Envy
JUNE 7, 2024
It’s a huge task to compete against ~ 3,500 other companies on a daily basis–but that’s precisely what’s happening in the cybersec space. It almost doesn’t matter how many grand campaigns you’re planning, the competition for attention is immense and only those vendors who dare to stand out get noticed. This is exactly why your lead gen strategies might be failing to deliver the goods.
The Forward Observer
JUNE 7, 2024
Lean Marketing: More leads. More profit. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.
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Martech
JUNE 7, 2024
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.
Heinz Marketing
JUNE 7, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels. By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
JUNE 7, 2024
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
JUNE 7, 2024
As we were analyzing the data from our 2024 High Growth Study , we noticed that one growth strategy in particular stood out. The High Growth firms—firms that grow 20% or more annually over a three-year period—were particularly likely to participate in a merger or acquisition (M&A). Professional services firms have long used strategic acquisitions to enter new markets and deepen their portfolio of services, but the trend seemed particularly strong this year.
Velocity Partners
JUNE 7, 2024
Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. You can check out the others in the series at the bottom of this piece. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. The agenda was that as content became mainstream, we needed to be more than just ‘the content marketing agency for B2B tech companies,’ That had serve
CMSWire
JUNE 7, 2024
Think you know Google? This massive document leak could prove you wrong. Continue reading.
Optinmonster
JUNE 7, 2024
People use their smartphones for everything these days. To the surprise of some, customers like to call small businesses that they want to buy from. Some business owners focus so much on their digital campaigns that they forget to integrate phone calls into their overall strategy. But online entrepreneurs shouldn’t completely write off traditional means of communication channels, like getting more phone calls from potential buyers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JUNE 7, 2024
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?
CMSWire
JUNE 7, 2024
Discover how CX leaders at Customer Contact Week are cautiously integrating AI to enhance agent efficiency and customer experience. Continue reading.
Seismic
JUNE 7, 2024
If you’re a sales leader, one of your most important responsibilities is coaching and developing your team. As you may have experienced, this becomes increasingly difficult as you scale. With an ever-changing sales landscape, traditional coaching methods can often fall short. As markets evolve and customer behaviors shift, sales leaders are turning to new ways of coaching their teams.
CMSWire
JUNE 7, 2024
A tale of two UX designs: one car's a model; the other needs work. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Engagio
JUNE 7, 2024
Unlock the power of advanced GTM strategies to drive sales, enhance customer engagement, and stay ahead in your market. Dive in now!
B2BMarketing.net
JUNE 7, 2024
Lead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programmes as part of a more structured programmatic approach.
Sana Commerce
JUNE 7, 2024
Introduction Imagine you’re a procurement manager at a chemical manufacturing company, responsible for managing purchases and financial history within the ‘My Account’ section of a customer portal. Traditionally, the document overview in this section is rigid and inflexible, making it difficult to locate relevant documentation. The information displayed varies per business, and the inability to customize these fields makes the process cumbersome and time-consuming.
B2BMarketing.net
JUNE 7, 2024
All too often, ABM becomes a bolt-on strategy reserved for a handful of accounts, and which doesn’t have any clear connection with broader business strategy. In this podcast episode, Robert Norum, our Propolis Expert for ABM & Demand Strategy, outlines a new vision for ABM, using his full-stack model. This model shows you how to use ABM as your entire GTM market strategy, and how to ensure you’re investing your time and resources in the most effective way possible.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
JUNE 7, 2024
Let’s face it: relying only on internal, full-time teams in today’s business landscape will limit your capacity to seize opportunities. To stay ahead of competitors, companies must adopt more modern approaches, such as leveraging fractional talent to meet dynamic market demands and evolving business needs. Integrating fractional teams facilitates a shift towards more specialized and flexible workforce solutions, allowing access to a pool of expertise without committing resources an
B2BMarketing.net
JUNE 7, 2024
Lead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programmes as part of a more structured programmatic approach.
Huptech Web
JUNE 7, 2024
Shopify built the best-converting checkout online, already converting 15% more. They improved it with a new redesign—that’s shorter, faster, and more intuitive. The interesting thing—merchants adopting Shopify’s One Page Checkout reported an average increase in conversion rates by 20%. One-page checkout literally makes buying on Shopify stores faster and easier.
Lusha
JUNE 7, 2024
Are you launching a new product or service? A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Whether you’re a startup or an established enterprise, a GTM strategy aligns your entire organization towards a common goal: successfully launching and scaling your offering.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JUNE 7, 2024
The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.
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