Martech

MAY 7, 2024

I try my best to document the fact that I’ve asked for it. Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. I can have it by Tuesday.”

Work Management 95

Work Management Marketing Management Effectiveness CMO 95

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. The Cisco Champions campaign is an excellent example of how to do this right. Then, note down all these details in a comprehensive scope document that you can easily refer to during the project’s life.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136

Martech

MAY 8, 2023

Discovery The discovery stage involves learning, documentation and shared learning phases. Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). Documentation phase Document the steps on the journey. Hopefully, existing campaigns are using these milestones.

Marketing & Strategy 114

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 114

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five. How many email clicks? In addition to marketing and sales, Suzy Balk, our Sr. Which industries?

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Webbiquity

NOVEMBER 21, 2021

Email Marketing Software. An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Martech

APRIL 24, 2024

email communication, customer database, SMS communication, etc). This document isn’t final; it’s meant to spark productive discussions among the various teams working with martech. Dig deeper: The sticky problem of martech integration Email: Business email address Sign up now Processing. Keep it simple.

Process 110

Process Top of Funnel Work Management Marketing Management 110

Martech

FEBRUARY 26, 2024

Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S. SA360 is a platform for managing large search marketing campaigns across multiple search engines. antitrust law.

Paid Search Agency 105

Paid Search Agency Google Companies Mobile Advertising 105

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. Four steps for a smoother email workflow! Decisions, decisions.

Process 91

Process CAN-SPAM Template Deliverability 91

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Think about it—every time a sales rep dials a wrong number or emails an outdated account, they’re wasting valuable time that could be spent selling. Things to be aware of include: Increased email churn.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 103

Opt-in Opt-out CAN-SPAM Deliverability 103

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. Loyalty campaigns.

Personalization 120

Personalization Loyalty API eCommerce 120

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising).

Marketing Automation Services 109

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 109

Hinge Marketing

FEBRUARY 24, 2015

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Email Campaigns CMS Development 48

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. My recent influencer marketing campaign is a testament to that. As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. But first, let’s start from the basics.

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Business email address Subscribe Processing. Measurement.

Linkedin 71

Linkedin Paid Search Agency Ads Campaigns 71

Heinz Marketing

NOVEMBER 19, 2021

Our ideal customer documentation is up to date, including: Demographics. All content is documented and accounted for (either in a CMS or content library). Content used in nurtures and campaigns is still applicable. All content links, forms, and email/download triggers are functioning properly. Focus Area. Checklist Item.

Planning 116

Planning Ideal Customer Profiles Sales Cycle Marketing & Strategy 116

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Email Marketing Campaigns: From subject lines to email layouts, split testing can help you refine your approach for better engagement.

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. What is an email design system?

Design 105

Design Template Training Work Management 105

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 92

Knowledge Base Hubspot Validation Landing Pages 92

Heinz Marketing

JANUARY 19, 2024

Worst of all, do these silos create roadblocks in getting your campaigns to market? With IT and leadership approval, test drive a tool with a pilot group on a standalone project or campaign. If testing a campaign, there should be one person per functional group to test the end-to-end process. Schedule training with teams.

Tools 99

Tools Work Management Planning Ideal Customer Profiles 99

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. If, for example, none of your competitors do direct mail campaigns, but your audience is receptive to it, go hard. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Yes, it sounds boring. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. But it shouldn’t end there.

Social Media 93

Social Media Template Media Terms and Conditions 93

Martech

MAY 26, 2022

These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

Features 111

Features Google Ads Segmentation 111

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Decide on the timing and sequencing of the emails.

SMS 73

SMS Marketing AI Best Practices CMO 73

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. Run and measure campaigns. Here are a few tips to help you discover the right creator.

Brand Identity 97

Brand Identity Branding Advertising Agencies Work Management 97

Martech

DECEMBER 18, 2023

Analyzing campaign performance data. It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Get MarTech!

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Martech

JULY 12, 2023

The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. These documents came from IAB Tech Lab’s Rearc Addressability Working Group, which meets regularly to update existing protocols and introduce new ones. Business email address Subscribe Processing.

Work Management 87

Work Management Marketing Management Privacy Advertising Agencies 87

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. Are your current tools failing to provide the insight you need to run effective campaigns? Business email address Subscribe Processing. Come up with your ideal wish list.

Work Management 127

Work Management Marketing Management Budget Programs Software 127

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns.

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

SalesIntel

DECEMBER 6, 2023

Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three. What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? of the effectiveness drain.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Tiecas

MAY 7, 2024

The SEO tinkering, the paid campaign tweaking, the perfectly crafted lead magnet… it’s all a quest to snag that mythical new customer. The Power of a Documented Industrial Content Marketing Strategy A well-defined industrial content marketing strategy is a roadmap to success.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52