Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. Vertical SaaS, however, is designed to handle the specific challenges and requirements of running a dental practice. Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. For Figma , Dylan Field reached out to design-oriented founders who he knew from previous projects: “ The early batch of alpha customers were just mostly friends, and friends of friends, of Dylan. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

APRIL 14, 2021

Use these examples as inspiration as you're designing your own. Conference Website Design Best Practices. Before we dive into the examples we've collected, let's explore some best practices to keep in-mind when you're designing your own conference website. Great speakers to inspire their work? Leading Design Festival.

Conference 95

Conference Design Marketing Websites Best Practices 95

Webbiquity

APRIL 6, 2021

Fortunately, one Twin Cities startup has a plan to change that. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on? Here’s the story of Kris Eul and Kinetic.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

APRIL 7, 2020

From startups to the Fortune 100, meetings are a way of life for business professionals. That’s even more the case now when so many professionals are working from home, many for the first time. That’s even more the case now when so many professionals are working from home, many for the first time. The Inspiration.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

FEBRUARY 8, 2022

I ran across you folks at the BETA Minnesota Showcase event at Twin Cities Startup Week last fall, and got to meet a few of the members of your team. We’re in business to improve people’s work lives,” says Stephen. “We Per Stephen, “We’ve had some initial traction, and organizations are really receptive to our work.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

MAY 11, 2021

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. How large is the B2B market? Is each type used appropriately?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Powering Up with Design.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Webbiquity

JUNE 13, 2023

Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. Your loyal customers are your best brand advocates, creating authentic word-of-mouth. Be open to what’s working and what’s not. Personalization enhances customer satisfaction and boosts loyalty.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Mailmunch

MARCH 25, 2021

The best solution is to design your campaigns with email localization design in mind. The Main Reasons to Localize Your Email Design. The simple truth is that most users will stop their subscriptions if the email newsletter design is not localized. Avoid what would sound strongly worded or aggressive in a specific region.

Design 68

Design Internet Marketing Email Marketing Newsletter 68

NuSpark Consulting

OCTOBER 17, 2016

In the 70’s, the phrase “Nobody ever got fired for buying IBM” was anathema to IBM’s startup competitors for good reason. External anxiety causing factors such as a successful track record of a known, established competitor brand are beyond the landing page designer’s control. Design clarity. Happy landing page designing!

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Unbounce

JULY 6, 2021

The early days of your startup will set the stage for your brand authority and awareness. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. Let’s cover the main goals of a startup landing page and must-have elements to include. What Should Your Startup Landing Page Accomplish?

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Webbiquity

APRIL 21, 2020

Webbiquity: What inspired you to work on a solution to this particular problem? This is my second startup. I looked around and realized that while building design now uses advanced technology, the actual construction still relied heavily on inefficient manual processes. The Inspiration.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

DECEMBER 7, 2021

So, you and I originally met at a BETA Showcase event during Twin Cities Startup Week , and the group over there always does a great job on that. It’s been really exciting to kind of come full circle and get plugged in and involved with the Twin Cities Startup community. Tom: What inspired you to work on this particular problem?

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Anyword

DECEMBER 1, 2021

Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.

Startups 77

Startups Copywriting Marketing & Strategy User-Generated Content 77

Zoominfo

JULY 29, 2020

Scripts create a setup for a quality conversation without stumbling on words or being pressured to put on a show. So whatever you pitch to your prospect needs to work for their purchase-savvy staff. Our software is specifically designed to notify you when finance managers forget to bill clients after a work order is fulfilled.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Valasys

MARCH 19, 2024

In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs. Remember that advanced AI tools that perform exceptional work have incorporated all strategic frameworks. Consider how ChatGPT works.

Marketing AI 40

Marketing AI Service Generation Curation 40

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Marketing AI 109

Marketing AI Enterprise Management Ethics Sample 109

Marketing Insider Group

FEBRUARY 3, 2021

But they often surprisingly not judged on how well the overall content marketing program works. The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Agency writers already face that need every day of their working lives. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Hubspot

OCTOBER 22, 2020

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. This is especially true in Australia, which hosts startups from Sydney to Melbourne. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong. Design anything.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Marketing Insider Group

AUGUST 7, 2023

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. They’re not just words on a screen; they’re the collective wisdom of the industry. It’s about being proactive, not reactive.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Webbiquity

JANUARY 22, 2019

Lori Greiner of Shark Tank has famously described entrepreneurs as “the only people who will work 80 hours a week to avoid working 40 hours a week.” Google+ was a social network designed by a corporation. Companies will include both startups and established companies still being run by their founders.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

ClearVoice

MARCH 22, 2023

This guide covers the benefits of working with freelancers, how much money they save, and how to find them. Reputable platforms like ClearVoice have a diverse pool of content experts for different roles, such as: Content strategists Copy editors Graphic designers SEO specialists Photographers Copywriters Animators Technical writers 2.

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

FunnelEnvy

AUGUST 7, 2023

That’s why it can be challenging for startups to address pricing pages properly. If you’re a software company or similar startup looking to nail your pricing page, this post will provide some general strategies you can apply to your funnel, no matter what kind of service or product you offer.

Pricing 52

Pricing Price Paid Search Agency Companies 52

accelerate agency

OCTOBER 1, 2020

Just as importantly, they can help you spread the word about your platform. To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. Social media platforms are a great place to promote your startup. r/Entrepreneur is a Reddit community designed for professional networking.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Hubspot

JANUARY 17, 2023

In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. Should you work in tech sales? Table of Contents.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Lenny's Newsletter

AUGUST 22, 2023

Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Andrea is a partner at General Catalyst, investing in early-stage B2B startups, who loves helping companies think about product and growth strategy—you can find her on LinkedIn and Twitter.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Anyword

JANUARY 12, 2022

As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. With so much space and a hefty word count to play with, long-form copywriting allows you to really sell your story. And fewer words doesn’t mean less of an impact.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97

Velocity Partners

JULY 20, 2023

Recently, we got to prove that strategy and art work better together — and create a big win for a client. So our copywriter Garry decided to do something different: write ads that made readers do some of the work — but also made them more tangible. And he worked with a designer to animate them.

Creativity 63

Creativity Campaigns Advertising Agencies Copywriting 63

Outgrow

NOVEMBER 8, 2022

What most startups get wrong and right as they scale their businesses. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . About our host: .

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. When you hear the word “startup,” what’s the first thing that comes to mind? I’m glad you're here.

Startups 85

Startups Burn Rate Work Management Validation 85

Outgrow

APRIL 9, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda: One-word description of your leadership style. Don McGuire: Oh right now. Don McGuire: Open.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Sprout Social

MARCH 10, 2021

And I don’t just mean when we see their work it makes us feel warm and fuzzy. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good. Find the insight.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Buffer

JULY 20, 2021

We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them. We worked to calculate our carbon footprint and found projects to fund that would prevent, remove or reduce carbon emissions of the same amount.

Startups 87

Startups Small Business Marketing Communities Aggregators 87

Animalz blog

APRIL 18, 2023

The inference: that Google would penalise sites creating AI content, something which Mueller compared to “spinning” — the process of taking existing content and using synonyms and word reordering to create something seemingly new. Great content marketing is about more than words on a page. Lack of copyright protection.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Hubspot

FEBRUARY 7, 2020

Your startup is gaining traction, and you’re bringing on an all-star team and board of advisors to help you build your company and want to offer them equity in exchange for their talents and services. But let’s be honest, distributing equity in a startup isn’t an intuitive process. Today’s lesson in business ownership: startup equity.

Startups 77

Startups Distribution Allocation Bandwidth 77

Optinmonster

DECEMBER 21, 2023

SeedProd offers a wide variety of designs that you can customize to create any kind of landing page to suit your needs. Here’s an example of a coming soon page designed on SeedProd: Remember to keep your coming soon page simple. Our templates are designed for a wide range of use cases and are fully customizable. The best part?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90