Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Marketing Insider Group

JULY 6, 2016

Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing. While it’s great to get social shares and new leads from your content, if they don’t ultimately convert into actual sales and revenue for your company, your marketing ROI just […].

SEO 148

SEO Marketing & Strategy Paid Search Agency ROI 148

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. Some back of the napkin math tells you that the expanded text ads have 45 more characters available for use.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

Marketing Insider Group

JULY 6, 2016

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success. You need a lot of effort to attract […]. The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group.

Tips 140

Tips Marketing & Strategy Marketing Marketing Strategy 140

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

DiscoverOrg

JULY 6, 2016

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Contently

JULY 6, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight.

Youtube 103

Youtube Advertising Channels Ad Building Television marketing 103

Marketing Insider Group

JULY 6, 2016

By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further. An effective content marketing strategy can create enormous wins and give small companies a chance to compete with larger ones. To see the results of content marketing in action, my team at Alexa […].

Examples 129

Examples Content Marketing Content Marketing & Strategy 129

Adobe Experience Cloud Blog

JULY 6, 2016

Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 million monthly unique visitors in the U.S., according to Quantcast.

Studies 74

Studies Content Emarketing Internet Marketing 74

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marsden Marketing

JULY 6, 2016

In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-watching is an especially notable method of content consumption that says a lot about the shift that has occurred in how consumers can access, choose, and enjoy digital media.

B2B Marketing 62

B2B Marketing Content Marketing B2B Content 62

Jackie Walts

JULY 6, 2016

Good demand generation requires strategy, planning and tools – and the right team. Here’s my advice: 1. If you’re smart, you’ll assign one team to own demand generation. Since most companies share a database and marketing automation, demand generation is particularly ill suited to execution in silos. Centralize demand gen for a more focused approach and a better customer experience. 2.

Demand Generation 51

Demand Generation Demand Organization Generation 51

Hinge Marketing

JULY 6, 2016

Brand strategy in professional services goes far beyond a firm’s name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as “brand”, yet are often overlooked or underestimated for the value they bring to the table. View Slide Share >> Additional Resources: Download Hinge Marketing’s Brand Building Guide for Professional Services Firms for more insight into how to build a professiona

Brand Identity 49

Brand Identity Branding Differentiation Webinar Metrics 49

Lead Liaison

JULY 6, 2016

Database Segmentation : its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in a way that can then influence outreach such as email marketing campaigns, or strategic company decisions like selecting new product lines or

Marketing Automation Services 48

Marketing Automation Services Segmentation Marketing Automation Automation 48

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

JULY 6, 2016

Think back to the last time you consumed something. It could be anything – a meal, a movie, a TV show, a game – and it probably happened pretty recently. When you were finished, how did you feel? Was it just okay? In that case, you probably wouldn’t even remember it a few days later. Was it downright bad? Then, that experience might be on your mind for all the wrong reasons. .

Impressions 48

Impressions Work Management Interactive Marketing Stats 48

Hubspot

JULY 6, 2016

We’ve all been there -- a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. That’s true whether you run a small agency and work with many clients directly, or if you run a larger agency and you’re coaching your team on how to handle things when a client frea

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Validation 48

Content Standard

JULY 6, 2016

Issues related to online sponsored content and the growing need for ad disclosure from publishers have drawn a lot of attention recently from the Federal Trade Commission. And that attention isn’t waning anytime soon: The FTC has announced new plans to revisit the issues regarding branded content, with a focus on regulating location tracking and privacy language.

Guidelines 42

Guidelines Banners Content Transparency 42

LeanData

JULY 6, 2016

When the research firm TOPO holds periodic gatherings for sales operations professionals, the sessions typically start with a question for the group. What is the biggest challenge that you’re trying to solve at your business? “They always say the same thing,” said Craig Rosenberg , co-founder of TOPO and the creator of the popular blog, The Funnelholic.

Forecasting 40

Forecasting Paid Search Agency Startups Efficiency 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JULY 6, 2016

As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel. But have you ever wondered if you're really getting the most value out of the channel? If you're not optimizing your emails for your mobile audience, you're missing out. Over 50% of emails are opened on a mobile device , making it crucial for marketers to master capturing the attention of their mobile readers.

Mobile Marketing 45

Mobile Marketing Email Marketing Optimization Google 45

LeanData

JULY 6, 2016

When the research firm TOPO holds periodic gatherings for sales operations professionals, the sessions typically start with a question for the group. What is the biggest challenge that you’re trying to solve at your business? “They always say the same thing,” said Craig Rosenberg , co-founder of TOPO and the creator of the popular blog, The Funnelholic.

Forecasting 40

Forecasting Paid Search Agency Startups Efficiency 40

Brandfolder

JULY 6, 2016

My name is Katerina, and I’m obsessed with Game of Thrones. As season six has come to a close, I’ve been longingly searching for ways to fill the GoT gap.

Ad Building 40

Ad Building Brand Identity Branding 40

LeanData

JULY 6, 2016

When the research firm TOPO holds periodic gatherings for sales operations professionals, the sessions typically start with a question for the group. What is the biggest challenge that you’re trying to solve at your business? “They always say the same thing,” said Craig Rosenberg , co-founder of TOPO and the creator of the popular blog, The Funnelholic.

Forecasting 40

Forecasting Paid Search Agency Startups Efficiency 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Freeman Company

JULY 6, 2016

Brand experience is paramount as consumers become more difficult to engage.

Marketing Mix 40

Marketing Mix Activities Brand Identity Branding 40

Biznology

JULY 6, 2016

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. The three overarching goals of content marketing are lead generation, market education, and brand awareness.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

LeadSquared

JULY 6, 2016

If there’s one thing one whole year of selling hospitality technology taught me, it is this – even the smartest and the most intuitive of hotel owners tread way too cautiously when it comes to adopting technology. Yes, that isn’t always the case! There are many in the hospitality sector that are doing a great job digitally. But for every hotel owner who leads the way, there are 10 highly skeptical ones, trying to delay the change for as long as they can.

Marketing Budget 52

Marketing Budget Planning Work Management Best Practices 52

Sprout Social

JULY 6, 2016

Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Slowly but surely, Instagram is nibbling away at Facebook’s popularity. This is even more relevant when you see Instagram has reached more than 500 million active users.

Trends 111

Trends Profiling Social Networks Video Marketing 111

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

JULY 6, 2016

We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. What’s not clear, though, is the pace at which video marketing is shaking things up.

Video Marketing 87

Video Marketing Planning Paid Search Agency Stats 87

LEADership

JULY 6, 2016

215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. Sending the wrong message to the wrong person means that you’ll probably be sent straight to the oblivion of the Junk folder – this can even happen if you send an email to the right person, but use the wrong subject line. 22% of opt-in emails don’t even make it to the inbox.

CAN-SPAM 40

CAN-SPAM Opt-out Urgency Marketing Opt-in 40

Vidyard

JULY 6, 2016

We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. What’s not clear, though, is the pace at which video marketing is shaking things up.

Video Marketing 65

Video Marketing Planning Paid Search Agency Stats 65