Tue.Aug 16, 2022

How Do I Lower My B2B Customer Acquisition Costs?


The post How Do I Lower My B2B Customer Acquisition Costs? appeared first on DemandScience. B2B Marketing Lead Development Lead Generation Marketing Sales Sales Lead Generation Sales Strategy

Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.


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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

5 Steps To Build a Content Operations Workflow That Helps Everybody

Content Marketing Institute

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading → Company News

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

B2B Email Campaign Ideas to Drive Engagement


B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy.

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An Ultimate guide for creating a curated email newsletter for your business


Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business.

6 Tips for Writing Content That Drives an Immediate Response [Sponsored]

Content Marketing Institute

When your content compels readers to respond, you get measurable proof of engagement success. Follow these writing tips to make that goal easier to achieve. Continue reading → Company News

How 4.6 Million B2B Downloads Can Inform Your Content Planning


Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

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Google and Apple Squabble Over Texting Technology


If you and a friend text using Android to Apple products, you quickly find that the platforms don’t always play well together. The problems include how text appears (green vs. blue), subpar data encryption, pixelated photos, and group-chat hiccups.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

The Expert Take: Account-Based Practices in EMEA vs North America


How different is running an account-based program in EMEA vs North America? We went straight to the experts to get the answers.

Leadership Series: How to Make Better Decisions, Faster

BOP Design

The decisions you make largely dictate your success in life. If you struggle with indecisiveness, avoid making big decisions, or would like to make better decisions quicker, this post is for you. Delaying or struggling to make decisions wastes time. Time is your most precious asset.

How To Do Technical SEO For Ecommerce Websites via @sejournal, @TaylorDanRW

Search Engine Journal

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal. Ecommerce SEO Technical SEO

Managing change when marketing is always changing

Heinz Marketing

By: Tom Swanson, Engagement Manager at Heinz Marketing. This is a constantly changing field”, I was told in my first marketing course. It was literally Marketing 101, and of the many lessons I learned in business school, this one has held the truest.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Five Changes That Would Vastly Improve Twitter (Musk or No Musk)

Webbiquity SMM

Regardless of the eventual outcome of the Twitter-Elon Musk saga , the Tesla and SpaceX mogul’s efforts have elevated one point that millions of users and thousands of shareholders agree on: Twitter has tremendous untapped potential. Image credit: Alexander Shatov on Unsplash.

LinkedIn’s 20 Most Popular Courses Are Free – For Now via @sejournal, @brookeosmundson

Search Engine Journal

From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. The post LinkedIn’s 20 Most Popular Courses Are Free – For Now appeared first on Search Engine Journal. LinkedIn News

[Announcement] Improve Lead Generation with the new WPForms Integration


Marketing is all about testing. Trying different strategies and tactics to see what makes people take action in a favorable way for your company. The more you test, the better you’ll understand how to persuade your audience. However, a lot of companies don’t know what to test.

Law Firm SEO: Leveraging Search Engines to Get More Clients


What is law firm SEO? How can it improve a law firm‘s online presence? Here are the answers. Local SEO

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed via @sejournal, @hethr_campbell

Search Engine Journal

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for. The post Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed appeared first on Search Engine Journal. SEO Webinar

How to Recession-Proof Your eCommerce Business

Benchmark Email

With the economy continually shuffling between the highs and lows, small business owners and eCommerce stores are bearing the brunt more than ever. Fear-inducing economic news has raised concerns about an impending recession.

How Can We Improve Rankings For Older Content? Ask An SEO via @sejournal, @mirandalmwrites

Search Engine Journal

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For Older Content? Ask An SEO appeared first on Search Engine Journal. Ask an SEO SEO Strategy

Automate the Delivery of High Quality Data


Manual data quality management via spreadsheets and coding is slow, inefficient, and costly. Learn the essentials of automated DQM in this whitepaper. Whitepaper

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

New Instagram Reels Features Include Crossposting, Insights, + More via @sejournal, @MattGSouthern

Search Engine Journal

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal. Instagram News

Brand Safety and Contextual Advertising: 4 Key Considerations


Right or wrong, we tend to judge people by the company they keep. Remaining skeptical allows us to put our trust and support into people, products, and brands that best fit our standards.

16 Places To Create A Free Brand Logo via @sejournal, @IngridPAdames

Search Engine Journal

We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal. SEO Tools

Never Underestimate the Power of Your Message.


Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How to Make Forms Inactive


From time to time, you might want to get rid of a ClickDimensions form that you created. In these situations, your first thought might be to delete the form, but I would strongly urge you to reconsider that thought.

Make Any Small Business Unstoppable Using the Right Technology

Aberdeen HCM Essentials

Imagine a world where employees couldn’t instantly connect to the people and processes that drive their day-to-day operations. In a post-pandemic environment — whether in the office or working remotely — without technology, none of it would be possible. .

Why artificial intelligence is important for effective sales enablement


Steve is sending a follow-up email to a prospect after a successful demo. In the email, he mentions a specific feature that the buyer showed particular interest in during their call.