DivvyHQ
OCTOBER 16, 2019
Much like two people in love, the honeymoon phase of content marketing can be exhilarating, but not without hurdles. Understanding these challenges and knowing how to keep your team organized and on track will make the rough patches a little smoother.
Visitor Queue
OCTOBER 16, 2019
If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR. Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines. But while many website owners are now up-to-date on […]. The post How to Ensure Your Lead Generation is General Data Protection Regulation (GDPR) Compliant appeared first on Blog Visitor Queue.
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Seismic
OCTOBER 16, 2019
In today’s automated world, self-service has allowed customers to become increasingly independent. In fact, according to research from Forrester , B2B buyers want to self-educate rather than engage with a sales representative by a factor of nearly three to one. Meanwhile, seven in 10 indicate that buying products and services for work from a website is more convenient than buying from a sales rep.
Single Grain
OCTOBER 16, 2019
I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you that there is lots to be gained, like increased online exposure, better search results, and even a boost to your bottom line.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
OCTOBER 16, 2019
Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g. political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. Importantly their ambitions and values are very different from other generations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
OCTOBER 16, 2019
Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates.
KoMarketing Associates
OCTOBER 16, 2019
Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 percent) claim that they have fully integrated their content marketing program with their overall strategy.
Vidyard
OCTOBER 16, 2019
Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some background songs become permanently lodged in the cultural consciousness. Consider Celine Dion’s “My Heart Will Go On”—it’s such a fitting power ballad of romantic yearning that it’s now impossible to hear it and not think about the movie Titanic.
The Daily Egg
OCTOBER 16, 2019
You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […]. The post How to Understand and Act On Your A/B Test Results appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
OCTOBER 16, 2019
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.
Hubspot
OCTOBER 16, 2019
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management.
Outreach
OCTOBER 16, 2019
According to a recent study, gender diversity in the workforce can lead to more innovative and productive companies , when measuring their market value and revenue. But there’s a catch: the companies have to believe and genuinely champion that gender diversity is important, and not merely a line item on their job listings page. So how do great companies bring more women into their companies, including sales organizations?
Convert
OCTOBER 16, 2019
If you have been hunting for that one strategy that can level-up your social media game – without a doubt, it’s personalization. Reaching one’s target audience with individualized messages can work wonders for your business – that is, only if you know how to get it right! Earlier, it was believed that any interaction with.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
OCTOBER 16, 2019
By Matt Heinz , President of Heinz Marketing. TL:DR answer: It’s not the tech’s fault. Get these five things right first or the tech has no chance to help you. A few weeks ago I had the honor of participating in a roundtable discussion hosted by Jonathan Farrington centered on the role, impact and importance of technology in driving successful sales.
Bannersnack
OCTOBER 16, 2019
Thanksgiving is just around the corner and I came up with the 11 best thanksgiving cards and invitation examples for you to “gobble” up. Don’t run out of “thyme” looking around for great printable Thanksgiving and Friendsgiving cards to give out this season! Take a look at all of these Thanksgiving card examples and be […].
Martech Advisor
OCTOBER 16, 2019
The latest research shows that Instagram is being used by 73% of online audiences, which makes it one of the most important channels for businesses to reach their customers today. Here’s what you need to know in order to succeed on the platform, writes, Sarah Hughes, Senior Content Marketing Manager, Wibbitz. With over 1 billion active daily users now on the app, Instagram is no longer just a destination for young content creators.
Parse.ly
OCTOBER 16, 2019
Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. “More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. The majority of our newsletter readers don’t subscribe to the paywall, but we saw how vital newsletters were in bringing subscribers to the site again and again.” – Indu Chandrasekhar Director of Audience Development, WIRED.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech Advisor
OCTOBER 16, 2019
5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. Will marketers be able to balance the 5G and privacy paradox, or will privacy become a myth in the era of 5G internet?
SmartBug Media
OCTOBER 16, 2019
Would you rather listen to this blog instead of reading it? Just click play below. Guest author Logan Lyles is the Director of Partnerships at Sweet Fish Media. You’re ready to add a podcast to your marketing mix. That’s fantastic! You understand the weight a podcast can carry for your place in the industry. You’ll be a thought leader in no time! But before that happens, you need to make sure you have everything set up to podcast well.
BenchmarkONE
OCTOBER 16, 2019
It’s hard to sort through the noise of online trainings. There’s so many eBooks, influencers, and courses out there that’s difficult to figure out which ones are worth your time. Sales gurus have taken to the internet to espouse their wisdom, but sometimes their writings come off as a little preachy or out of touch. There’s a wealth of information online that can help your business go to the next level.
Televerde
OCTOBER 16, 2019
If sales and marketing alignment seems like nothing more than a pipe dream, listen up: Industry research shows misalignment between sales and marketing technologies and processes costs B2B companies 10% of revenue or more per year. If you want to crush your revenue goals (who doesn’t?!) then both teams should move as a unit – although methods and processes may differ, both departments are seeking the same end result—growing customers and sales.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
FMG Suite
OCTOBER 16, 2019
Have you considered using video as part of your marketing strategy? Creating your own videos is a valuable opportunity to develop a personal connection with a client – without having to jump on the phone or meet at your office. We know that getting started with video can be overwhelming for financial advisors. Where do you even begin? On a recent episode of our podcast , we went through the basics that advisors need to get started with video.
ClickZ
OCTOBER 16, 2019
Connected TV (CTV) audience platform Tru Optik is out with a free privacy compliance solution, Privacy.TV, for Net-delivered TV programming that supports California’s new privacy law. Privacy.TV will be available in beta this quarter and become commercially available next year. It lets users opt-out of having their collected data used for audience-based ad targeting, for an individual or for a household and for any specific device.
Spiralytics
OCTOBER 16, 2019
It’s wonderful that you believe in your product or service, and you’re confident of your expertise in delivering solutions that benefit customers. But customers are continually judging you against the competition, and wouldn’t hesitate to ignore you if they sense a superior product elsewhere.
Search Engine Journal
OCTOBER 16, 2019
Here's why the majority of email templates are ineffective and how to make your next email outreach template outstanding. The post 5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates via @alextachalova appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
OCTOBER 16, 2019
On 15 th of October 2019 was launched the Mobile App from Growerstock, an IOS App. This launch will boost procurement speed on the Growerstock platform & further fuels the rapid growth of the Growerstock Network. Pew Research reports that there are more ‘First Digital Generation’ Millennials in the workplace which preponderate other age-groups. 73% of the Millennials are involved in purchase-making decisions.
Emplifi
OCTOBER 16, 2019
Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!
Sharpspring
OCTOBER 16, 2019
Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious benefits, there are businesses who are unable to commit to making this positive change in their operational, procedural and be
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