Zoominfo
FEBRUARY 1, 2018
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.
KoMarketing Associates
FEBRUARY 1, 2018
Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM.
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Webbiquity
FEBRUARY 1, 2018
Guest post by Jessica Kane. If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Image Credit: JD Lasica. Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers , and capture valuable data at trade shows.
Biznology
FEBRUARY 1, 2018
It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. How times have changed! Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” Regardless of the outcome
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
FEBRUARY 1, 2018
Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer purchasing or leaving your website. In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to increase revenue and achieve your goals.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convert
FEBRUARY 1, 2018
Spoiler alert: forget it. There is no compliant A/B testing tool. Meaning, there’s no “certificate” from an A/B testing tool guaranteeing you’ll avoid that 20 million euro lawsuit from a European privacy authority. But what is possible is that you choose a testing tool designed with privacy in mind. One that won’t get you into.
Hubspot
FEBRUARY 1, 2018
Like most skills, your ability to negotiate improves with practice. However, getting opportunities to practice isn’t easy. There’s a lot on the line during a negotiation with the buyer. You need to focus on your objectives, your prospect’s goals, potential landmines, and more. In addition, this isn’t an optimal time to try a new technique -- if it doesn’t work and things go south, you could lose the deal.
Vidyard
FEBRUARY 1, 2018
Back in the day, we used to have brick and mortar retail stores, where organizations were able to connect with people on a personal level. They would have two minutes to market their products in person—we don’t have that luxury anymore. With prospects moving towards an “If I can’t see “it” then “it” doesn’t exist” mentality, and brick and mortar stores fading away, how do organizations connect with prospects on a personal level?
ATAK Interactive
FEBRUARY 1, 2018
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Here are seven simple ways to spruce up your company page. To Get Started. Simply click on the “Me” icon in the upper right corner, and click on your company page.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convert
FEBRUARY 1, 2018
You Might Want to Rethink Your Cart Abandonment Campaign If you’re working in Ecommerce, take a second to inventory how you use data. From the moment someone lands on your site, to the second they click “purchase”—how much do you know about them? Do they submit their name and address and payment information? Did you.
Hubspot
FEBRUARY 1, 2018
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say Y on this specific page. You need to NOT do ABC. You need to hire Z.
Navigate the Channel
FEBRUARY 1, 2018
The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Your business is probably on a budget as well. Even if you have multiple shows to attend, you may have to make a choice.
ATAK Interactive
FEBRUARY 1, 2018
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Here are seven simple ways to spruce up your company page. To Get Started. Simply click on the “Me” icon in the upper right corner, and click on your company page.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Rev
FEBRUARY 1, 2018
Music: it’s what you love. There’s something about that perfect rhythm, whether it’s the drums or the bass; there’s something about a melody that’s can get you hooked from the very beginning. On any given Saturday night, you can be found at a rock gig, classical piano concert, or dance club listening to your favorite DJ spin. If you’re a musician yourself, you may even be checking out a friend’s gig or performing at your own.
ATAK Interactive
FEBRUARY 1, 2018
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Here are seven simple ways to spruce up your company page. To Get Started. Simply click on the “Me” icon in the upper right corner, and click on your company page.
Hubspot
FEBRUARY 1, 2018
There's really nothing like a truly spectacular lunar event. I remember the first time I saw a lunar eclipse, for example -- I was in the third grade and, for the first time, didn't immediately tune out my Dad's seemingly endless enthusiasm for science and history. I also remember the first time I first witnessed a lunar new year celebration during a childhood trip to San Francisco.
ATAK Interactive
FEBRUARY 1, 2018
You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Here are seven simple ways to spruce up your company page. To Get Started. Simply click on the “Me” icon in the upper right corner, and click on your company page.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aberdeen
FEBRUARY 1, 2018
So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. There are two key pillars that make a CX strategy successful: technology and process. As we covered the former through two dedicated articles , we’ll now focus on the latter.
Convert
FEBRUARY 1, 2018
During our GDPR inventory, it quickly became clear that our marketing stack had to change. We’re dedicated to complying with the full GDPR—which means the way we generated leads for our products, how we used tools, and our attempts to growth hack—had become problems. Here I’ll share how we used “web snitchers” at Convert, and.
Semcasting
FEBRUARY 1, 2018
As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. AI and Machine Learning are changing the game. With all the effort put into addressing cross-platform marketing and trying to connect the dots between store visits, website sessions and transactions, match rates are thin, resulting in insight that is driven by a small sample of consumers that move transparently from onboarding to final purchase.
Vidyard
FEBRUARY 1, 2018
Personalized video is an exciting new way to create unique content experiences that bring your viewer right into the story by weaving each viewer’s name, title, headshot/photo, and company name directly into the video itself in a fully automated way. In this episode of Vidyard Chalk Talks we explore how you can use personalized video to boost your response rates, wow your customers, and become a real marketing legend.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brightedge
FEBRUARY 1, 2018
Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes. The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. The framework essentially works like a […].
Convert
FEBRUARY 1, 2018
It was scary, standing for something that in my mind could change the course of the company. But it had to be done. In 2008, my cofounder Claudiu and I first met in a hotel lobby on a rainy day in Bucharest. Since then we’ve worked on the idea that became Convert. Now, some years.
PureB2B
FEBRUARY 1, 2018
The post What Is Intent Data and Why Does It Matter To Marketers? appeared first on DemandScience.
SnapApp
FEBRUARY 1, 2018
Journalistic newsletters are on the rise this year , and both media and marketing teams are looking for ways to best optimize the channel. To get high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/tactics that go along with them. . So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MakesBridge
FEBRUARY 1, 2018
Researchers like Return Path, Marketing Sherpa reveals that over 10% of your emails are bad, and only less than 44% of your emails are delivered! So, before you blame your Email Service Provider, let’s find out what is list hygiene and why it’s critical. List hygiene is about regularly removing the dead weight – like inactive contacts, undeliverable, complainer, Role, spam-traps and bots.
The ROI Guy
FEBRUARY 1, 2018
Anyone in technology sales who’s implemented or is considering the Challenger approach worries about how sales reps could be perceived by prospects. Do they like being challenged, or do they see the approach as presumptuous and rude? Research of 230 technology buyers from the USC Marshall School of Business indicate that Challenger approach works for some, but not all buyers.
Heinz Marketing
FEBRUARY 1, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.
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