Thu.Jun 06, 2024

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B2B Content Distribution: What is Personalization?

PathFactory

Mastering Personalization in B2B Marketing For B2B marketers , personalization is essential, largely because buyers expect tailored experiences that meet their specific needs and preferences. How can you, a marketer, seamlessly integrate personalization into the B2B buyer journey ? Let’s explore the power of personalized content in transforming your marketing strategy and building genuine connections.

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Why You Need a Killer LinkedIn Headline (and How to Create One That Will Get You Noticed)

Trade Press Services Newsletter

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

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How TSA Pulls Off Funny Social Content About Serious Business

Content Marketing Institute

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Business 111
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Rohini Kasturi Joins HG Insights as Chief Executive Officer

HG Data

The hyper-growth data company welcomes new CEO with significant experience building and scaling SaaS businesses to deliver the future of go-to-market Technology Intelligence SANTA BARBARA, Calif – June 6, 2024 – HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, and its Board of Directors today announced the […] The post Rohini Kasturi Joins HG Insights as Chief Executive Officer appeared first on HG Insights.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

More Trending

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Boost Your Marketing Mojo With This Body Doubling Hack

CMSWire

Having strong executive function skills and effective time management is just as important as creativity for marketing pros. Continue reading.

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For CDPs, the ‘single customer record’ can be a distraction

Martech

When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.

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VC Says 'Chaos' Coming as Generative AI Eats Web

CMSWire

If the web is an infrastructure built on paying and optimizing for referred traffic, what happens when that's diminished? Continue reading.

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Cloud data warehouses set to disrupt the martech stack

Martech

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Make Money Blogging: 9 Strategies That Work

CopyBlogger

Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already. Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.

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7 Types of Logos to Inspire Your Next Design (Examples Included)

Bannersnack

8 minutes read Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t have to think about creating a design ourselves. But what if you do have to come up with a logo for a brand?

Design 74
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5 Ways Architects Can Boost Lead Generation

Navigate the Channel

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Even knowing leads take time to nurture—particularly in your field—you may feel pressed to expand your ability to attract and convert potential clients into committed clients.

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. With the emergence of advanced AI models such as Open AI and Gemini, HubSpot has further solidified its position as an innovator in the field, blazing a trail that keeps it ahead of the competition.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meta Description Examples & Tips To Boost Your Click Rates & SEO

Optinmonster

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. But do you know how to write meta descriptions that will boost your click rates and drive more traffic to your site? As a content writer at OptinMonster, I write and edit meta descriptions every day.

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Sales & Marketing: Why Can’t We Be Friends?

Engagio

Learn how aligning Sales and Marketing teams can boost revenue and drive success. Get practical steps to foster collaboration and end the rivalry.

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Proving Marketing’s Financial Impact in B2B

B2B Digital Marketer

B2B Digital Marketer Proving Marketing’s Financial Impact in B2B Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Essential Insights for Demonstrating Marketing Value Exploring Marketing’s Financial Impact In this episode,

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First-party data is crucial to success in a cookieless world

illumin

Third-party cookies are being phased out by major browsers like Google Chrome and Mozilla Firefox and first-party data is more important than ever. While third-party cookies rely on data from other websites to track the behavior of users, first-party data gathers information from a site’s own users and visitors. First-party data is not only reliable, but it is also readily available to marketers – all they have to do is ask.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Renting a Keyword vs. Owning It

ClearVoice

When it comes to search engine optimization (SEO), knowing what your audience is searching for online is critical to your success. Keyword research and analysis, including understanding what keywords you’re using and ranking for, help support an effective SEO strategy. In this post, we’ll break down renting vs. owning keywords by exploring the two types of search marketing, how to integrate them into your strategy, and how to achieve success.

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Feel the Buzz? That's AI Energizing Marketing Campaigns

CMSWire

Why chase trends? Let AI predict your next big hit. Continue reading.

Buzz 74
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Article Vs. Blog: A ClearVoice Comparison

ClearVoice

Articles and blog posts may seem similar when it comes to content marketing, but they have some key differences in format, style, and purpose. To help you select which best suits your topic at hand, let’s put them head-to-head and break down the differences. Article Vs. Blog: The Breakdown Let’s dive into the differences between articles and blogs to understand better which format will best suit your content goals and resonate with your target audience.

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Top SEO Strategies for Estate Planning & Probate Lawyers

seo.co

Looking for the best SEO for estate planning and probate lawyers? Here are a few SEO strategies for your estate planning law practice.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The State of Marketing Operations

Full Circle Insights

Marketing Ops has evolved a lot in a very short space of time. So what is the state of marketing operations today? Read more.

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Marketer of The Month Podcast- EPISODE 195: Innovative Marketing Tactics: Phil Walsh’s Approach to AI at Turing

Outgrow

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Phil and here’s what we discussed about – 1. The transition from traditional tech and AI startup to Turing’s AI-driven services. 2.

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Differentiating demand side platform vs supply side platform

Valasys

Introduction: In the dynamic realm of programmatic advertising, two key players dominate the landscape: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Understanding the distinct roles and functionalities of these platforms is essential for navigating the intricacies of digital advertising. In this blog, we’ll delve into the fundamental differences between demand Side Platform vs supply Side Platform , exploring their unique contributions to the programmatic advertising ecos

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The Ripple Effect: How Effective Marketing Boosts Private Equity Portfolio Company Value

Bluetext

In the dynamic realm of private equity , where strategic investments and value creation define success, one critical element often shapes the trajectory of portfolio companies: effective marketing. At Bluetext, we recognize that marketing transcends mere promotion—it is a strategic lever that can drive growth, enhance value, and create a ripple effect that benefits both investors and their portfolio companies.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Programmatic vs Non programmatic advertising: Which is better?

Valasys

Introduction: In today’s fast-paced advertising landscape, the emergence of programmatic advertising has heralded a new era of marketing innovation. With its ability to automate and optimize ad buying processes, programmatic advertising has swiftly become a cornerstone of digital marketing strategies worldwide. Yet, despite its widespread adoption and undeniable impact, the nuances distinguishing programmatic from non-programmatic advertising often elude many marketers and advertisers.

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Optimizing your email program: Finding sweet spots and tipping points

Martech

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified subscribers? How many emails should we send in an onboarding sequence to move new subscribers to convert?

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Top Search Engine Marketing Solutions

Go Beyond SEO

Did you know that search engine marketing solutions can boost your online visibility by up to 70% and increase website traffic by 50%? In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. By implementing strategic SEM tactics , you can ensure that your brand stands out in the crowded search engine results pages and attract more potential customers to your website.