Martech

SEPTEMBER 27, 2023

So, I was pretty excited when MarTech released its 2023 Replacement Survey. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) Simply having the right technology will not help you develop a better customer or digital experience.

Peer-to-peer 117

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 117

Content4Demand

JULY 2, 2021

Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards , which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox. Salesforce Admins have the power to deliver success for their companies. How do they do it? What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Incorporate Customer Success Stories and Results. Today’s buyers are more often seeking peer advice when making purchasing decisions.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Zoominfo

FEBRUARY 17, 2023

This means fostering an environment and building a platform of products that makes our employees and customers proud. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. We now have over 30,000 customers globally — an increase of over 20% since 2021.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

KoMarketing Associates

NOVEMBER 30, 2017

Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” Most respondents (41 percent) said that they are on par with their peers in regards to how customer data is being used to make video assets as effective as possible. Video Content Yields ROI for Marketers in 2017.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

Martech

SEPTEMBER 13, 2022

Nike may choose to release ads supporting Black Lives Matter, but it doesn’t mean every company should necessarily follow their lead. Nike may choose to release ads supporting Black Lives Matter, but it doesn’t mean every company should necessarily follow their lead. They weren’t naive.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Case Studies Ethics 98

Seismic

OCTOBER 24, 2023

They were also joined by our customers and partners at Zendesk, Zoom, Five9, Michelin, IBM, and Microsoft before author and workplace culture expert Shola Richards took the stage. This is something our customers know all too well. Enablement is a journey, and it’s one of the most important journeys you can take.”

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Madison Logic

JULY 11, 2022

In addition to being voted a Leader in Marketing Account Intelligence for the fifth consecutive quarter, customers also recognized the company for its high user adoption and easy setup. The G2 Summer Grid was calculated based on customer satisfaction and market presence within a product category.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Peer-to-peer 52

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Salesforce Marketing Cloud

MAY 15, 2023

Why Trailblazers love learning MOAR How to participate in the Learn MOAR ’23 Quests Salesforce releases thousands of innovative features and functionality with every Salesforce release in Spring, Summer, and Winter. Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

BOP Design

AUGUST 25, 2022

They also regularly release security updates to ensure your website stays in your control. Nothing is flawless, especially when advanced, custom solutions are required to bring your mission to the forefront of your peers. and “Which page builder should I use?” are probably not the first questions that came to mind.

Peer-to-peer 123

Peer-to-peer Paid Search Agency SEO B2B Marketing 123

NetLine

MARCH 14, 2023

All told, this equates to 37M+ different filtering variations within our Portal — clearly, a resource dedicated to educating our clients, prospects, and peers was sorely missed. No one likes being lost. It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Conversica

SEPTEMBER 13, 2022

We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica. Learn about the latest Conversica Releases, first! AI in Marketing. Share your comments.

Marketing AI 52

Marketing AI Peer-to-peer Communities Marketing 52

Conversica

AUGUST 31, 2022

We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica. Learn about the latest Conversica Releases, first! The Conversica Community Is Here! Write a post.

Communities 52

Communities Peer-to-peer Practices Features 52

6sense

JANUARY 14, 2022

6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Our customers have taken note. Releasing native integrations with G2 and TrustRadius. Customer Testimonials from Gartner Peer Insights. Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Salesforce Marketing Cloud

MAY 22, 2023

We help more than 150,000 customers across industries and around the world thrive with our world-leading technology and ecosystem. Stay ahead of the innovation curve —Salesforce is committed to releasing updates and new features three times a year, which helps developers make the most out of our platform with AI + Data + CRM.

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Salesforce Marketing Cloud

JUNE 12, 2023

Utilizing today’s AI technology, salespeople can write stronger prospecting emails , service reps can solve issues with fast-track case swarming , and marketers can create increasingly personalized journeys for their customers and prospects. However, the outlook is actually much more optimistic. And the biggest challenge for most people?

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

NOVEMBER 14, 2019

We need more empathy and caring for ourselves so that we can empathize more with our customers. He just released his new book, Mean People S u ck : How empathy leads to bigger profits and a better life. Why does most marketing stink? You may be thinking, why not push back? Unfortunately, it’s not that simple. I think long before me.

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Convince & Convert

JANUARY 6, 2015

But what if your competitor’s customers could become yours ? We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. We include a comparison chart for easy scanning and highlight a few benefits we offer our customers. Do Your Research.

Peer-to-peer 144

Peer-to-peer Campaigns Effectiveness Comparison 144

NuSpark Consulting

SEPTEMBER 4, 2016

Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers. Designate a Team.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Salesforce Marketing Cloud

OCTOBER 14, 2021

Everyone, from colleagues to customers (and, yes, employers!), If you’re a customer trying to choose between two organizations, or an employer choosing between two candidates, picking the certified expert is a no-brainer. Three times a year, Salesforce releases a new batch of cutting-edge features. Get cert prepping!

Peer-to-peer 96

Peer-to-peer Case Studies Work Management Communities 96