KoMarketing Associates

AUGUST 9, 2018

There are 500 million tweets sent each day. To break it down, that’s 6,000 tweets per second. A large number of those tweets are being created by businesses, with 65.8% of US companies with 100 plus employees on Twitter for marketing purposes. ­. That’s a lot of content, and for marketers and brands, that’s a lot of competition. With Twitter costing 6 times more than Facebook for paid advertising, organic strategy should be considered a critical component of a brand’s strategy on Twitter.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group.

Social Media 279

Social Media Social Marketing Media Business 279

Golden Spiral

AUGUST 9, 2018

Getting in shape is simple. Eat a healthy diet of lean meats, vegetables, and fruits. Watch your intake of grains and fats. Burn more calories than you consume. Exercise sensibly. While the process may be simple and can be summarized in a few sentences, there are currently over 60,000 books on Amazon about diet and fitness. Which do you choose?

Amazon 66

Amazon B2B Process Content 66

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Act-On

AUGUST 9, 2018

Amber Case asks whether technology is making our lives easier or more complicated. She is a cyborg anthropologist and advocate of calm technology, which she describes as technology that gets out of your way and lets you live your life.

Marketing Automation 101

Marketing Automation Automation Marketing Strategy Marketing & Strategy 101

Adobe Experience Cloud Blog

AUGUST 9, 2018

What should marketing be responsible for in your company? This question is surprisingly hard to answer, even for marketers. Harvard Business Review found that the responsibility of chief marketing officers varies drastically from one job description to another, along with the experience and skills of people filling the role. Most are responsible for marketing strategy, branding, and customer metrics, but beyond that, we can’t seem to agree.

Business 103

Business Top of Funnel Work Management Advertising Agencies 103

JotForm

AUGUST 9, 2018

The human race is out-doing itself. We’re faster, smarter, stronger, more emotionally-intelligent and artistically-gifted than ever before. Take a look at any profession in the world today. From music to maths to track running, the previously-impossible is being achieved every day. Where d.

Practices 91

Practices 91

Spiralytics

AUGUST 9, 2018

Customers usually like to take their time and explore their options. But no matter how long it takes for them to look around, once they’ve set their minds on something, they expect the purchasing process to be quick and easy.

Conversion 72

Conversion Marketing Websites Purchase Process 72

JotForm

AUGUST 9, 2018

In the tattoo world, Sara Fabel isn’t just a name, she’s a brand. Clients come from all over the world to get inked by her, including UN diplomats, surgeons, and NASA scientists. On the day I visited, she was getting ready to tattoo a client who’d flown in from Montreal just to see her – no big deal.

Business 75

Business Brand Identity Branding 75

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Circle Studio

AUGUST 9, 2018

Google Analytics is a powerful tool that can help you better understand how your website is performing from a variety of angles. Data is an essential component of websites, yet many firms either don’t have analytics, or they don’t pay much attention to the data that they are collecting. When we start the redesign process for clients, one of the first questions we ask is “Do you have website analytics?

Analytics 60

Analytics Google Marketing Websites Acquisitions 60

Hubspot

AUGUST 9, 2018

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. In partnership with BuzzSumo, a content reach measurement tool, the company examined these posts from the top 20,000 brands on Facebook, to determine where things stand in terms of Page engagement -- and what might be causing it to fall.

Facebook 74

Facebook Analysis Social Media Lead Scoring 74

SnapApp

AUGUST 9, 2018

Any good salesperson knows that “coffee is for closers”. But often overlooked in the world of sales is the critical part the right sales-qualifying questions play in getting you to that coffee. The literally hundreds of blogs offering sample qualifying questions all boast anywhere from the 10 to the 70 questions everyone should be asking. But how do you know what will actually get you to the right prospects, at the right time, to drive revenue?

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

Televerde

AUGUST 9, 2018

At the age of 25, I walked into the Arizona State Prison. I was no longer Erica Munoz. Stripped of my true identity, my new title was “inmate number 285027” I was not me anymore. At the start of my prison sentence, I couldn’t see past the next seven years of incarceration. I had zero interest to make the best out of this nightmare. I just wanted to give up.

Ethics 66

Ethics Conference Communities Education 66

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Outreach

AUGUST 9, 2018

Take your customer relationships and conversations to the next level. When it comes down to it, sales is really about two things: building relationships and delivering value. A key element of doing both of these things well depends on how you’re communicating with your buyers. It’s more important than ever to have uninterrupted conversations with customers and buyers across multiple different channels.

Outreach 64

Outreach Sales Cycle Practices Contacts 64

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo).

Marketing AI 64

Marketing AI Planning Paid Search Agency Marketing Automation Services 64

LeadSquared

AUGUST 9, 2018

A constant gripe we hear from all Digital Marketers in the Insurance landscape is –“More than 30% of our inbound leads across all sources are not reachable” (“NC” as they would like to term them; Not Contactable). After shedding all that blood, sweat and tears to craft high-conversion landing pages, writing seductive ad and page copy for SEO/SEM concluding with optimizing your bids for optimal cost per lead, watching that lead not respond to your calls & emails can be gut-wrenching.

Activities 58

Activities Leads Lead Marketing Qualified Leads 58

Outreach

AUGUST 9, 2018

Objections are part of the cold calling game. They can derail you faster than you can say "Did I catch you at a bad time?". You need ways to keep your prospect on the line, and buy enough time to educate them and sell the meeting. And that's where objection handling comes in. Knowing how to sidestep cold call objections can separate a good seller from a great one. .

Cold Calling 56

Cold Calling Education Buy 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Act-On

AUGUST 9, 2018

Marketing Automation 100

Marketing Automation Automation Marketing Strategy Marketing & Strategy 100

6sense

AUGUST 9, 2018

Rachel Doble. Enterprise Account Executive. Throughout her career, Rachel has been drawn to technologies that allow organizations to drive meaningful revenue growth. At the Oracle Marketing Cloud that meant leveraging solutions like Eloqua, Maxymiser and BlueKai to create a unified customer experience. At 6sense, that means marrying known and anonymous data to power predictions, in order to orchestrate marketing and sales to target the right accounts at the right time.

Eloqua 48

Eloqua Order Organization Personalization 48

SnapApp

AUGUST 9, 2018

Any good salesperson knows that “coffee is for closers”. But often overlooked in the world of sales is the critical part the right sales-qualifying questions play in getting you to that coffee. The literally hundreds of blogs offering sample qualifying questions all boast anywhere from the 10 to the 70 questions everyone should be asking. But how do you know what will actually get you to the right prospects, at the right time, to drive revenue?

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

Content Standard

AUGUST 9, 2018

“Tell me about my day.” “Show me the kitchen camera.” “Find me an egg souffle recipe.” With today’s advances in voice search technology, it’s now possible for anyone to have an assistant to answer these commands for them, and even do so politely. All you need is the right device or app: Siri, Google Home, Amazon Echo, Apple HomePod, Microsoft’s Cortana, and others are all becoming increasingly popular in households across the world.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EveryoneSocial

AUGUST 9, 2018

EveryoneSocial is my second B2B SaaS company, and looking back, one of the most important learnings I’ve had between the two companies is that B2B buyers don’t want to buy software, they want to buy success. And, importantly, they really, really, really don’t want to buy a problem. Perhaps 10 or 15 years ago a B2B sales person could walk into a company, sell them a software package, and walk out the door without having another interaction with that client (honestly, I’m not sure that has ever be

Advertising Agencies 45

Advertising Agencies Software Buy Vendors 45

Heinz Marketing

AUGUST 9, 2018

By Matt Heinz, President of Heinz Marketing. It’s Thursday which means we are featuring a new B2B sales, marketing or business leader for our “How I Work” series. Today our guest answers our version of “ How I Work ” questions inspired by one of my favorite recurring features in Inc Magazine as well as from Lifehacker. We’ve been doing this for a few years now!

Work Management 43

Work Management Marketing Management Customer Surveys Planning 43

MarketMuse

AUGUST 9, 2018

Online content today is chaos. Shocking and provoking headlines abound in the news, and some content marketers are still living in the wild west. They produce content with abandon despite a lack of data-driven insights. While we won’t venture to guess what will happen next in the world, we can find comfort in knowing what’s in the pipeline in terms of technology.

SEO 40

SEO Marketing & Strategy Content Content Marketing 40

Hubspot

AUGUST 9, 2018

When Facebook announced earlier this year that it would introduce a dating feature, the reaction was mixed. In some places, there was excitement. In a way, it made sense -- Facebook's mission , so it says, is to "bring the world closer together.". It was enough to jolt the competition, anyway. The day it was announced at the company's annual F8 developer conference, the stock price of Match Group -- one of the largest corporations in the online dating space -- plummeted.

Facebook 46

Facebook Privacy Conference Pricing 46

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Acrolinx

AUGUST 9, 2018

We all struggle to come up with new ideas for blog posts from time to time. After all, it’s easy to get stuck when you’ve been running a … Continue reading "42 Killer Ideas for Posts to Fuel a Successful Blog". The post 42 Killer Ideas for Posts to Fuel a Successful Blog appeared first on Acrolinx.

Content Marketing 40

Content Marketing Content Marketing 40

Blue Flame Thinking

AUGUST 9, 2018

In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. When Less Is Best. This compact piece of storytelling was spotted on a small sign outside of the Lyric Opera of Chicago.

Storytelling 40

Storytelling Case Studies Opinions Creativity 40

illumin

AUGUST 9, 2018

The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.

Video Marketing 40

Video Marketing Television marketing User-Generated Content Campaigns 40