ClearVoice

MARCH 12, 2021

What is an engagement rate? In digital social media marketing, an engagement rate is a reflection of how much interaction your audience has with a specific post. . Though Facebook is nearly 20 years old, for many, the world of social media marketing is a lot like the wild, wild west. Considering there seems to be a new platform created daily — from Twitter and Instagram to TikTok and Clubhouse — marketers are often tasked with not only staying informed but adapting on the fly, too.

Click Rate 52

Click Rate Advertising Mediums Social Media Communities 52

SendX

MARCH 12, 2021

If you have an active email address, you can tell how annoying it is to get repeated emails from the same sender. The feeling is worse when a series of marketing emails flood your inbox. Just like you, most potential clients for many businesses get turned off when email marketing campaigns are not effectively planned. An email tracker makes it possible for the marketer to know if an email sent previously was opened and read by the receiver.

CTR 269

CTR Click Rate Paid Search Agency Hubspot 269

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them! I have included a variety of excellent reading and listening content, encompassing a range of perspectives on a diverse set of topics.

Startups 193

Startups Communities Transparency Research 193

InsightSquared

MARCH 12, 2021

You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. Now the question is—are you getting the answers you need, or is the lack of flexibility holding you back? Your sales reports are suffering, but it doesn’t have to be that way! . Say Goodbye to Static, Inflexible Sales Reports.

Hubspot 156

Hubspot Top of Funnel Forecasting Enterprise Management 156

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Roketto

MARCH 12, 2021

One of the hardest things about outsourcing any kind of work, marketing or otherwise, is assessing the suitability of the company you’re looking to work with.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Ad Agencies Marketing 156

The Daily Egg

MARCH 12, 2021

If you need a structured, effective, and organized way to gather game-changing ideas within your business, you’re in the right place. In this in-depth guide, we spent hours poring over the top idea management software options and considered many of their most useful features. There are a lot of quality idea management tools out there, […]. The post Best Idea Management Software appeared first on The Daily Egg.

Software 126

Software Best Practices Features Organization 126

BOP Design

MARCH 12, 2021

When evaluating your social media strategy, creating and using Instagram may not be at the top of your list. While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. If you are considering creating an Instagram account for your B2B firm, check out these tips first.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

MarketMuse

MARCH 12, 2021

There’s an old adage that you can’t improve what you don’t measure. But just because you measure something doesn’t mean you can improve it. There’s no shortage of ways to score content. Some simple, some not so. But just because something is complicated doesn’t automatically make it useful. In this post, we look at what […].

Content 109

Content 109

ClearVoice

MARCH 12, 2021

While I’m mostly a lifestyle and business writer, over the past few months, I’ve been delving into financial writing where one of the hottest topics is retirement. Whether you’re far away from retirement, planning for retirement, or easing into it, there’s often a discussion of saving properly or even partially to help cushion your future.

Work Management 105

Work Management Merchandising Consulting Creativity 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

MARCH 12, 2021

Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using SEMrush tools, and get insights to optimize your online campaigns.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Analysis PPC 110

Sprout Social

MARCH 12, 2021

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Bannersnack

MARCH 12, 2021

5 minutes read Easter is the perfect opportunity to re-engage your audience and spice up your marketing campaigns. In this article, I hatched a few ideas that you can use for your Easter ads, including some Easter templates. For food and retail businesses, Easter can help get the most out of the promotional campaigns. If you’re in one of these industries or related ones, then get inspired by our Easter ad ideas and templates and start thinking about your campaign.

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Template Promotion Campaigns Ads 98

ClearVoice

MARCH 12, 2021

What is a brand footprint? A brand footprint is comprised of the unique and meaningful attributes that make it appealing to consumers or businesses. Just as no two people have the exact same toes and soles, every company and public figure has qualities and philosophies that distinguish it from others. A brand is often confused with a logo or a tagline.

Multi-Touch Attribution 98

Multi-Touch Attribution Brand Identity Branding Marketing Agencies 1 98

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. But what do you do when you have (a) a lack of funds, and/or (b) need a way to cut through the noise and reach people in new ways? For many, guerrilla marketing is the answer. What is Guerrilla Marketing?

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

SmartBug Media

MARCH 12, 2021

It’s no secret that optimizing your site or web application for phones has become every bit as important (if not more) as optimizing for desktops. Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an upward trend. It goes without saying that we want an excellent user experience (UX) experience for our users no matter what device they’re on. but mobile users face specific challenges.

Optimization 97

Optimization Marketing Websites SEO Rules 97

SWZD

MARCH 12, 2021

Outbound telemarketing may be the one tactic everybody loves to hate, but the fact is, when done well, it pays rich dividends and delivers a healthy ROI. In fact, appointment setting via an inside sales team still forms the backbone of a strong and healthy sales pipeline.

Telemarketing 90

Telemarketing ROI B2B Tactics 90

Search Engine Journal

MARCH 12, 2021

Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States. The post Google May Withhold Taxes From Non-US YouTube Creators via @MattGSouthern appeared first on Search Engine Journal.

Youtube 95

Youtube Google Generation 95

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

PureB2B

MARCH 12, 2021

As the need for more personalization in lead generation has arisen, so has the conversation around what proper lead development can look like. A couple key challenges that more than likely stick out when you look at your current lead generation strategy are scalability and conversions. This is common, if not, expected with the current buying landscape.

Marketing Report 62

Marketing Report Lead Scoring Lead Ranking Top of Funnel 62

Search Engine Journal

MARCH 12, 2021

Wondering why you're losing traffic? Here are the 5 most common issues that prevent Google from indexing your webpage, broken out by site size. The post The 5 Most Common Google Indexing Issues by Website Size via @TomekRudzki appeared first on Search Engine Journal.

Google 93

Google Marketing Websites Traffic SEO 93

PureB2B

MARCH 12, 2021

As the need for more personalization in lead generation has arisen, so has the conversation around what proper lead development can look like. A couple key challenges that more than likely stick out when you look at your current lead generation strategy are scalability and conversions. This is common, if not, expected with the current buying landscape.

Marketing Report 62

Marketing Report Lead Scoring Lead Ranking Top of Funnel 62

Search Engine Journal

MARCH 12, 2021

Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here's how to create and implement one. The post Creative Brief Tips & Tricks for More Successful Content Projects via @_kevinrowe appeared first on Search Engine Journal.

Creativity 85

Creativity Tips Content Paid Search Agency 85

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. But what do you do when you have (a) a lack of funds, and/or (b) need a way to cut through the noise and reach people in new ways? For many, guerilla marketing is the answer. What is Guerilla Marketing?

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Search Engine Journal

MARCH 12, 2021

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. The post Customer Personas Can Transform SEO, PPC and Content Marketing via @gregjarboe appeared first on Search Engine Journal.

PPC 80

PPC SEO Content Marketing Content 80

Sharpspring

MARCH 12, 2021

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term “drip” refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based on customer actions and designed to keep your customers engaged in your brand.

Campaigns 62

Campaigns Trigger Marketing Sample Email Marketing 62

DivvyHQ

MARCH 12, 2021

Let’s start with the bad news: On average, traffic coming from email only makes up about three percent of your total web traffic. But, that traffic tends to be VERY high quality. So, how can you increase web traffic from email content? We have some proven techniques for you. Let's go!

Traffic 59

Traffic Content High Quality Lead Conversion Rate 59

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Why do we need Parse.ly if we have GA? Can’t we do this already? What makes Parse.ly so special? Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand where these qu

Analytics 59

Analytics Content Verticals Marketing Analytics Tools 59

LeanData

MARCH 12, 2021

Revenue Operations (RevOps) teams execute upon the end-to-end process of driving revenue growth, and they’re primarily responsible for delivering lead, customer and account data across the entire revenue team, along the way improving the efficiency of go-to-market flow, developing a healthy revenue pipeline and achieving revenue growth. . RevOps teams are driven by the requirements of more leads, more accounts and more deals, all done faster, and the key enabler of RevOps teams is the tech stack

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency API Software 52

Parse.ly

MARCH 12, 2021

Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Why do we need Parse.ly if we have GA? Can’t we do this already? What makes Parse.ly so special? Historically, content teams had no other option than to rely on traditional web analytics tools to get visibility into their audience’s behavior with their content, so we understand wh

Analytics 52

Analytics Content Verticals Marketing Analytics Tools 52