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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. For them, content marketing is all about: Telling stories, sharing experiences, and being more transparent. Building links.

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What Alibaba’s new strategy means for global ecommerce

SmartBrief - Marketing

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. trillion in the U.S.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat?

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look: 6.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Waffling or being uncertain won’t win over customers. It’s that simple.