Aberdeen

APRIL 28, 2021

As the world we live in continues to evolve, the things in it naturally become more complex. Data is now big data, and it can be a more powerful tool than ever before if it’s used correctly. Today’s business leaders rely on a number of business analytics tools to efficiently uncover insights that are living in their data. However, as organizations (and their data) grow more complex, finding and reporting the insights in a timely fashion – or even at all – is becoming an increasing challenge.

Analytics 52

Analytics Distribution Order Automation 52

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Tony Zambito

APRIL 28, 2021

The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace. Plans for complete digital sales transformation are accelerated. Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. All of these efforts designed to reach and gain the attention of buyers.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SEMrush

APRIL 28, 2021

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for writing SEO-friendly articles and perform well.

Tips 142

Tips Content SEO Content Marketing 142

SEMrush

APRIL 28, 2021

Your marketing calendar is an integral part of keeping track of your marketing strategy and processes. To help you get started, we’ll explore how marketing calendars work, why you need one, and 5 templates you can use to build your own.

Template 131

Template Marketing & Strategy Marketing Marketing Strategy 131

Brandfolder

APRIL 28, 2021

Without robust version control in place, updating assets can be confusing and messy. It's all too easy for team members to spend hours updating the wrong version of an asset.

Spending 105

Spending 105

Matchcraft

APRIL 28, 2021

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends. We have rounded up our top picks below. Read More.

Trends 105

Trends Paid Search Agency Advertising Agencies Ad Agencies 105

Content Marketing Institute

APRIL 28, 2021

Reddit gets a bad rap as a breeding ground for snark, rants, and memes. But this social platform has over 100,000 communities where some great expert sources for your content could be. Here’s how to find them. Continue reading → The post How to Use Reddit to Find Subject Matter Experts appeared first on Content Marketing Institute.

Communities 104

Communities Social Marketing Content Marketing Content 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

APRIL 28, 2021

While some companies use in-house training, a third-party sales course can be a more efficient way to train a team. It’s also a lot easier. We spent six days researching over 50 sales courses to create a list of our favorites. And the best option for most businesses is Hoffman Sales Training. This course is […]. The post Best Sales Courses appeared first on The Daily Egg.

Course 101

Course Best Practices Training Efficiency 101

SEMrush

APRIL 28, 2021

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Marketing Websites 106

Marketing Websites Positioning Service Media 106

seo.co

APRIL 28, 2021

Most marketing efforts only focus on top-of-funnel leads. This means that leads are not being properly moved through the funnel and on to the next stage of conversion. The purpose of this post will be to examine the way that the marketing funnel is approached and to identify how to better nurture bottom of funnel leads through SEO content. The marketing funnel must be addressed from a multi-staged approach and not an in and out approach.

Top of Funnel 99

Top of Funnel SEO Work Management Lead Scoring 99

Oktopost

APRIL 28, 2021

Listen to the Podcast: Episode Summary. Sales people. There are a variety of different backgrounds and styles. Each sales professional has learned different methodologies and ways to be productive. Yet, in 2021, there is no universal professional track for sellers to grow themselves professionally. Why? Tackling the above and more, noted creator of company culture, speaker and sales expert Derek Grant of Salesloft delivers a hearty serving of perspective on the modern-day sales leader.

Marketing Analytics Tools 94

Marketing Analytics Tools Storytelling Startups B2B Sales 94

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MindFire

APRIL 28, 2021

In this special session, Kushal Dutta, EVP of Product, and Joe Manos, EVP of Client Success, demonstrate how the new Social Selling Assistant helps you fill your funnel. Together, they cover a set of key topics you need to know to grow your leads & sales using the Social Selling Assistant, including : 1. The #1 marketing & sales issue it addresses ( this is something all organizations wrestle with ). 2.

Linkedin 98

Linkedin Top of Funnel Marketing Funnels Organic Leads 98

Search Engine Journal

APRIL 28, 2021

As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks. The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal.

Advertising Benchmark 98

Advertising Benchmark Google Studies Marketing Websites 98

RebelMouse

APRIL 28, 2021

At RebelMouse, we are always trying to make our platform fit with your workflow. That's why we recently introduced customizable Entry Editors that allow for different types of content to have different creation and editorial implementations. This lets you step beyond the bounds of most CMS platforms to help your writers visually understand how to create specific types of content.

Newsletter 97

Newsletter Screencast Template Custom Publishing 97

Search Engine Journal

APRIL 28, 2021

Google Search Console is now letting site owners report indexing issues with the click of a button. The post How to Report Indexing Issues in Google Search Console appeared first on Search Engine Journal.

Google 98

Google Tools SEO 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. Let’s take a closer look at where Conversational AI came from, where it is today, and where it’s going in the future.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Search Engine Journal

APRIL 28, 2021

Planning for SEO and organic search strategy early on for a start-up is beneficial. Find out why and learn the areas to focus on first. The post SEO Considerations for Early Funding Phase Start-Ups appeared first on Search Engine Journal.

SEO 98

SEO Organization 98

Hubspot

APRIL 28, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Search Engine Journal

APRIL 28, 2021

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information? The post SERP Analysis Tools For SEO and Ranking? appeared first on Search Engine Journal.

SERP 97

SERP Analysis SEO Tools 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Hubspot

APRIL 28, 2021

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. The more app installs you get, the more sales you log. This process is seamless because you’re able to track user activity across apps and optimize your ad spend as you see what works and what doesn’t.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Privacy Policies 98

Search Engine Journal

APRIL 28, 2021

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The post AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study appeared first on Search Engine Journal.

Case Study 95

Case Study Case Studies Studies SEO 95

SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. Whether you’re new to all marketing automation software or just to the Marketo programs , this blog will divulge the best Marketo training resources to get you started with the Marketo platform.Like any “new to you” technology or tool, there is a learning curve to adopting Marketo as your marketing automa

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Search Engine Journal

APRIL 28, 2021

Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers! The post How to Use Instagram Ads to Find Your Customers & Build Followers appeared first on Search Engine Journal.

Ads 87

Ads Ad Building Advertisements Advertising 87

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

APRIL 28, 2021

Do you want to follow up with site visitors to improve engagement and conversions? When you run a marketing campaign, you’ll likely see that some people respond while most of them ignore it. For those that respond, you need to follow up to keep them engaged. And you also need to try again with the ones that initially ignored the first campaign.

Campaigns 79

Campaigns Rules Display Custom Publishing 79

Search Engine Journal

APRIL 28, 2021

Companies reach an inflection point where they should invest at the top of the funnel. If they don't, continued market share hangs in the balance. The post Why Top of Funnel Matters & How to Win Buy-in for It appeared first on Search Engine Journal.

Top of Funnel 80

Top of Funnel Buy Marketing Funnels Search Marketing 80

RebelMouse

APRIL 28, 2021

RebelMouse has recently added Rumble Player as an option for uploading video content into your articles. Rumble Player is a fast and flexible video hosting platform that we have seamlessly integrated into our content creation tools. You can now search for videos from Rumble Player directly from the add media bar in the lead media spot, body text, and in particles: If you are using Rumble Player, it's super easy to get set up with the RebelMouse integration.

API 79

API Paid Search Agency Display Video Marketing 79