NuSpark Consulting

FEBRUARY 10, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. We’re just getting started! Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

Business 246

Business CMO Consulting Marketing Websites 246

Outbrain

DECEMBER 5, 2018

Yet every sale begins in the same place – the discovery call. The discovery call is your opportunity to get to know the prospect, their company, needs, pain points and goals. The discovery call is the very foundation of the sales journey. That’s why it is so important to get your discovery calls right.

Allocation 22

Allocation Ideal Customer Profiles Sales Qualified Leads Lead Gen 22

NuSpark Consulting

SEPTEMBER 24, 2023

Let’s plan a discovery call. Contact Us Name * First Last * Last Email * Phone * Company * Services Needed * Lead Generation Media Buying Captcha Submit Δ Or Schedule a Zoom Call with my Calendly Below Email Paul Mosenson 610-604-0639 The post How to Plan B2B Lead Gen Campaigns first appeared on NuSpark Consulting.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

NuSpark Consulting

MAY 1, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

Top of Funnel 130

Top of Funnel Optimization CMO Consulting 130

Zoominfo

JUNE 1, 2020

Discovery calls can make or break your sales process. Well-run discovery calls give you the insights you need to drive urgency and prove ROI. Well-run discovery calls give you the insights you need to drive urgency and prove ROI. Want to demystify the art of discovery?

Work Management 130

Work Management Lead Ranking Cold Calling Marketing Management 130

NuSpark Consulting

MARCH 15, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

Creativity 130

Creativity Video Marketing Marketing & Strategy Thought Leadership 130

NuSpark Consulting

OCTOBER 1, 2023

This immediate call-to-action is compelling and convenient. How Lead Forms Work Creation & Addition : Create a lead form in Google Ads and add it to a campaign, applicable to Search, Video, Discovery, and Display campaigns. Discovery Campaigns : At least one Discovery image ad is required to serve lead forms.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

This immediate call-to-action is compelling and convenient. How Lead Forms Work Creation & Addition : Create a lead form in Google Ads and add it to a campaign, applicable to Search, Video, Discovery, and Display campaigns. Discovery Campaigns : At least one Discovery image ad is required to serve lead forms.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

FEBRUARY 16, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

B2B Sales 130

B2B Sales B2B Marketing B2B CMO 130

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is no longer a straight line from discovery to conversion. Discovery stage. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution. Average visit duration is called “average session duration” in Google Analytics.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

NuSpark Consulting

JANUARY 27, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. We’re just getting started! Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

Email Marketing 130

Email Marketing Marketing Strategy Marketing & Strategy Leads 130

NuSpark Consulting

JANUARY 20, 2023

Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. We’re just getting started! Ready for growth? Paul Mosenson, Founder, NuSpark Consulting. Fractional CMO, Marketing Consultant.

Personalization 130

Personalization Marketing & Strategy CMO Consulting 130

SocialPilot

MARCH 8, 2024

5 Necessary Steps to Take Before Creating Your Social Media Proposal By now, you may have understood that the client discovery session is the backbone to creating a winning social media proposal. A discovery session is where you understand the needs of your prospects better. So make sure you ask the right questions.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Marketing Insider Group

OCTOBER 3, 2023

On the MIG about us page, we encapsulate our value proposition in a section called “The MIG Way.” Include clear calls to action (CTAs) to point your potential customers toward other ways to get information about your company—including by talking to you directly.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Oktopost

JULY 26, 2022

Discovery meetings are your best chance to show leads the value you can offer. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. What is a discovery meeting? Why are discovery meetings important? Quick Links.

Template 69

Template Sales Qualified Leads Work Management Top of Funnel 69

Zoominfo

FEBRUARY 17, 2021

Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time. Reason for Calling.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vision Edge Marketing

APRIL 27, 2021

This can include awareness, discovery, attraction, interaction, purchase, use, expansion, and advocacy.”. A customer buying map captures all of the touchpoints and behaviors of a customer from their initial discovery of your organization to the sale and delivery of your product or service, right through initial consumption.

Touchpoints 225

Touchpoints Word of Mouth Work Management Customer Satisfaction 225

QuanticMind

AUGUST 30, 2023

This is a massive first step in Elon Musk's plans to rebrand and transform the social media platform into a so-called “everything app," although little detail has been shared on what exactly that entails. For marketers who sign up for the beta, their existing Discovery campaigns will automatically be upgraded to Demand Gen.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Lead Forensics

MARCH 14, 2024

By deeply understanding both their own product and the prospect’s business, salespeople can tailor their approach during discovery calls. Discovery/Research: Understanding Pain Points Discovery and research are the cornerstones of effective B2B sales.

B2B Sales 52

B2B Sales Process B2B Lead Scoring 52

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Discovery Plus in Europe. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S.,

Work Management 107

Work Management Marketing Management Marketing Analytics Tools Planning 107

Martech

MARCH 20, 2024

At a very high level, the journey ideally moves through stages of discovery, consideration, transaction or conversion and advocacy. That means brands need to be on a journey, from wherever they find themselves today to a plateau of what Devanna calls “CX mastery.” The traditional model Discovery. Consideration.

Conference 61

Conference Touchpoints Transparency Loyalty 61

Marketing Insider Group

DECEMBER 1, 2023

This is why coaching has always been considered best done immediately following the call. If the manager wasn’t in or on the call, if they didn’t experience the sales performance in action, how could they know what and how to coach? I just assumed the manager had to be in the call to begin with. They lack data. Think about it.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

SmartBrief - Marketing

DECEMBER 18, 2023

Also, upwards of 4 out of 10 retailers surveyed overall said they are aggressively pushing consumers towards online service chatbots and FAQ pages to help control the volume of service calls. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. Cindy Angulo , a Senior Experience Architect at Salesforce, has seen the importance of promoting patient-focused research firsthand.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. More C-level participation on calls. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Hubspot

DECEMBER 13, 2023

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Martech

JULY 20, 2023

Auto Transcripts and Captionsincreases videos’ search and discovery results by injecting new automated transcripts into the video schema markup to improve SEO. Users can now access a collection of AI-powered products that accelerate product discovery, drive product-led growth, and automate personalized in-app experiences at scale.

Marketing AI 98

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 98

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. How Discovery Plus markets complex streaming options to an international audience. That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus. Read more here.

Work Management 110

Work Management Marketing Automation Services Marketing Management Paid Search Agency 110

Zoominfo

JANUARY 23, 2021

If they default to cold calling (a task they find difficult), a ‘warm-style’ calling approach might be a better fit (see #5 below). So, he’ll skip the discovery call and go straight to telling them what they need to hear. . Make Cold Calling Feel Natural. You’ve heard that cold calling is dead, we’re sure.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Televerde

MARCH 8, 2022

This is particularly important when asking sales discovery questions. If you are a sales representative or work with a sales team, you know how important the sales discovery phase is. Let’s explore some of the most effective sales discovery questions. Sales discovery questions reveal key pain points for your prospects.

High Quality Lead 59

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 59

Webbiquity

JANUARY 25, 2024

Small Changes Are Good You don’t always need to make significant discoveries; these massive innovations aren’t always as successful as you think they might be, nor might the industry be ready for huge changes (remember Blu-ray disks ?). So don’t be afraid of making small changes.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

ClickDimensions

OCTOBER 28, 2021

Public preview of this enhancement is slated for December and will cover manager dashboards – including a count of active leads vs previous period, opportunity and leads conversion ratios, leads by source type, leads per seller, real-time seller KPIs, number of qualified leads, calls and meetings and estimated value. .

CRM 105

CRM Lead Ranking Lead Scoring Sales Qualified Leads 105

Salesforce Marketing Cloud

APRIL 18, 2023

Sales reps will use it to generate prospecting emails, get real-time guidance during discovery and negotiation, improve presentations in real time, and analyze data. Guide effective discovery Establishing trust with a prospect during discovery will always be a deeply human process. Let’s dig into each use case.

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

PureB2B

JUNE 14, 2022

Some people call this being a chameleon. What it really boils down to, though, is applying your discovery skills to each interaction to better understand what your client’s needs are. Client Discovery Calls. Understanding the prospect’s tech stack should be top priority within your client discovery.

Lead Ranking 62

Lead Ranking Top of Funnel Intent Data Demand Generation 62

SmartBrief - Marketing

DECEMBER 18, 2023

Also, upwards of 4 out of 10 retailers surveyed overall said they are aggressively pushing consumers towards online service chatbots and FAQ pages to help control the volume of service calls. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Salesforce Marketing Cloud

JUNE 14, 2022

Let’s look at some exciting features in the Summer ’22 release: Leverage machine learning to extract keywords from large text fields with Einstein Discovery Text Clustering. To access the unused insights from the unstructured data, we are introducing Einstein Discovery Text Clustering in Summer ’22.

CRM 98

CRM Analytics Aggregators Keywords 98