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80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

KoMarketing Associates

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. However, many B2B marketers are still behind in terms of integrating personalization into their content plan.

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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Why Document Your Industrial Marketing Strategy? Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results.

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Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing.

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Get Hands-on with MuleSoft Automation and Integration Skills with Trailhead

Salesforce Marketing Cloud

If you’re ready to learn more about integrating data and systems, automating workflows and processes, and creating incredible digital experiences, the Build Great APIs and Integrations with MuleSoft trail is the perfect place to start.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. Join Samantha Stone in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators. Developing & utilizing Personas is hard work!

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The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration

SmartBug Media

Closed-loop reporting, a strategic approach that integrates marketing and sales efforts, can provide valuable insights for growth. This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. Siloed data can be detrimental to decision-making.

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Efficient Technology Solutions For Seamlessly Converting Word Documents To PDF

Valasys

When it comes to comparing Word and PDF documents, PDF stands out without a doubt. And to get the conversion done without any trouble, people prefer using the online Word to pdf converter, which is the best tool to turn your Word documents into a portable document format.