Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Unbounce

MAY 29, 2020

Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? ” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . How do you know that your hard-earned conversion rate is worth celebrating?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Every employee has a story to tell, you can scale up content marketing while retaining its effectiveness if you can figure out a way to give your employees a voice that resonates in your industry.

Business 353

Business Work Management Correlation Cable 353

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. The researchers also tracked the volume of searches for each brand on major online search engines.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Respondents were drawn from a range of industries, company sizes and job roles. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Webbiquity

JULY 21, 2020

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Who knows?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. One of the most interesting takeaways from our research with Delmondo is around the best time(s) to post to stories.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. For instance, They aid clients in industry-specific email content. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. When looking at projected growth based on ESOV alone, correlation stands at about 25 percent. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Ads 62

Ads Brand Identity Branding Correlation 62

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. In the industry, does Google tend to prioritize proximity over quality for core search terms?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Aberdeen

FEBRUARY 12, 2019

They can also illustrate correlations we might not have made without seeing them depicted. Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. And since your more extensive blogs will often contain more research, you can rest assured that what you’re providing is valuable. You’ll save both time and effort.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. BlueOcean is also using retrospective research to capitalize on new opportunities.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

KoMarketing Associates

NOVEMBER 18, 2014

We’ve been covering industry news (i.e., research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Tony Zambito

OCTOBER 22, 2020

The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. Big tech and other industries are preparing their workforces to remain working from home remotely throughout 2021. Transformative it is.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Marketing Insider Group

FEBRUARY 15, 2021

Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. It certainly correlates with the value of the content. Better also means the content is up to date, research-backed, longer, and it includes more visuals, clearer explanations, examples, and more.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Hinge Marketing

JANUARY 30, 2017

Download the research summary here. In this study, we analyzed three years of financial and operational data from over 500 professional services firms across all industry segments and firm sizes. The industry breakdown of participating firms is shown in Figure 1. Our research-based strategies are designed to be implemented.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Andrea Sanchez is a Brooklyn-based Design Strategist and Researcher who currently leads digital transformation strategy projects at Globant.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. Email marketing performance continues to directly correlate with email’s ability to provide relevant content to recipients. Looking at the number of clicks by industry, insurance has been the fastest-growing in 2021, taking over the top spot in June.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Hinge Marketing

AUGUST 3, 2017

We’ve written before on the importance of brand research. What specific points of leverage does a firm that conducts research have that it didn’t before? Let me begin by explaining what I mean by the term “brand research.” It’s based on research Hinge did to reveal the relationship between research and business growth.

Research 48

Research Brand Identity Branding Terms and Conditions 48

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018. “If

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Zoominfo

MARCH 21, 2022

The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. The data reveals that the impact of the Great Resignation is being felt across all industries and economic sectors.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Think of industry jargon and technical terms when considering your keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-Tail Keywords.

Keywords 118

Keywords Intent Buy SEO 118

Marketing Insider Group

AUGUST 13, 2020

What I’m looking to do is outrank my content competition, not specifically my industry competitors. The correlation is that it must be interesting to the audience. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Martech Advisor

SEPTEMBER 17, 2019

Today’s retail CMOs are fixated on proving how their efforts map back to their business’s bottom line -- a sale -- and how they can ensure every investment and campaign is not only measurable but able to make a direct correlation to a transaction. Also Read: Blocking: Ad-fraud Prevention or Cure?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Martech

NOVEMBER 7, 2023

Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Quite a bit. Q: How do we find that?

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ads Bandwidth 112

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. The visualization helps strategists find hidden patterns, trends and correlations. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Marketing Insider Group

OCTOBER 5, 2020

Do your research. They do all the research and analysis needed to develop a successful marketing strategy for your brand. Find out whether the agency has worked with brands in your industry. When discussing fees, be sure to ask about writer experience and how it correlates with your budget. They Might Bump Your Priority.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Salesforce Marketing Cloud

AUGUST 17, 2022

With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC. But it also means the model should avoid proxy variables , which are highly correlated with the sensitive variables.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98