and large swaths of our CRMs. We know how to address pain points, features, benefits and when to offer solutions.

Making a Marketing Content Calendar People Will Actually Use

Brightedge

Since the beginning of the digital era, marketers have recognized that content is king. Although the sophistication of the resources and analytics have improved drastically for those in the industry, the importance of creating regular, high-value content for your users has never declined.

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The 100 Best YouTube Channels in Every Category

Hubspot

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day.

5 Questions: Jodie Gilroy

ClickDimensions

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

EContent 100: MarketMuse Among Top Companies in Digital Content for 2019

MarketMuse

A 10-judge panel convened again this year to identify the top 100 leading companies in the digital content industry for EContent 100. Again this year, artificial intelligence played an important role and once more MarketMuse is included in this list.

How to Build a 100-Day Plan to Grow Revenue

InsightSquared

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more.

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Stand Out in 2019 with Video Marketing

Engagio

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

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What I learned about procrastination while scaling my startup to 4.2 million users

JotForm

That’s how I felt. Tucked beneath what may have been the world’s softest blanket. I took a deep breath and rolled onto my side. It was a familiar moment — the moment when my 6 a.m. alarm clock sounded, after a night of tossing and turning. The moment when my daily responsibilities had yet. Backstage

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Use Templates to Enhance Your Creative

Modern B2B Marketing

In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.”

How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

In stream vs. in banner video advertising

Choozle

How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better?

The Underlying Factor of Landing Page Conversion

Ontraport

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. If your visitors trust that what you’re offering is valuable to them and that your business is reliable and reputable, they […]. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog. Landing Pages

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Stand Out in 2019 with Video Marketing

Engagio

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

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The Designer's Guide to the Golden Ratio [With 14 Examples]

Hubspot

What do snail shells, hurricanes, the Parthenon, and Mona Lisa have in common? They all follow the Golden Ratio. Here's the thing -- whether you're a designer or not, research has found your brain is likely hard-wired to prefer nature and artwork that follows the Golden Ratio.

How to Build a 100-Day Play to Grow Revenue

InsightSquared

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more.

MQL 57