Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. The first stage of creating great thought leadership content is choosing the right topics to write about. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Image credit: Possessed Photography on Unsplash. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

JUNE 28, 2022

To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Guest post by Eleanor Hecks. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Salesforce Marketing Cloud

FEBRUARY 12, 2024

It’s how you can write a sales email based on templated prompts. Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 109

Marketing AI eCommerce Peer-to-peer CMO 109

Hubspot

NOVEMBER 30, 2020

Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be. How to Write About Yourself. Let's dive in. What is a professional background?

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Wikipedia, where anyone can write and edit an entry, is a major data source. Do you trust generative AI to help you with tasks at work? Data traceability is super important.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Marketing Insider Group

DECEMBER 1, 2023

They must experience how reps actually perform, in the arena, in conversations with customers and prospects. I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. Training prepares sales reps to execute.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. . #2: But simply promoting a brand is not enough.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. It all comes back to the original goals of the event, and writing a new brief will recenter your team on the core objective. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Buyers can read hundreds of vendor reviews from people like them, filtering by industry and company size, to get an unvarnished look at how customers really feel about the investments they’ve made.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

ClearVoice

MARCH 19, 2021

What is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results of a campaign or collaboration in a visual, narrative format — versus a more bland and predictable “problem/solution” model that sends people for the exits. .

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech

APRIL 5, 2022

Try and pick people that have a lot of influence over their peers. Take as much of their feedback as possible, and take the time to explain why some customizations they ask for may not be possible. If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities. Processing.Please wait.

Budget Programs 106

Budget Programs Peer-to-peer Work Management Marketing Management 106

Salesforce Marketing Cloud

OCTOBER 10, 2023

Every day, thousands of developers around the world work with Salesforce technologies to solve complex problems and build innovative solutions for our customers and partners. That is an impressive achievement in and of itself. Each has blazed their own trail to build themselves an exciting career path that brings out their personal best.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Catch all episodes here.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” However, there is a monumental piece that they’re not taking into consideration—the customer.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

NOVEMBER 12, 2019

There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. Your customers expect you to respond when they mention your brand on social media. And your prospective customers are watching for your response time as well. Here are five reasons why.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Incorporate Customer Success Stories and Results. Today’s buyers are more often seeking peer advice when making purchasing decisions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Martech Advisor

MARCH 20, 2020

We trust what our own peers say about these brands and vendors, and what the brand’s employees say about the culture within that brand. We begin to make our buying decisions almost exclusively based on our perceived personal relations with the other party and the endorsement from our peers. And that changed the game.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. He is mocked by his peers. You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. His parents are embarrassed by him.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279