Mon.Nov 05, 2018

How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

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How to Advance Your Usage and Understanding of Marketing Attribution

bizible

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

9 Questions To Ask Yourself Before Designing a Brand Logo

Marketing Insider Group

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report. As any statistician knows, there’s a big difference between correlation and causation.

More Trending

How To Develop A Social Media Policy For Your Business

Modern Marketing

For any small business , a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event.

Top ten external traffic referral sources of October 2018

Parse.ly

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral sources. There were 4.9

How to be Purposeful With Your Purpose-Driven Content [Examples]

Content Marketing Institute

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. .

What is the Difference Between Personalization and Customization?

TowerData

Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Questions: Jodie Gilroy

ClickDimensions

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.

The 100 Best YouTube Channels in Every Category

Hubspot

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day.

Making a Marketing Content Calendar People Will Actually Use

Brightedge

Since the beginning of the digital era, marketers have recognized that content is king. Although the sophistication of the resources and analytics have improved drastically for those in the industry, the importance of creating regular, high-value content for your users has never declined.

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Data-Driven Content Marketing: Introducing the SEMrush Approach

SEMrush

Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow. Content Marketing Discover SEMrush

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Use Templates to Enhance Your Creative

Modern B2B Marketing

In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.”

Stand Out in 2019 with Video Marketing

Engagio

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

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EContent 100: MarketMuse Among Top Companies in Digital Content for 2019

MarketMuse

A 10-judge panel convened again this year to identify the top 100 leading companies in the digital content industry for EContent 100. Again this year, artificial intelligence played an important role and once more MarketMuse is included in this list.

New Research — What Does Success Look Like to Modern Marketers Today?

The Mx Group

What are B2B modern marketers’ challenges today? And is the term “modern marketing” even relevant? Is it a turnoff? We’ve debated these questions internally here for some time now, but in reality, terms don’t matter.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Create a Killer Social Media Campaign (Need a Quick Refresher?)

ClearVoice

We all want to create social content that ends up on Twitter’s trending leaderboard. That is one of the many reasons why we create engaging content and decipher the cryptic insights on which images deliver better engagement, reach and impressions on a daily basis.

Stand Out in 2019 with Video Marketing

Engagio

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

In stream vs. in banner video advertising

Choozle

How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Build a 100-Day Plan to Grow Revenue

InsightSquared

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more.

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#SproutChat Calendar: Upcoming Topics for November 2018

Sprout Social

It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. That’s why this November #SproutChat is offering a big variety of topics, from social trends to focus days to figuring out how to get the most out of digital conferences. We’ve got you covered. Interested in a particular chat?

How to Build a 100-Day Play to Grow Revenue

InsightSquared

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more.

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How To: Win Back Unsubscribers For The Holiday Shopping Season

Opt Intelligence

The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What is Purpose-Driven Marketing?

FMG Suite

Increasingly, you’re seeing major brands start purpose-driven marketing campaigns by aligning their company with a cause that’s meaningful to them. […]. General Marketing Marketing Tips Quick Tips Social Media

Here's What's Stopping Virtual Reality From Going Mainstream [New Data]

Hubspot

In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. At least, one person in particular does.

Create Thanksgiving Marketing Videos In Minutes

Magisto

The holiday shopping season is upon us and with Thanksgiving right around the corner — we know that you are swamped. That’s why we are making it easier to create Thanksgiving themed marketing videos to get your messages across in minutes.

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Your Guide to Writing an eBook [with a Downloadable Template]

Kapost

Here’s a cruel reality check about writing an eBook: Brands and businesses of all shapes and sizes are just chomping at the bit to cash in on the more than 20. The post Your Guide to Writing an eBook [with a Downloadable Template] appeared first on Kapost Content Marketing Blog. Content Creation

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.